Sandra Morris

Experience

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  Organization Resources Counselors

  Jun 1986 - Aug 1991

  Manager of Domestic Compensation Salary Surveys

  Managed staff of three compensation analysts which conducted salary surveys for clients and industry groups such as Edison Electric Institute, Engineering Associates, Plastics Industry, Mining Industry.

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  Media Marketing Assessment

  Jul 1992 - Aug 1993

  Associate Project Manager

  Ran statistical models which analyzed advertising effects for clients Kraft general foods (Country Time lemonade, Cool Whip), Miller Beer and Oscar Meyer.

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  Signet Financial Services, Inc. (Formally Blanchard Group of Funds)

  Aug 1993 - Sept 1996

  Marketing Research Analyst and Officer

  Only analyst for company with 2 billion in assets - reported to the Vice president.• Analyzed promotional efforts by testing/sampling and response analysis.• Profiled and evaluated customers using retention analysis, lifetime value, cost analysis, ROI, and customer segmentation.• Conducted research projects for product managers including product cannibalization and long-term effects of various promotions.• Reported on monthly trends in customer profiles and provided executive summary for president.• Responsible for marketing database including maintenance, expanding and optimization. The database was an Oracle database on a UNIX platform using SQL Show less

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  Chase Manhattan Bank

  Sept 1996 - Feb 1998

  Relationship Manager for Database Marketing Department, AVP and Officer

  • Managed internal client relationships between database marketing and other areas in the bank, primarily product management and market research.• Advised on issues regarding database marketing, project profitability, and research projects.• Coordinated research projects with technical and systems areas for clients.• Managed outside vendors in processing projects including writing technical specifications.• Analyzed promotional efforts with response analysis, and retention analysis.• Profiled customers using Oracle/SQLPLUS, SQL, SAS, Excel and Unix.• Clients included Vista Investment Products, Chase Investment Services Corp., On-line banking, and Managing Local Markets. Show less

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  Newsub Services, Inc.

  Mar 1998 - Apr 1999

  Retention Marketing Analyst/Manager

  • Provided research and business analysis for retention department.• Responsible for managing $1.5 million budget.• Designed and created departmental marketing database in Oracle 8.• Hired and supervised technical consultants and junior marketing analyst.• Developed and reengineered forecasting models and reports.• Interfaced with operations to implement departmental initiatives.• Automated departmental forecasts and reporting.

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  Chase Manhattan Bank

  Apr 1999 - May 2000

  Senior Database Management Analyst in Small Business Financial Services Department

  • Project coordinator for developing desktop reporting of key business performance measures. The reporting used by management and analysts.• Assisted in the management and monitoring of monthly production processes for data mart.• Acted as assistant manager for programming team.• Developed MIS specifications and requirements for credit products.• Redesigned small business prospect database.• Deployed SAS statistical models into production process.

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  Digitas

  May 2000 - Oct 2001

  Project Manager in Measurement and Analysis Group

  • Provided consulting services to clients for direct mail analysis.• Responsible for tracking plan, analysis and reporting of Online/web campaigns for American Express and Crown Royal clients. • Develop and automated a campaign-reporting database for AT&T client. Reports include statistical comparison of testing results and forecasting head count for processing and call centers.• Analyzed and reported on client's quarterly results and created automated quarterly reporting.• Built departmental database for Project Management. Show less

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  JetBlue Airways (I-Base Consulting)

  May 2002 - Aug 2002

  Project Manager, Web Development Team (short-term consulting assignment)

  • Interfaced with internal clients to gather and write project specifications. Worked with almost every department within the organization including pilots, flight crew, cargo, engineering, marketing, human resources, finance, and health and safety. • Managed project schedule and worked with developers to implement projects.

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  New York Times

  Aug 2002 - Aug 2004

  Freelance Consultant

  Project Manager – Marketing·Co-manage Siebel software installation for the Outbound Telemarketing center.·Delivered project on-time and under budget·Develop risk assessment and communication plans Business Analyst - Marketing/Finance·Member of a 4 person team which was tasked with finding $400,000 in savings. Delivered solution for $1 million in total savings and $500,000 which could be realized immediately.Systems Analyst·QA testing for Circulation Data Warehouse and Electronic Edition Data Warehouse using SQLPLUS·Developed test plans for marketing data marts to test the flow of data from the data warehouseDatabase Analyst·Provide analysis for marketing campaigns – significance testing and survival analysis Show less

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  Sterling Global Technologies, Inc.

  Aug 2004 - now

  President

  Projects:• Software Application and Data Testing for Large Healthcare Company - Tested application for 4010 & 5010 HIPAA electronic billing and data exchange for formats 837 (claim processing) and 835 (remittance). Developed and testing over 3,000 test cases for data mapping, business cases, and negative/missing data testing. In additional also conducted regression and parallel testing.• Small Solar Energy Company - Designed and developed a MySQL database for sales tracking and proposal automation.• Medium-size Community Bank -Developed Executive Dashboards for key performance indicators -Evaluated and tested new data warehouse. • IVR/Software Testing for Large Healthcare Company - Developed and implemented test plan for 153 nodes IVR. Created call scripts and worked with call center and programmers. Tested web application which interfaced with IVR • Project Management for Interactive Company - Project managed an implementation of a software platform that integrated the entire company on one platform. It included sales force automation, project management and billing into one system. Show less