Clifford De La Cruz

Experience

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  Disney Experiences

  Apr 2009 - Sept 2010

  Intern

  Worked as an Attractions Host while taking courses in leadership and business development.

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  Nippon Shokken U.S.A Inc.

  May 2011 - Oct 2014

  Account Executive

  Worked as a Business Account Executive for Nippon Shokken USA - the American subsidiary to Nihon Shokken, which is one of the largest food manufacturers in Japan. I was responsible for penetrating regional markets with food products that are revolutionary to the Food Industry. My territories included: Louisiana, Kansas, Colorado, Utah, Arizona, and CA (Riverside County, Santa Barbara County, Los Angeles County, Orange County, and San Diego County).Within these territories I worked with large regional or local food distributors (Broadline, Produce, Seafood, and Meat) and sometimes even with supermarkets to introduce our products to their customers. My work to generate sales consisted primarily of cooking demonstrations with corporate and restaurant/executive chefs, sales meetings and presentations with distributor sales reps, and large Trade/Food Shows for distributor accounts. Some businesses that I have worked closely with to increase sales are: US Foods San Diego, US Foods Corona, US Foods LA, Sysco New Orleans, and Stater Bros. Upholding these responsibilities involved constant negotiating, careful planning, and continuous relationship building. Show less

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  MR2 Solutions, Inc.

  Mar 2015 - Aug 2016

  Sr. Business Development Specialist

  MR2 Solutions is an IT systems integrator that specializes in the design, implementation, and support of medium to large enterprise data center environments. Our typical conversations would center around storage, backup, data protection, hyper-convergence, networking, and security solutions. We would work closely with the Industry's top tier manufacturers to educate IT professionals about leading edge technology and even recommend the most cost-efficient and optimized solution to solve their specific business needs. As a team leader, I spearheaded marketing activities to generate new leads and to nurture them to ultimately become possible Wins. Through genuine conversation I would search for hot opportunities. Upon discovery, I facilitated the engagement between the prospective customer and technical engineers while working closely with the Inside Sales Specialist to move the opportunities down the sales pipeline. My key responsibilities involved calling on Cold, Warm and Hot Prospects to establish and maintain relationships while conducting intensive follow-up with leads to determine initiatives and to schedule discovery meetings. At the same time I managed a “Bucket System” to keep track of sales cycles. Show less

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  Shamrock Foods Company

  Aug 2016 - Sept 2019

  Account Executive

  Managed the supply chain for restaurants in Orange County. Key subjects are market trends, food costs, inventory management, sourcing and consolidation.

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  US Foods

  Sept 2019 - now

  Territory Manager

  The key iniatives that we help our Clients tackle are: reduce waste, simplify staffing, and drive traffic. You can look to US Foods to build up and scale out your restaurant operations. We have the Infrastructure to support all aspects of your business and we deploy the Solutions that enable your business for growth. Through a partnership with Myself and US Foods, you can be assured that your business will be taken care of.