Cindy Hanson

Experience

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  Sorensen Media Group

  Dec 1983 - Mar 2021

  Radio Announcer

  I have held positions with Sorensen Media Group at various times during the last 38 years. I started with the company in 1983 and have worked for SMG five different times over the last 27 years, most recently in 2021 as a volunteer radio announcer until the start of COVID.

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  KUAM-TV

  Jan 1992 - Jan 1997

  Radio Announcer
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  Sister Cindy Media

  Jun 1994 - Mar 2021

  Marketing, Media, and Public Relations

  I am a Marketing, Media, and Public Relations consultant, Freelance Writer, Copywriter, and Graphic Designer, and Radio Announcer. I also provide Social Media and Website development and maintenance services.

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  Guam Visitors Bureau

  Jan 2006 - Jan 2010

  Publicist, writer & graphic designer

  Lead writer for the agency, producing feature stories, press releases, and official statements; international media liaison; and graphic designer for emerging markets.

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  University of Guam

  Aug 2010 - Jan 2015

  Adjunct Professor

  I taught introductory Communication courses specializing in Mass Media, Public Speaking, Research, Interviewing, Analyzing an Audience, Creating an Effective Presentation, etc.

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  Guam Legislature

  Feb 2011 - Jan 2012

  Grant Administrator
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  Glimpses Advertising

  Jul 2012 - May 2016

  Marketing Consultant

  I manage company accounts, predominantly Coca-Cola and Foremost Foods, Inc., for Guam's oldest and most reputable advertising agency. I am also a copywriter, editor, and social media consultant.

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  BOSS 104

  May 2016 - Sept 2017

  Radio Announcer & Promotions Manager

  Afternoon radio personality "Sister Cindy," in charge of all promotional activities for Choice Broadcasting's two FM stations, oversee both station websites, sales representative for all Choice Broadcasting's digital media outlets.

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  Guam Regional Medical City

  Dec 2017 - May 2022

  Communication & Social Media Specialist

  Communication officer for Guam’s private hospital, responsible for providing direction and expert advice on best practices for communicating the hospital’s message and brand; primary point of contact for media; develop, edit, and execute all public statements, including press releases, official messages, letters, marketing content, radio copy, etc.; work closely with Executive team to develop campaigns that maintain positive image for hospital, promote new and existing services; responsible for maintaining social media (SM) platforms by creating appealing content which includes but not limited to creation of text, graphics, photography, etc. and analyzing results; monitor and analyze media, public, government opinion/feedback to public affairs campaigns and news coverage, and produce strategic improvements to maintain positive image; generate monthly Compliance Report; team member and editor of employee newsletter; coordinate guests for hospital sponsored radio programs, develop interview questions, supervise post-production and digital/social media distribution; coordinate press conferences and special events to include creating media information kits; oversee Employee Recognition program, including coordination of photos/digital promotion; host/MC for hospital events; status elevated to PIO during Emergency Operations - Incident Command Center; etc. Show less

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  Guam Memorial Hospital Authority

  May 2022 - now

  Public Information Officer

  Manage the Guam Memorial Hospital Authority (GMHA) Marketing & Communication (MarCom) department. Official hospital spokesperson and lead Point of Contact for media. Provide expert advice and direction on best practices for communicating hospital messages, official announcements, and other information pertinent to employees, patients, and the public. Extensively research and write all press releases, official statements, letters, media inquiries, staff bios, etc.; manage the hospital’s social media platforms, oversee creation of posts, graphics, employee recognition, photography, etc., monitor and analyze social media metrics to determine best practices to increase engagement and reach; manage and write content for the GMHA monthly newsletter; manage part-time graphic designer, review/approve designs, text, and coordinate project schedule to ensure requests from other departments are completed; working with IT to create a new website design with increased functionality; write, film, and oversee production of hospital videos regarding hospital procedures like admissions, what to expect, billing, and translating each into most common languages used in Guam; respond to public inquiries received via social media, email, phone call, or via another department; review/manage/create new hospital policies related to marketing, communication, social media use, media interaction, etc.; oversee official Communications email inbox, send and receive messages from/to staff, media, organizations, etc.; member of the Hospital Incident Command Center during emergencies, member of the PIO/PAO Incident Command at GHS/OCD. Show less