Vitor Lemos

Experience

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  WEG

  Aug 2006 - Jul 2009

  Managed all international sales of industrial automation products to Germany, China, and India, $2M annual sales in total (about 7% of all business unit export sales revenue)Increased by 65% the annual sales to the German market, from $850K to $1.4M, by providing solution-oriented technical support and custom-designed productsPerformed in-field market research in India and advised the international sales directors about the strategies for the Indian marketStrengthened the Chinese sales team with training, visits to customers, and participation in tradeshowsReduced by 55% the lead-time for technical price quotes and order entry, by developing technical data sheets in 5 different languagesLed marketing team to redesign the technical brochures of the product portfolio in English and SpanishProvided customized products and technical solutions to customers in Germany, Spain, Portugal, and RussiaTrained 22 co-workers on several aspects about the WEG Group, including manufacturing, production planning and control, and domestic and international logistics Show less

  • International Sales Coordinator

    Feb 2007 - Jul 2009

  • Electronic Products Development Intern

    Aug 2006 - Feb 2007
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  Brigham Young University

  Aug 2009 - Apr 2011

  Full-time MBA Student at Marriott School of Management

  MBA student Class 2011 in Marketing and International Business.Global Management Certificate recipient.

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  Cummins Inc.

  May 2010 - Aug 2010

  MBA Marketing Strategy Intern

  Developed the business strategy to introduce an ethanol-powered engine to the Brazilian light duty truck market. Product expected revenue $10M yearlyDesigned and ensured a global adoption of scorecard and report format for updates on $2.2B supply agreementsDetermined potential global partners in Brazil and Europe by conducting regional partnership assessments with local business staff

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  Intel Corporation

  Sept 2010 - Dec 2010

  MBA Marketing Consultant

  Outlined the strategy for introducing a new app store to college and university students in the US. Project based on quantitative and qualitative researches conducted with students in several universities across America

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  Cummins Inc.

  Jun 2011 - now

  Won filters and engine coolants account of Brazil's largest Truck Fleet Operator (US$360k yearly sales potential) by leveraging upper management relationships and providing technical-commercial consultationIncreased Cummins market penetration in the Sugarcane Mills segment by winning filters account of Brazil's third largest sugarcane mill groupDisplaced a major coolants competitor in a Global Genset Rental customer (US$80k yearly sales potential) by providing better commercial terms and technical benefits Show less Coordinated cross-functionally the development of a $1.5B, 5-year strategy plan for the whole South American Power Generation business unitSecured long-term agreement with Key Strategic Account ($170M sales yearly) by proving economic feasibility and strategic importance to South American leadership of transferring from China to Brazil the production of a new engine platformUncovered customers’ key purchasing criteria for engine components (turbochargers, filters, aftertreatment, injectors). Based on market research conducted nationally with major players in automotive and machinery industrySet strategy to reach 24% market share in generator sets 800kW+ in Brazil by 2019 (compared to 8% in 2014)Reduced company expenses in $1.3M and greatly improved shop floor safety by successfully proving to senior leadership the economic upside of discontinuing a legacy product lineDefined market-entry strategy for alternators business unit in South America, based on market research, key customer requirements, local competitors’ products benchmark, and organic vs. inorganic manufacturing approach Show less

  • Aftermarket Product Planning Leader - New & ReCon Parts

    Apr 2022 - now

  • EBU Aftermarket Product Planning Manager - New & ReCon Parts

    Mar 2020 - Apr 2022

  • PSBU Aftermarket Product Planning Manager - New & ReCon Parts

    Jul 2017 - Mar 2020

  • Aftermarket Sales Sr. Specialist - Filtration

    Nov 2014 - Jun 2017

  • Corporate Strategy Specialist

    Jun 2011 - Oct 2014