Edouard Burlin

Experience

• 

  Canon Inc.

  Jan 1992 - Jan 1999

  Sales Area Manager & Sales Engineer

  -Development of local and key account customers from the tertiary industries, local authorities (Town Hall and Hospitals) and training organizations (Fongecif Paris)-Price negotiation (cascading); Benchmark of competition vs Market-System Division: connected office products and solutions; Annual Turnover 3 M€

• 

  Panasonic, a brand of Matshushita Electric

  Jan 1999 - Jan 2004

  International Sales Engineer

  -System Department: LCD screen and Plasma panel-Develop customer intimacy and support the internal communication of Key Accounts BNP Paribas, Schneider, Philips-Annual TO 5 M€

• 

  Tesa

  Jan 2005 - Jan 2019

  -Develop tesa brand to the major French contractors in Mobility (Airbus, ATR, Alstom, Bombardier) and Smartcards (Idemia, Thales DIS, IN Group)-Keys success factors; Value chain, Mapping, DMU; Price negotiation and alignement with local KAMs-Create synergy accross Sales, IPM and Marketing-Communication through international organizations & Associations (GIFAS, GIFEC) -Management of the French industrial Distribution (tapes specialists, C Part suppliers, Packaging distributors); Strategy per customers (KAPs); Agreements and price positionning, long term strategy-40% of Growth in five years to reach 11 M€; Referencing of the main actors Rubix-Orexad, RS Components, D&C and cataloguists Manutan, Raja-Implementation of the ECS European Condition System per distributors; Implementation of new EDI-Cross-functional actions with 8 Regional Sales Rep.

  • Team Leader Selected Industries

    Jan 2014 - Jan 2019

  • KAM French Industrial Distribution

    Jan 2005 - Jan 2014
• 

  Tesa

  Jan 2020 - Jun 2023

  Sales Manager Industrial Growth Markets

  -Member of the Western Europe board; Management of 5 KAMs, 1 Marketing support, 2 Technical supports (territory France, Benelux, Italy, Iberica)-Responsible for direct Markets in Selected Industries (Aerospace, Railway, Smartcards) and Building Industry (Interior Fit Out, W&Doors, Elevators)-Execution of the Global BU strategy; Accelerate Growth; Promote Innovation-Implementation and use of digital tools to improve market approach

• 

  Scapa Industrial

  Jan 2024 - now

  Sr. Sales Manager Specialist Distribution