Elsa Barbi

Experience

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  Business Learning Center

  Jan 2000 - Oct 2004

  Job Placement Director

  Placed injured workers in new positions. Conducted workshops on interviewing, how to write a resume and mock interviews. Had a 97% placement rate.

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  OPI Products, Inc.

  Nov 2004 - Feb 2017

  - Created and hosted webinars, trainings, and sales meetings for retail chains (Macy’s, ULTA, Beauty Brands, Sally Beauty, and Nordstrom) and distributors (BSG and SalonCentric) - Develops education curriculum (lesson plans) and kit offerings for cosmetology schools. - Assesses organizational training needs to align with business goals and product launches - Oversees recruitment and training efforts to identify and train new education talent. - Provided on-boarding for new partners, COTY Canada - Provided content feedback, enhances ideation and qualification of new product innovation, and develops new product education programs to support marketing launch plans - Serves as Team Leader for SalonCentric and OPI direct shows. - Coordinates and executes Brand Building, Salon Blitz, and Shop & Learn events with SalonCentric. - Provides OPI voice for all trade magazines (NAILS, NailPro, Modern Salon and Day Spa). - Conceptualized and deployed educational content and assets for all field events, including key market events, chain account trainings, and customized and updated lesson plans. - Developed training and educational materials and programs to include educational websites, live training programs, presentations, and special projects as needed. - Developed and maintain key relationships with relevant thought leaders - Served as liaison with marketing, sales, and advertising to ensure compliance and consistency with regard to educational materials and field communications. - Created a positive impression by sharing industry & brand knowledge via education presentations - Demonstrated ability to think strategically, set and manage priorities, manage multiple projects, and allocate and reallocate resources as required Show less

  • HSN On-Air Nail Expert

    Jul 2014 - Feb 2017

  • New Product Development/Education Manager

    Nov 2004 - Jan 2016
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  Coty

  Dec 2010 - Dec 2020

  US Field Education Chains & Regional Distributors - Sebastian, Nioxin, Clairol Prof, WCC & OPI
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  Wella Company

  Dec 2020 - now

  Field Education Business Manager - Distributors/Salons/Schools - Wella, Sebastian, Nioxin & OPI

  - Host Zoom-base salon conversions for approx. 95 salon owners- Co-host of company WeTalk Podcast- Lead on strategizing and executing in all Joint Business Plan education activities for assigned distributors.- Strategize, produce and execute education LIVE events on Instagram.- Host virtual Product Knowledge classes on OPI, Clairol Professional, Wella Colorcharm, Sebastian and Nioxin.- Cascade plans across Salon Education organization down to Educator level working in partnership with Internal, Account Manager and Distributor focus.- Manage Clairol Professional/Wella colorcharm Independent Contractors, travel and entertainment budgets.- Coach Independent Contractor’s to meet current and future business needs; reinforcing existing capability to support current business results- Build effective networks both internally and externally for learning, sharing and benchmarking.- Acts as an owner of the business and answers for results. Puts in place a plan of action; follows through to achieve exceptional results- In touch with trends, current thinking and issues within the beauty/hair & nail industry- Attends regional and company meetings for further personal and career development.- Share career journey at beauty schools. Show less

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  Latina Barbi

  Jan 2021 - now

  Latina Barbi - Podcast/Hosting/Brand Ambassador for WunderBrow

  I have a lot to say and cannot sit at a computer to write a book. I’m going to cover as many topics that I have lived through. I’m not expert in any of them…including my life! Please join me on this journey as I talk about what I’ve lived through, where I’ve been and where I’m headed! Also, I work as a Brand Ambassador for WunderBrow and can be seen on QVC. Who knows what else can come my way - I'm ready!

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  Culture Shock San Diego

  May 2024 - now

  Member Board of Directors