Michaela Rau

Experience

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  Rugo Kommunikation GmbH (PR and event agency)

  Mar 2000 - Aug 2001

  PR Consultant

  Media relations, fundraising and sponsoring for the German Disabled Sports Association and the National and European Paralympic Committee. Event organization and media relations: "NRW-Länderwoche" as part of the world exhibition EXPO 2000 in Hanover on behalf of the NRW State Chancellery.

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  Zimmer Germany GmbH

  Sept 2001 - Mar 2008

  Leading 1 employee. Development and implementation of the product communication strategy in Germany. Development and implementation of value-added programs for customers Media relations Implementation of PR and marketing activities in cooperation with customers Managing the customer magazine Pronews and the patient magazine Mobile Internal communication Change communication during the Zimmer / Centerpulse 2003 merger Direct-to-patient marketing

  • Head of Communications

    Jul 2004 - Mar 2008

  • Communications Manager

    Sept 2001 - Jun 2004
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  Smith & Nephew Orthopaedics AG

  Apr 2008 - Apr 2013

  Member of the European leadership team, leading an intercultural team of 13 employees Development and implementation of the European marketing communications strategy Introduction of a global translation management process Responsibility for the e-learning platform KLEOS for physicians Leading a team of 5 employees; member of the German leadership team. Development and implementation of the marketing communications strategy for Germany. Development and implementation of the customer magazine Visio (print, online, app). Development of a European patient information program Marketing & PR partner programs with hospitals Internal communication, communication consulting for the senior leadership team

  • Director Marketing Communications Europe

    Apr 2012 - Apr 2013

  • Director Marketing Communications

    Apr 2008 - Mar 2012
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  XOPE GmbH

  Jul 2013 - Dec 2013

  Director Product Development & Market Access

  XOPE is a company of the Deutscher Aerzte-Verlag publishing group. XOPE is an online training platform for surgeons. Leadinga team of 4 employees. Product management: further development of the platform, multimedia content and marketing. Adaptation of the business plan Steering all marketing and sales activities Acquisition of partners (hospitals, medical technology companies) Search for investors for the exit

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  Deutscher Aerzte-Verlag

  Jan 2014 - May 2016

  Director Strategic Market Development

  Leading a team of 11 employees; supporting the senior leadership team in corporate planning, prioritizing target markets and business segments, adapting the product portfolio. Supporting Transformation projects, organizational development.Introduction of a central PMO Project Management Unit Interim management of the marketing department (02.2014 to 04.2015)

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  Www.michaela-rau.com

  Jan 2016 - now

  Business coach for specialists and managers, communication and organizational consultant
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  ZOLL CMS GmbH

  Jun 2016 - Mar 2018

  Public Relations Manager DACH (Germany, Austria, Switzerland)

  Development and implementation of external communication strategies for Germany, Austria and Switzerland; Public Affairs

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  University of Applied Sciences (Fachhochschule des Mittelstands)

  Jun 2017 - Jul 2021

  Lecturer

  Modules: "Organizational Development and Change Management" and "Team Management, Presentation and Moderation" for various Bachelor's degree programs

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  Medtronic EMEA

  May 2018 - Dec 2023

  Development, planning and implementation of corporate communications strategies (external and internal) for Western Europe; crisis communications; social media strategies Development, planning and implementation of communication strategies (medical technologies, therapies, corporate) for internal and external target groups (physicians, Healthcare professionals, patients, general public); press spokeswoman for Germany, Austria and Switzerland as well as temporarily for Greece and Israel; crisis communication; storytelling and content creation

  • External Communications Lead; Corporate Communications Western Europe

    Jun 2022 - Dec 2023

  • Senior Public Relations Manager; Press spokesperson

    May 2018 - May 2022
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  Hellmund. Die Personalberater

  Jun 2023 - now

  Personnel consultant & recruiter