Alexandra Pellegrini, MSM

Experience

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  Broward Health

  Aug 2011 - May 2015

  Marketing Intern

  Provided various activities, marketed, and hosted various events in the cancer unit E.g fashion shows for fundraisers in both women and children’s units ¥ Created and implemented focused marketing campaigns and presentations on how we can market towards specific consumers, ethnic groups, and age groups ¥ Researched and evaluated various data in and out of the hospital for ROI

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  American Heritage School - Plantation, Florida

  May 2014 - May 2015

  Intern- Pre-Law Program

  -Hands-on rotational intern through business, criminal, and patent law -Collaborated and assisted attorneys and judges at their offices and court houses -Prepared files for preceding trials and sat in court for those trials -Organized their programs and campaigns for the firms’ community projects

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  Fashion in Style

  Aug 2014 - Dec 2014

  Fashion Stylist

  Modeled their clothing and uploaded to their social media, stocked and organized the store, and presented outstanding customer service.

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  The Newsette

  Jan 2016 - Jan 2017

  Brand Ambassador

  -Used Interpersonal and marketing skills to promote this fashion newsletter -Managed the public relations strategy to drive awareness and engagement with their product-Targeted strategic growth opportunities with other companies for collaboration

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  Rollins College

  Aug 2016 - May 2019

  Collect market research and build rapport (phone interviews)• Tabled and created digital marketing efforts for a large-scale fundraising campaign • 60% donation conversion rate (both previous and new donors)Network over the phone with alumni in various professions.Contact alumni and parents and assist in engaging and maintaining strong relationships with alumni and parents.Gain and strengthen verbal communication, engagement, public relations skills, and marketing and fundraising skills. Show less -Assisted in the design and printing of flyers for a variety of on-campus departments and organizations-Assisted in the operation of Print Shop equipment, including color copiers, large format printers, envelope printers, cutters, binding equipment and finishing equipment. -Communicated with staff to meet production deadlines -Performed various marketing strategies including email, print, digital, outdoor and social media analysis-Managed print production deadlines via shipping and via MS Office Show less

  • Student Fundraiser & Caller - Rollins Annual Fund at Institutional Advancement

    Aug 2018 - May 2019

  • Peer Mentor

    Jun 2018 - May 2019

  • Work Study Student- Print Services Office

    Aug 2016 - Dec 2018

  • Office of International Scholars & Services (Student Coordinator)

    Aug 2016 - Aug 2017
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  CNC

  Jan 2017 - Jan 2018

  CNC- Nurturing Hispanic Communities Internship (Advertising, Media, and Administration)

  • Provided direct human services to needy individuals while working through marketing research • Conducted research on social policy issues and re-constructed all social media including Facebook, Instagram, Twitter, and Linkedin and the main website • Designed, created, and printed collateral E.g advertisements and flyers for campaigns and internal events• Performed various print and digital marketing strategies

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  Chiffino Shoes Inc

  May 2017 - Dec 2017

  Sales Associate/ Key Holder

  • Sold and marketed shoe products.• Stocked and organized the store focusing on the customer experience.

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  Florida Hospital

  Jun 2018 - Jun 2019

  Intern: Physcian's Relations (CHN) Marketing and Events

  • Assisted the CHN team focusing on Oncology, Neuroscience, and Cardiology service lines.• Inputted various jobs and collateral into Workamajig (project management system). • Marketed specialists to local health care practices via word of mouth and social media platforms. • Researched on competitor assessment on national health programs for patients and physicians.

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  AdventHealth

  Jun 2018 - Jun 2019

  Marketing Intern in Women's and Orthopedics

  • Assisted the consumer marketing in both Women’s and CHN teams focusing on multiple strategic service lines; participated in various strategy meetings with administration• Input jobs into Q (Workamajig) assisting with the production of various collateral materials for campaigns and events for the hospital • Developed content, material, and copy for social media along with communications strategies• Conducted a competitive assessment on health systems in the area and created presentations on the findings as well as branding and networking that data in comparison to this hospital • Planned and coordinated events including- Prego Expo(pregnancy, parenting, and baby event), Apopka 1-year , Orange Appeal Women's Conference(one-day conference featuring 25 speakers and networking reception) and Disney Member’s Wellness (Disney cast members are covered under Show less

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  Orlando Solar Bears

  Jul 2019 - Aug 2020

  Season Ticket Account Executive

  -Establish and maintain business relationships by focusing on the needs of our existing client base and prospects-Develop prospects by calling on self-generated leads and provided lists-Make a required minimum of 70 outbound sales calls each day with the goal of maximizing all ticket sales revenue -Collect and report information and analytics through surveys and analytical project findings-Work all game nights, community events, and external events for purpose of maximizing sales opportunities and market to the public -Assemble professional marketing strategies for businesses, season tickets, suite sales, group sales and birthday packages-Collaborate closely with other Sales groups, Corporate Partnership, and Marketing teams -Evolve marketing efforts to reach a broader target market and cater to their needs Show less

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  Events By Kristen Cuba

  Dec 2020 - now

  Marketing Manager

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration• Produce engaging content for all social media platforms and keep up with latest trends for social media marketing• Measure and report on the performance of marketing campaigns and analyze consumer behavior • Meet with clients and execute, plan, coordinate, and organize all events from start to finish • Update calendar to ensure accurate and timely event success as well as update the website with information and up-to-date events Show less

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  Miami HEAT

  Dec 2020 - Jun 2021

  Miami Heat
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  Diamond Cosmetics

  Jun 2021 - Aug 2021

  Marketing Manager

  • Managed marketing initiatives for both private label and retail sales, as well as eCommerce• Designed and implemented marketing strategies to create brand awareness across all product lines• Planned and executed paid campaigns and tracked analytics• Posted and scheduled social media content via Hootsuite, as well as monitoring progress of all social media platforms• Created e-blast campaigns via MailChimp and edited template presentations for the sales team and customers Show less

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  The Mom Economy

  Oct 2021 - Jan 2022

  Sales and Events
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  Off The Wall Gamezone

  Oct 2021 - now

  National Event Sales Director

  • Research and implement new business strategies for customer engagement and customer retention • Supervise and train all event sales managers, party coordinators, and party hosts from all 4 locations (Florida & California) for the successful execution of events while participating in orientation • Oversee and supervise all planning, logistics, and promotions for special events; corporate, adult, and kids parties/events • Train the sales team to secure event bookings and upsell our food and beverage services as well as any additional add-ons • Direct and use training plans for managers and staff to create positive experiences for children and families and to promote customer service • Improve the online presence and brand image by analyzing the website and digital marketing initiatives as well as approve any changes• Work alongside the marketing team to create social media strategies and goals as well as optimize campaigns effectively• Recruit talent, manage all expenses, and solve budgeting for day to day; Report directly to the CFO and the owners Show less