Katie Heldreth

Katie heldreth

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  • Timeline

  • About me

    Vice President | Corporate Sales | Events & Entertainment

  • Education

    • University of california, santa barbara

      2008 - 2012
      Bachelor of arts sociology
    • University of california, santa barbara

      -
      Minor sports management
  • Experience

    • Ucsb rec sports

      Sept 2009 - Jan 2012
      Event production manager

      • Created UCSB Recreational Sports' first Special Projects Team in 2010• Hired 4 coordinators for the team: Catering, Promotions, Presentations & Guest Relations• Planned, designed and executed 11 events (2010 - 2012)• Responsible for 25+ staff members during events• Hosted groups of 300+ attendees• Planned department events for 2.5 years while attending college full-time• Created a procedural manual for each event for future teams and students to follow• Excelled in problem solving, sponsor relations, vendor negotiations and budget management Show less

    • Jim colborn baseball league

      May 2010 - Sept 2011
      Head intern

      • Managed the grounds, announced line-ups, scored games and handled money• Coordinated and executed the league's opening/closing ceremonies• Managed a total of 7 interns for the 2011 season• Coordinated a 4-month baseball season schedule with board members• Planned the JCBL's visit to the 2011 Santa Paula Balloon Festival (celebrity softball game, home-run competition and skills camp)

    • Bijoux events

      Jun 2012 - Sept 2012
      Assistant event coordinator

      • Assisted in the design, production and execution of day-of, month-of and full-service weddings• Arranged the hard set-up of tables, floor layouts and day-of errands• Facilitated clientele relations, event management, and day-of operations• Prepared site inspections, clientele meetings and walk-throughs

    • True blue events lv

      Aug 2012 - Sept 2012
      Assistant event coordinator

      • Assisted in the design, production and execution of day-of, month-of and full-service weddings• Executed an exclusive celebrity wedding, featured in People Magazine’s October 2012 issue

    • Angels baseball

      Nov 2012 - Jun 2013
      Inside sales representative

      • Overall Top Sales person in December 2012 and January 2013• Generated $86,000 in New Business• Approximately $92,000 in Group/Suite Sales• Estimated $74,000 in Premium Sales• Approximately $259,000 in Total Sales• Initiated over 50+ calls per day• Practiced skills for Microsoft Dynamics CRM• Created new group theme nights in order to generate and surpass sales goals (e.g. “Civic Group Appreciation Night,” "Nurse Appreciation Night," and "Fitness For All Day")

    • The jet couriers melbourne aces

      Jul 2013 - Feb 2014
      Marketing, events & group sales coordinator

      • Trained a 5-person team on Group and Premium Suite Sales• Created the Aces' first Group Sales packages• Organized the 2013-14 Promotional Schedule and Theme Nights• Collaborated with the graphics team on all 2013-14 marketing flyers and promos• Managed all on-site, in-game and off-site Aces events• Activated all group amenities, game-day themes, on-field activities and game-day run sheets• Developed the Aces’ visibility throughout Australia• Raised over $4,000 for Breast Cancer Research• Generated over $10,000 in total sales for suites, groups and events Show less

    • Platinum weddings-events, & travel

      Feb 2014 - Aug 2014
      Assistant event coordinator

      • Assisted in the production and execution of day-of, month-of and full-service weddings• Arranged the hard set-up of tables, floor layouts and day-of errands• Facilitated clientele relations, event management, and day-of operations

    • San diego chargers football co.

      Jun 2014 - Aug 2014
      Inside sales representative

      • Generated over $37,000 in Season Seat and Group Sales (3 mo.)• Yielded premium results via Group and Event Sales techniques• Conducted stadium tours as needed• Provided excellent client service on a daily basis

    • San francisco 49ers

      Aug 2014 - Mar 2021

      • Detail‐oriented planner specializing in event design & execution• Managed multiple large-­scale events (2,000+ guests)• Budget management for Fortune 500 companies• Maintained an average upsell rate of 45% (2019)• Promoted brand awareness on social media channels• Contributed to $8M team sales goal (2019)• Personally sold, planned & executed over 26 events (12 mo.)• Maintained an average 35% upsell on events I sold• Created planning SOP’s & onboarding program• Excelled in vendor negotiations & interdepartmental communication Show less • Contributed to a $2.8M sales goal for Michael Mina's Bourbon Steak & Bourbon Pub (2015)• Met the team goal of 133,333 tours at Levi's Stadium in the first year of operation (2014)• Produced over $300,000 for 15,000+ Private Tours (16 mo.)• Sold $380,000 in Private Dining & Events at Michael Mina’s Bourbon Steak & Bourbon Pub (15 mo.)• Generated $50,000 in Premium Suite Sales for 3rd Party Stadium Events (6 mo.)• Yielded approx. $100,000 in Group Sales for 3rd Party Stadium Events (6 mo.) Show less

      • Event Manager, Special Events

        May 2018 - Mar 2021
      • Special Events Sales Representative

        Jul 2016 - May 2018
      • Sales Consultant, Stadium Experiences

        Apr 2016 - Jul 2016
      • Stadium Sales Account Executive

        Aug 2014 - Apr 2016
    • Texas rangers baseball club

      Apr 2021 - Sept 2021
      Account executive, rangers events

      • Generated $250,000 in new business (3 mo.)• Introduced $600,000 in proposals/contracts out (3 mo.)• Produced over 20k views for Rangers Events LinkedIn content/posts• Increased LinkedIn viewership by 120% (3 mo.)• Networking & business development within local DFW area• Created new packages for direct marketing (e.g., weddings, rehearsal dinners + small expos)• Initiated marketing swag & collateral drop• Proposed annual marketing event for revenue growth & venue showcase opportunity• Organized internal company shared drive Show less

    • Legends

      Sept 2021 - Nov 2023

      • Sold over 100 events in 2 years• Grossed over $11M in 2 years• Contributed to $10M team goal• Sold $3.5M in 2023 – 200% over goal• Negotiated contracts for events with 5,000-10,000pax• Navigated a challenging booking calendar for 2023-2026• Created team structure + foundational SOP’s & docs• Multi-system management & lead distribution• Assisted in managing a new team, including a new hire• Generated $4.5M revenue from grass roots marketing campaign • Exceeded year-end goal of $500k in less than 3 months• Contributed to & hit our $8M team revenue goal for 2021• Sold over $5M in 2022• Sales Leader of the Month (2022): Jan, March, May, June, Sept & Oct.

      • Sr. Event Sales Manager

        Mar 2023 - Nov 2023
      • Event Sales Manager

        Sept 2021 - Mar 2023
    • 46 entertainment

      Feb 2024 - now
      Vice president of strategic partnerships

      • Generated $1.5M in proposals• Grew database by 96% - from 30 clients to over 900 contacts• Sold at more than a 50% margin• Built CRM System from scratch• Created Sales SOP's• Developed internal structure for corporate sales department• Navigated internal shareholder relationships• Developed multiple hospitality events for outbound sales efforts• Created new vendor relationships• Managed all sales outreach campaigns + events• Collaborated with marketing department to re-launch brand• Updated all sales collateral with marketing support• Implemented custom gifting program• Improved partnerships with affiliate brands + clients Show less

  • Licenses & Certifications

    • Integrative nutrition health coach (inhc) mid-certificate

      Institute for integrative nutrition
      Jan 2021
      View certificate certificate
    • Integrative nutrition health coach (inhc)

      Institute for integrative nutrition
      Apr 2021
      View certificate certificate