Giada Moro

Experience

• 

  Silson

  Jun 2019 - Sept 2019

  Consultant - MSc Thesis project

  - Formulate a promotion strategy focused on promotional emails for the launch of a new product employing the SOSTAC framework

• 

  CNH Industrial

  Oct 2019 - Apr 2020

  Network Development Analyst

  - Assist the AMEA Network Development Manager through ad hoc, in-depth reports focused on network coverage and sales performance- Collaborate with various departments to strengthen data quality and integrity, and define new best practices for data collection and maintenance

• 

  Mytheresa.com

  Jul 2020 - Dec 2020

  Content and Campaign Strategy Intern

  - Support both the onsite and the app team in website campaigns and promotion activities (push notifications, online banners, performance analysis, Apple Search Ads keywords, ...)

• 

  Triboo Group

  Feb 2021 - Nov 2021

  Digital Media Planner

  - Provide consultancy services to a range of clients concerning the implementation of paid social marketing strategy (proposal, execution, reporting) – average monthly budget €250k

• 

  Marley Spoon

  Jan 2022 - now

  - Plan, launch, analyze, and optimize performance marketing campaigns across various platforms with the goal of new customer acquisition - average monthly budget $500k- Manage tailored initiatives for the channel’s strategic development and automation, with the goal of increasing ROI- Coordinate an annual week-long event for the global marketing team, focused on sharing marketing insights and internal project updates

  • Online Marketing Manager

    Mar 2024 - now

  • Online Marketing Specialist

    Jan 2022 - Feb 2024