Harriet Weaver

Experience

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  Greene King

  Feb 2022 - Dec 2023

  Following my tenure at The Royal Oak, I transitioned to the role of Front of House Team Manager at The Pump House, a Greene King establishment in Liverpool. This move was driven by my desire for greater opportunities and a commitment to personal and professional growth. In this capacity, I continued to apply and refine the successful strategies that had marked my previous role, adapting them to the unique context and customer base of The Pump House.Building on the marketing successes at The Royal Oak, I spearheaded similar initiatives at The Pump House, organizing impactful fundraisers that significantly raised both funds for charitable causes and the pub's profile in the Liverpool community. These events fostered a strong sense of community engagement and loyalty among our patrons, contributing to the establishment's vibrant atmosphere.Product promotions, especially our signature cocktails, remained a cornerstone of my marketing strategy. Through targeted social media campaigns and creative advertising, I managed to replicate the increased customer interest and sales growth previously seen in Winchester. This approach not only attracted new customers but also cemented The Pump House's reputation for quality and innovation in its beverage offerings.My commitment to maintaining Greene King's brand standards, coupled with successful collaborations with alcohol brands, led to enhanced visibility and brand recognition. Our partnerships facilitated the sharing of our promotional content on their platforms, amplifying our reach and contributing to a significant uptick in footfall and profitability.The strategies and initiatives I implemented at The Pump House were informed by my experiences at The Royal Oak, yet tailored to the unique dynamics of the Liverpool market. My tenure at The Pump House was characterized by a relentless pursuit of excellence, continuous learning, and an unwavering commitment to driving the establishment's success. Show less As Front of House Team Manager at The Royal Oak, part of the Greene King chain, my role was heavily focused on managing staff and ensuring compliance with regulations. However, a key highlight of my tenure was the marked success in marketing efforts, particularly through fundraisers and product promotions, which significantly boosted the pub's revenue and visibility.I led the organization of several fundraisers, which not only raised substantial amounts for charitable causes but also greatly enhanced the pub's community profile. These events, coupled with effective social media marketing, attracted considerable attention and patronage.In the area of product promotion, my focus on advertising our signature cocktails played a pivotal role in drawing in customers. The strategic use of social media for these promotions resulted in increased sales and heightened interest in our beverage offerings.My adherence to Greene King's brand standards, combined with successful interactions and partnerships with alcohol brands, led to our advertisements being shared on their platforms. This collaboration not only reinforced our brand's quality and appeal but also contributed to a noticeable surge in footfall and profits for The Royal Oak. Show less Following my role as a Bartender at the Country Arms, I was promoted to the position of Front of House Team Leader within the same establishment, managed by Greene King in Winchester. In this capacity, my responsibilities expanded significantly, encompassing not only the oversight of daily operations but also strategic duties aimed at enhancing the establishment's market presence and operational efficiency.I spearheaded our social media marketing initiatives, curating content that accurately represented our brand identity and engaged our target audience. This involved crafting compelling posts, managing online reviews and interactions, and leveraging platforms to promote events and special offers, thereby driving foot traffic and enhancing customer engagement.In the realm of advertising, I was responsible for the creation and dissemination of promotional materials, both in digital and print formats. My role required a keen eye for design and messaging, ensuring that all advertisements were aligned with our brand standards and effectively communicated our value proposition to the intended audience.Employee management became a critical aspect of my duties, where I led a diverse team with a focus on fostering a positive and productive work environment. This included scheduling, performance management, training, and development, ensuring that staff were well-equipped to deliver exceptional service. I acted as a mentor, providing guidance and support to my team, and played a pivotal role in conflict resolution.I was also tasked with ensuring compliance with regulations, developing and implementing Standard Operating Procedures (SOPs) that adhered to industry standards and legal requirements. My role required a detailed understanding of health and safety, licensing laws, and employment legislation, ensuring the pub operated within these frameworks. Show less As a Bartender at the Country Arms, a distinguished establishment managed by Greene King in Winchester, I was tasked with a variety of responsibilities aimed at ensuring exceptional service and customer satisfaction. My role encompassed the meticulous preparation and presentation of beverages, in line with the high standards for which Greene King is renowned. I demonstrated an adept ability to mix, garnish, and serve alcoholic and non-alcoholic drinks in accordance with the pub's extensive menu offerings.I was entrusted with the effective management of stock levels, ensuring that the bar was well-supplied without being overstocked, thereby minimizing waste and optimizing profitability. This involved conducting regular inventory audits, ordering supplies as necessary, and maintaining an accurate record of all transactions.Building and maintaining rapport with patrons was a cornerstone of my role, fostering a welcoming and inclusive atmosphere. I utilized strong communication skills to understand customer preferences, make recommendations, and efficiently resolve any concerns, thereby enhancing the overall dining experience.In addition to my customer-facing duties, I upheld strict health and safety standards, ensuring the bar area remained clean, organized, and compliant with regulatory requirements. I also collaborated closely with the kitchen and floor staff to ensure a seamless service operation, demonstrating flexibility and a team-oriented approach. Show less

  • Front of House Team Manager

    Aug 2023 - Dec 2023

  • Front of House Team Manager

    Dec 2022 - Aug 2023

  • Front of House Team Leader

    Mar 2022 - Dec 2022

  • Bartender

    Feb 2022 - Mar 2022
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  Art Click

  Jan 2024 - Jun 2024

  Marketing Manager

  As the Marketing Manager at Artclick, a company specializing in crafting and executing marketing strategies for projects and start-ups, I play a crucial role in the development and implementation of marketing initiatives to promote our diverse range of projects. My responsibilities entail collaborating closely with cross-functional teams to ensure that our marketing efforts are cohesive, impactful, and aligned with our overarching business goals.Key achievements in this role include:Developing and executing strategic marketing plans tailored to the unique needs and objectives of each project, thereby driving brand awareness and engagement.Conducting in-depth market research and analysing consumer behaviour to identify trends, insights, and opportunities, which inform the marketing strategies and contribute to their success.Crafting compelling content for a variety of channels, including digital and traditional platforms such as social media, email campaigns, websites, and print materials, ensuring that our messages resonate with our target audiences.Managing and optimizing digital marketing campaigns across PPC, SEO, and social media advertising, consistently achieving and often exceeding set performance targets.Monitoring the performance of marketing campaigns rigorously, leveraging analytics to provide insights and recommendations for optimization and improvement.Facilitating seamless collaboration with internal teams, including sales and product development, to ensure that marketing activities are fully integrated and aligned with project goals and business objectives.Keeping abreast of industry trends and best practices, incorporating innovative approaches and technologies into our marketing efforts to maintain a competitive edge and drive continuous improvement in our marketing effectiveness. Show less