
Timeline
About me
Business Transformation Director | Change Management Lead | Marketing Strategist | Experienced Content Author With +150M Views
Education

Societa' italiana per l'organizzazione internazionale
2004 - 2005Higher degree in international relations and foreign affairs economics, international law, diplomacy, advanced english and french
Libera universita’ maria ss. assunta (lumsa)
1997 - 2002Masters degree in communication sciences marketing, sociology of mass media, cognitive psichology applied to consumer behaviour, print, tv an
Experience

Wyeth italy
Feb 2006 - May 2008Communications sr clerkManagement of local corporate site Wyeth.it and intranet. Support to PR and Public Affairs teams in terms of internal communication, congress organization and translations.

Wyeth europa
Jun 2008 - May 2010Regional emarketing managerOnline and digital communication strategies across Europe, Middle East, Africa and Canada, supporting some of Wyeth Pharmaceuticals’s key disease areas: Vaccines, Haemophilia and Oncology.

Pfizer
May 2010 - Feb 2025As a Business Transformation Director - or 'Global Delivery Architect' - within Pfizer's Chief Marketing Office, I have been responsible for the Deployment of key transformational initiatives to marketing colleagues worldwide.Examples include the deployment of Adobe creative software, Userlane training software, Generative Artificial Intelligence tools, as well as initiatives to optimise the collection of performance metrics and insights analysis, or to expedite the development and release of medical webinars. Deployment activities for the above programs include:- Design and implement new transformational processes;- Design and Conduct UAT for new software products;- Plan and conduct Beta experiences and pilot phases;- Collect, prioritise and implement feedback from UAT, Beta and pilot exercises;- Design and deliver training content. Show less
Business Transformation Director
Jan 2023 - Feb 2025Oncology Commercial Strategy Manager
Jan 2014 - Apr 2023UK Digital Marketing Manager, Primary Care
Apr 2012 - Dec 2013Regional eMarketing Manager
May 2010 - Mar 2012

Scrivano education ltd
Dec 2021 - nowFounder and directorResearch, scriptwriting, editing and curation of over 300 online educational documentaries on a variety of topics: History, Geography, Archaeology, Astronomy, International relations, Literature, Art, Music and Criminology.
Licenses & Certifications
- View certificate

Change management professional certificate by linkedin learning
LinkedinAug 2025 - View certificate

Agile foundations
LinkedinMar 2025 - View certificate

How to design and deliver training programs
LinkedinMar 2025 .webp)
Abpi exam for medical representatives
The association of the british pharmaceutical industry (abpi)Apr 2015- View certificate

Change management foundations
LinkedinMar 2025 - View certificate

Driving digital transformation with generative ai and predictive ai technologies
LinkedinMar 2025 - View certificate

Digital marketing level 1 credential
General assembly
Languages
- enEnglish
- frFrench
- spSpanish
- itItalian
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