May Shehata

Experience

• 

  Novartis

  Oct 2014 - Jul 2016

  Advanced Medical Representative

  Responsible for Promoting Tareg range in Delta

• 

  AstraZeneca

  Jul 2016 - Mar 2018

  Product Specialist

  Responsible for Forxiga (iOAD) launch in Delta

• 

  AstraZeneca

  Aug 2018 - Aug 2021

  Responsible for Forxiga Heart failure indication launch in Giza, Egypt partnering with top Cardiovascular key opinion leaders, societies & universities Achievments: o Top ranked Marketing Assignee 2020o Unleash Your Power 2 times Winner (Marketing Award)o FindOut Winner 2 times Winner (Marketing Award)Responsibilities:HTN/Diabetes Marketing Assignee responsible for brand planning, business case development, P&L for new launches, Forecasting, budgeting & execution excellence for A&P plan. Science Ambassador Program 2018 winner Joined Regional SA in Dubai, UAEDiabetes Medical Assignee responsible for gathering insights & disseminating scientific updates to internal team, key eminent figures & key opinion leaders.Critical Appraisal of scientific evidence & medical kits development.

  • Executive Product Specialist

    Jan 2020 - Aug 2021

  • Marketing Assignee

    Jan 2020 - Aug 2021

  • Senior Product Specialist

    Mar 2018 - May 2020

  • Medical Assignee

    Aug 2018 - Apr 2019
• 

  Al-Esraa Pharmaceutical Optima

  Sept 2021 - now

  Achievements:o Dapablix Launch Excellency:o Highest Evolution index in SGLT2i market in 2023 & 2024o Top 5 most prescribed generic SGLT2i in 2023 & 2024.o Co-Author of the first SGLT2i multidisciplinary consensuso Speaker & panelist in “She Can” Event navigating the leadership ofwomen in medicine & pharma.Responsibilities:o Acting as Marketing Manager with 2 APMs ensuring their development& readiness (April – July 2024).o Business Case Development (P&L, Launch Readiness, Forecasting &Budgeting) to ensure achieving our strategic drivers.o Launch tracking engaging all cross functional teams building a unifiedvision.o Arranging more than 10 Advisory boards covering all major universities& societies gathering insights to build strong marketing message & A&Pplan.o Focused targeting strategy generating a loyal customer base in 2022also as a pillar of our launch excellency strategic driver.o Re-Pricing differentiation strategy in 2023 ensuring a triple digit growthof our value revenue, Rx flow & pharmacies reach.o Over 200 Conferences contributions building a strong momentum forboth the company & the brands.o 15 team Internal Trainings (Medical, Product Knowledge & businessacumen) accelerating the development of the team capabilities.o 17 mega stand-alone symposiums logistics (branding, board &speakers slides generation & briefing, land services & Itineraries)reaching top IM, Endo & Cardiologists establishing brand differentiationstrategy.o Launching 5 mega projects in 2023 & 2024 under one umbrella eachachieving a separate strategic objective for the whole business unit(commercial project, medical project & strategic project) Show less

  • Omnichannel Manager

    Aug 2024 - now

  • CVRM Product Manager

    Sept 2021 - Jul 2024