Jenny Barrett

Experience

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  Yorkshire Building Society Group

  Mar 2010 - Jun 2013

  Mortgage Consultant (full time) and Reservist (casual, part-time)

  • Mortgage related duties: interview and assessment of potential mortgage candidates.• Financial Administration: processing and administration of mortgage cases up to completion/release of funds, updating and maintaining the records of savings customers, keeping accurate records of financial transactions within the cashiering area.• Reservist: casual role undertaken as and when the branch required additional coverage. Involved performing cashiering duties and basic administration of accounts. Show less

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  Jenny Chat

  May 2014 - now

  Blogger, Content writer and social media manager

  Jenny Chat is a self-published blog that incorporates fashion, food, lifestyle, travel and beauty. Worked alongside a variety of brands inclusive of large fashion e-tailers, travel companies, restaurants and international beauty brandsAdvising and supporting SMEs who have no/limited marketing function to help support with web content, social media functionality and general marketing tasks.

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  Xing Education

  Jun 2015 - Aug 2015

  Social Media Intern

  - Worked as part of a small team to increase online engagement.- Increased social media engagement by almost 20%, as well as creating new channels and content framework for use across all channels. - Contributed to the front line success of the brand by delivering training sessions during enterprise challenge workshops targeted at secondary education level.

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  University of Hull

  Aug 2015 - Aug 2016

  Graduate Intern -Employability and Alumni, Student and Graduate Centre for Professional Success

  - Increased social media engagement by 50% using HUBSConnects and LinkedIn and established a new channel of communication via Twitter. Used Hootsuite to ensure content remains constant and consistent. - Worked alongside the Business School Marketing and Communications team on promotion of school activity and to provide a unified social media presence. This included being a member of the faculty social media working group as well as regularly working with university social media users in the campus-wide driven social media working group. - Implemented content and promotional strategies for continued engagement with students and graduates via the management of social media channels, writing web copy, newsletters and e-communications. - Corporate event planning: arranged a variety of activities from graduation receptions, guest lectures and internal affairs. Show less

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  The Deep

  Sept 2016 - Dec 2017

  Marketing Officer (maternity cover)

  • Assist in the implementation of content and promotional strategies to engage with a variety of audiences, including: families, couples, SEN and corporate.• Advertising: assist the Marketing Manager in controlling the annual budget of £84,000 for all company advertising, acting as the primary point of contact for advertising consideration and decision making. Liaise with design staff to create and approve print and digital advertising whilst creating and maintaining good working relationships with suppliers. • Digital communications: creating content for web pages, newsletters and e-communications, updating the company websites to ensure they remain engaging and factually correct, writing press releases and copy for use in company advertising. Aided in increasing social media engagement by 24%.• Event coordination: arranged activity in line with business needs including photo shoots for promotional material and launch events for prominent projects. Also assisted in the delivery of events such as the BIAZA AGM and annual wedding fayre. Show less

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  North Yorkshire Moors Railway

  Jan 2018 - Jun 2018

  Marketing Coordinator

  • Asset development: Collaboratively create and refresh promotional materials in keeping with Trust messaging. This has included membership, Yorkshire’s Magnificent Journey fundraising appeal, ambassador scheme and educational mailer. • Business development: Proactively worked with local businesses to increase general brand awareness, drive footfall and provide added value to passengers. This has resulted in over 50 new accommodation providers joining the 2018 Ambassador Scheme, forming a partnership with a well-known holiday park chain and securing contra offers with eight local attractions as part of a Membership revitalisation project. • Social Media: Taking the lead in planning content based on audience analysis and liaising with staff/volunteers to gain insight into newsworthy stories across the railway. Engagement has increased by between 5.5-27% since January 2018. Show less

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  Ideal Boilers

  Jul 2018 - Jul 2020

  Brand Marketing Coordinator

  Delivery of content writing and communications tailored to in-house, B2B and B2C markets. Responsible for driving brand awareness activity around the UK and Ireland. This included logistics planning, project management, directing creative briefs, communications, analysis and reporting. Key deliverables included:• Driving the driving marketing activity in the Republic of Ireland and PHG group. Managing budget of £80,000 to strategically co-ordinate trade events, merchandise, sales incentives and non-digital advertising.• Creative projects activation: collaborated in the delivery on a variety of film and photography projects, including Boiler Man activity and the launch of Axinite work wear. • Established and maintained relationships with merchant and installer partners for the purpose of working on joint initiatives to promote brand awareness and loyalty. Show less

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  HEY Bloggers

  Jul 2018 - Mar 2020

  Co-Founder and Social Media Co-ordinator

  • Hey Bloggers was founded in 2018 with the aim of uniting bloggers and creatives in the Hull and East Yorkshire (HEY) area. The brand is managed by four co-founders• Management of two key social media platforms (Twitter and Instagram) to attract and engage followers. This is achieved by delivering regular content form an in-house asset bank in accordance with brand guidelines• Events and brand outreach: Creating and delivering events for the HEY Bloggers community. Engagement and attendance of events organised by HEY Bloggers co-founders have increased by 150% since inception. Show less

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  Mortgage Advice Bureau - Network Partner

  Sept 2020 - May 2022

  Developed and led the company marketing strategy. Activities included digital and non-digital campaign activity. Key deliverables included:• Content planning, creation and implementation across 250+ digital platforms, primarily aimed at a B2C audience. Writing website content optimised for search engines• Create, plan and implement marketing campaigns to attract new advisers, improve client retention and increase brand awareness• Support self-employed mortgage advisers and valued introducer partners with individual coaching and marketing assets to developing brand presence and increase lead generation. Show less

  • Marketing Manager

    Jun 2021 - May 2022

  • Digital Marketing Executive

    Sept 2020 - May 2021
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  Arco: Experts In Safety

  May 2022 - Oct 2024

  Marketing Campaign Manager

  Achieve positive outcomes by effectively collaborating with key cross functional stakeholders to develop the communications strategy and tactical marketing plan for Clothing, Gloves and Responsible Choice. Key deliverables include: • Manage all comms relating to Clothing, Gloves and some Responsible Choice, including PR, media and award submissions. • Create engaging and technical content for website and campaigns, in line with the company Sustainability policy and guidelines where applicable. Award wins for National Recycling Awards 2023 ‘Recycled Product of the Year’ (Arco Responsible Hi-Vis), finalist for Safety & Healthy Excellent Awards 2024 ‘Product Innovation – non-PPE’ (Arco Responsible Workwear), National Recycling Awards 2024 ‘Recycled Product of the Year’ and ‘ Digital Innovation’ (Arco Responsible Workwear).• Identify target audience and channels to develop tactics to reach them effectively. • Identify commercial and comms campaign objectives and ensure strong metrics for measurement. • Execute marketing campaigns by managing and optimising allocated marketing budget, delivering campaigns in line with the marketing plan and that spend is fully optimised.• Analyse key metrics such as return on investment and engagement analytics.• Manage strategic supplier marketing activity, planning and reporting in order to support supplier commercial objectives.• New product introductions lead from October 2023; mapping out year-to-view launches across all categories and developing revised ‘go-to-market’ processes in collaboration with key stakeholders Show less

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  Quickline Communications Limited

  Dec 2024 - now

  Campaign Marketing Manager