Sinead McHugh

Experience

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  AIB

  Jun 2008 - Sept 2008

  Summer Intern

  Pension Services

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  KPMG in Ireland

  Jun 2009 - Sept 2009

  CHEC Audit Intern
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  Sopranos Restaurant

  Jun 2010 - Aug 2010

  Head Waitress
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  AIB

  Jun 2011 - Jul 2012

  Group Management Information
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  GoodLife Fitness

  Sept 2012 - May 2013

  Fitness Advisor
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  Ontario Teachers' Pension Plan

  Jun 2013 - Sept 2014

  Cash Management
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  Sword Security Group

  Oct 2014 - Sept 2015

  Head of Payroll and Accounts Payable/Receivables

  Sword Security is an Irish based but globally located award winning company providing crowd management and risk management solutions to the entertainment and hospitality sector. • Oversight of payroll for over 400 staff members.• Ensured all invoices and expenses associated with the Toronto office were reconciled in a timely manner.• Supported successful delivery of security at all events at the Pan Am Games (held in Toronto 2015).

• 

  AIB

  Oct 2015 - Aug 2022

  Multi-faceted role covering:• Promotion of AIB’s GAA Club & County sponsorship across TV, OOH, Social and activating experiential events at All-Ireland Finals; manage the distribution of tickets to AIB Executives and Customers for GAA County, Club and international Rugby matches and hosting events in both Croke Park and Aviva Stadium.• Tailor national marketing campaigns to be delivered at a local level by 350 branches; support branches by developing and delivering branch specific marketing campaigns. • Oversight of marketing budget, ensure marketing teams remain on target and within budget, present monthly budget report to Marketing Senior Management Team. Show less Responsible for maintaining and supporting financial and risk management processes and approaches that enable and empower broader Group marketing teams to manage their finances and risks effectively. Achievements: • Promoted better budget management across the teams through delivery of regular training, updating processes and producing simple ‘how to’ guides. Finely honed my attention to detail skills. • Enhanced my ability to own projects from start to finish and manage my workload as well as gaining a broader knowledge of the workings of the Marketing function through active listening and collaboration. Show less Three rotations across different teams in Finance – Business Partner, Statutory Reporting and Group Consolidation. Developed a number of key skills during this formative period in my career including:• Listened to the needs of our internal stakeholders, as a Finance Business Partner, created more efficient methods of reporting on a monthly basis and developed insights for increased business opportunities. Presented my findings to both internal and external stakeholders and made recommendations that supported better lead generation and spend in the future.• Learned how to build and maintain strong relationships with external and internal stakeholders through listening and open communication. Reported final accounts for bank subsidiaries to Senior Leaders.• Built my collaboration and attention to detail skills during my time managing a number of pages in the Annual report. Engaged with colleagues within the Finance department to obtain their information. Ensured that the correct information was submitted with no room for errors. Show less

  • Brand Manager, Brand Operations & Sponsorship, Marketing

    Mar 2020 - Aug 2022

  • Marketing Controller

    Apr 2018 - Mar 2020

  • Trainee Accountant

    Oct 2015 - Apr 2018
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  GAA

  Aug 2022 - Aug 2023

  Senior Sponsorship Executive
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  Golf Ireland

  Aug 2023 - now

  Marketing and Partnership Manager