Zenmari Opperman

Experience

• 

  Renault South Africa

  Jan 2010 - Jul 2010

  Sales Representative

  Reason for leaving; Better job opportunity.

• 

  Lazena Poultry

  Aug 2010 - May 2014

  • FMCG, Retail, Sales, Marketing and wholesale industry.• Liaise with the following retailers: Pick n Pay, Shoprite Checkers, Spar, Fresh Food Lovers’ Market, as well as numerous food service industries.• Managing of three Tele-Sales ladies as well as one Sales Representative.• Communicating directly with all the various Franchisee and National Buyers.• Identifying new business as well as new product opportunities.• Canvassing for new business and strategies to expand the brand.• Calling on existing customers and identifying areas for growth.• Arranging promotions for customers, retail stores, and food service trades.• Compilation and distribution of monthly promotional calendar’s.• Communicating promotion dates to buyers/store managers.• Working directly with the Financial Manager regarding the pricing of all products for clients.• Weekly feedback regarding sales performance to Management.• Responsible for handling all customer complaints.• Working closely with the quality assurance team to find the results and corrective action regarding complaints. Report back to the client the cause and plan of action.• Design / Produce / Distribute POS material.• Website upkeep and maintenance.• Social media & campaigns, planning content, and strategy.• PR / Branding / Advertising – designing marketing campaigns, creating brand awareness/increase sales and educating the public.• Packaging / Marketing material / other material design – research content and design. Liaising with the design agencies. Sourcing packaging material and quotes.• Organizing and planning of retail stores’ trade shows.• Assisting with all marketing / PR aspects of the trade shows.Reason for leaving; In the last 4 years, I have built our client base to a point of maximum capacity. I have reached my benchmark at this company and have also reached all my goals as I have set out. Show less • Communicating directly with all the various Franchisee and National Buyers.• Identifying new business as well as new product opportunities.• Canvassing for new business and strategies to expand the brand.• Calling on existing customers and identifying areas for growth.• Arranging promotions for customers, retail stores, and food service trades.• Compilation and distribution of monthly promotional calendar’s.• Communicating promotion dates to buyers/store managers.• Working directly with the Financial Manager regarding the pricing of all products for clients.• Weekly feedback regarding sales performance to Management.• Responsible for handling all customer complaints.• Working closely with the quality assurance team to find the results and corrective action regarding complaints. Report back to the client the cause and plan of action.• Design / Produce / Distribute POS material.Reason for leaving; I was promoted to Sales & Marketing Manager. Show less

  • Sales & Marketing Manager

    Jan 2012 - May 2014

  • Sales Representative

    Aug 2010 - Jan 2012
• 

  Vital Health Foods

  Jun 2014 - Jun 2016

  • Responsible for managing selected Key accounts.• Meeting assigned sales target by implementation and monitoring of channel-specific sales strategies. • Review account performance and implement corrective strategies on a monthly and quarterly basis.• Actively analyzing sales performance by channel and store by means of Identify gaps and opportunities with sales teams and actively track and manage implementation and results.• Establishing productive relationships with distribution agents and distribution support team and to drive efficiency and actively manage returns and credits.• Understanding channel and store dynamics and actively seek for store level tactics to drive sales.• Works in close collaboration with the specific retail Category Managers, Distribution Team and Marketing Team to identifying business opportunities and align with the division’s strategy.• Working in close collaboration with category managers to develop field support tools, including merchandising guidelines, tracking sheets, practical usage of scorecards for sales and distribution agents. • Conducting monthly meetings with all category managers and regional managers of retailers to ensure satisfaction. • Daily store visits, building and maintaining strong store-level customer relationships.• Ensuring optimal product distribution and maintaining service levels.• Accountable for the thorough implementation of all marketing support at store level.• Accountable for efficient implementation, tracking, and implementation of promotions at store level.• Performance management of sales staff and agents, ensuring that team performance objectives and customers’ expectations are met.• Identifying the training needs of the sales team. Improve individuals’ capabilities through coaching, development, and training.Computer Literacy; • MS Office- Word, Excel, Outlook, PowerPoint, Pastel, Internet, x94, POS Show less • Responsible for managing selected Key accounts.• Meeting assigned sales target by implementation and monitoring of channel-specific sales strategies. • Review account performance and implement corrective strategies on a monthly and quarterly basis• Actively analysing sales performance by channel and store by means of Identify gaps and opportunities with sales teams and actively track and manage implementation and results• Establishing productive relationships with distribution agents and distribution support team and to drive efficiency and actively manage returns and credits.• Understanding channel and store dynamics and actively seek for store level tactics to drive sales.• Works in close collaboration with the specific retail Category Managers, Distribution Team and Marketing Team to identifying business opportunities and align with the division’s strategy.• Working in close collaboration with category managers to develop field support tools, including merchandising guidelines, tracking sheets, practical usage of scorecards for sales and distribution agents. • Conducting monthly meetings with all category managers and regional managers of retailers to ensure satisfaction. • Daily store visits, building and maintaining strong store-level customer relationships.• Ensuring optimal product distribution and maintaining service levels• Accountable for the thorough implementation of all marketing support at store level.• Accountable for efficient implementation, tracking, and close-out of promotions at store level.• Performance management of sales staff and agents, ensuring that team performance objectives and customers’ expectations are met.• Identifying training needs of the sales team. Improve individuals’ capabilities through coaching, development, and training. Show less • Responsible for managing selected Key accounts.• Meeting assigned sales target by implementation and monitoring of channel-specific sales strategies. • Review account performance and implement corrective strategies on a monthly and quarterly basis.• Actively analyzing sales performance by channel and store by means of Identify gaps and opportunities with sales teams and actively track and manage implementation and results.• Establishing productive relationships with distribution agents and distribution support team and to drive efficiency and actively manage returns and credits.• Understanding channel and store dynamics and actively seek for store level tactics to drive sales.• Works in close collaboration with the specific retail Category Managers, Distribution Team and Marketing Team to identifying business opportunities and align with the division’s strategy.• Working in close collaboration with category managers to develop field support tools, including merchandising guidelines, tracking sheets, practical usage of scorecards for sales and distribution agents. • Conducting monthly meetings with all category managers and regional managers of retailers to ensure satisfaction. • Daily store visits, building and maintaining strong store-level customer relationships.• Ensuring optimal product distribution and maintaining service levels.• Accountable for the thorough implementation of all marketing support at store level.• Accountable for efficient implementation, tracking, and implementation of promotions at store level.• Performance management of sales staff and agents, ensuring that team performance objectives and customers’ expectations are met.• Identifying training needs of sales team. Improve individuals’ capabilities through coaching, development, and training.Reason for leaving; I was promoted to the Regional Sales Manager for Vital Health Foods. Show less

  • Coastal Field Sales Manager (FSM): FMCG & Pharmacy

    Oct 2015 - Jun 2016

  • Regional Sales Manager (RSM): Pharmacy

    Jan 2015 - Sept 2015

  • Coastal Field Sales Manager (FSM): Pharmacy

    Jun 2014 - Dec 2014
• 

  Twisp The Smoking Alternative

  Jul 2016 - Feb 2022

  National Key Accounts Manager

  • Building business relationships with assigned accounts and conducting quarterly reviews to update Key Accounts on business, channel competition, and opportunities.• Aggressively pursues business relationships that result in obtaining relevant retailer scan data, basket analysis data that drives future strategy and have a better understanding of consumer purchase patterns.• Meeting assigned sales target by implementation and monitoring of channel-specific sales strategies.• Constructing annual customer business plans.• Assisting with the annual National Business Plan development.• Aggressively managing price compliance against recommended RSP’s.• Customizing sales pitch to achieve account goals while driving effective, permanent displays.• Developing an annual promotion schedule in accordance with the set-out strategy.• Drive post-promotion analysis, in conjunction with Brand and Head of Trade, following all major national promotions to evaluate promotional effectiveness.• Managing associated funds for all designated key accounts.• Evaluates Return on Investment (ROI) prior to recommending specific POS or customized solutions.• Maintaining an agreed investment schedule which tracks and reports all Trade Spending. • Working in close collaboration with the Marketing Team to proactively shares examples to demonstrate key points of differentiation to the competition.• Executes key accounts displays in-line with Twisp channel guidelines.• Uses appropriate communication processes to keep Head of Planning informed of Key Accounts (KA) programs and initiatives• Monthly store visits, building and maintaining strong store-level customer relationships.• Ensuring optimal product distribution and maintaining service levelsComputer Literacy; • MS Office- Word, Excel, Outlook, PowerPoint, Sage, Key Accounts Various Portals Show less

• 

  BAT

  Feb 2022 - now

  • National Key Accounts Manager : BFC

    Jul 2023 - now

  • National Key Accounts Executive

    Feb 2022 - Jul 2023