Devita Mira

Experience

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  Altrovis

  Jul 2012 - Jan 2012

  Front-End Designer Intern

  managing CSS and ASP code as frontend designer as well as considering user experience for Online Database of Bina Keluarga (online database made for helping BKBBN Indonesia to maintain statistic conditions of family-care groups named Bina Keluarga)

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  Universitas Indonesia

  Aug 2012 - Dec 2012

  Teaching Assistant “Human Computer and Interaction” Course in Faculty of Computer Science

  met with students upon request and graded daily written work

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  Altrovis

  Sept 2013 - Jan 2015

  Front-End Developer

  Implemented user-centered design principles in web development projects such as government internal admin portals and homepage. Applied front-end technologies such as HTML, CSS, JQuery, ASP.NET, and SharePoint to create efficient, functional, and user-friendly web interfaces.

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  Bukalapak

  Jan 2015 - Dec 2024

  Led a high-performing UX research team, delivering insights to optimize Awareness, Interest, and Activation funnels and support business goals across diverse industries. Guided strategic (e.g., product market fit, store expansion) and tactical studies (e.g., usability testing, pricing research), aligning research initiatives with product and business objectives.Developed research roadmaps, streamlined vendor management, and facilitated cross-functional workshops (business, marketing, product team) to address design challenges and improve collaboration workflows. Delivered actionable insights that shaped key business decisions and enhanced user engagement. Show less Optimized Bukalapak Design Team performance through user research and operational management, addressing daily needs to enhance productivity. Built and refined the Research Operations department, defining efficient processes and team roles. Managed key projects, including Bukalapak Insights (an insight repository), self-recruit guidelines, participant incentives, and recruitment SOPs. Streamlined costs and timelines via tool management (e.g., MIRO, Maze, Typeform) and freelance recruitment strategies while collaborating with Procurement, Talent, and Finance teams to ensure smooth operations. Show less First initiator to build the UX research team of 20 members from scratch, aligning roadmaps with product goals and mentoring junior researchers. Led the Scalable Research Team, delivering usability testing insights to refine tactical designs across Bukalapak’s product ecosystem.Conducted and oversaw qualitative (e.g., contextual inquiry, usability testing) and quantitative (e.g., surveys, A/B testing) studies to uncover actionable user insights. Leveraged collaborative tools like Google Slides, MIRO, and Confluence to deliver insights that shaped product development and strategy across product, technology and data team. Show less

  • UX Research Manager - Retail Division

    Aug 2023 - Dec 2024

  • Research Operations Manager

    Aug 2018 - Sept 2023

  • Learning & Development Manager for UX Product Design

    Jan 2020 - Feb 2021

  • UX Researcher Manager

    Jan 2016 - Jan 2020

  • Front-End Developer

    Jan 2015 - Jan 2016