Experience

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  Inarea

  Feb 2003 - Jan 2005

  Account manager
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  Sgk

  Feb 2006 - Apr 2009

  Secondment in Unilever, Ice Cream Portfolio Team led by T. Schurr. Role: European artwork management in order to create efficiency via proprietary digital asset platform and deliver artworks from Design Concept to execution. Dealing directly with Marketing and brand teams, supply chain, agencies and printers to ensure consistency across the European markets. Directly responsible for the packaging development of Magnum, Solero, Kids and Cornetto brands in 14 Countries.

  • Kimberly Clark Hld - European Brand specialist

    Mar 2008 - Apr 2009

  • UNILEVER - EU brand specialist for IC Portfolio Team

    Feb 2006 - Mar 2008
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  Pi global

  Apr 2009 - Nov 2009

  Senior account manager

  P&G, Bayer, Kraft accounts.

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  Cartils branding & packaging design

  Jan 2010 - Aug 2017

  At Cartils Miami, as Client Brand Director and MD responsible for managing our client base and new business development for the Americas Markets. We provide strategic advice to many international companies and large multinationals with local and global brands specializing in alcoholic and non-alcoholic beverages, tobacco, as well as some other sectors. Having opened our Miami office in January 2015, we are successfully operating in the following regions/states: Argentina, Chile, Peru, Colombia, Guatemala, Mexico, Florida, New York. CARTILS, established in 1960 is one of the first branding and packaging design consultancies. It became renowned for its work for international brands such as: Amstel, Heineken, Glenfiddich, La Paz, Philips, Douwe Egberts and Drum. With offices in Amsterdam, London, Miami, CARTILS specializes in the areas of 2D & 3D packaging design, new product development, brand strategy, limited editions, corporate identities and brand experiences. Some of the latest developments include: San Pellegrino, Acqua Panna, De Kuyper, Wyborowa, Danzka, Ketel One, Snow Queen, Royal Stag, Blenders Pride, 100 Pipers, Grolsch, Hansa, Castle Lite, Pilsen Callao, Balboa Ice, Backus ICE, Baltika, Brahma, Foster's, SKOL, Carling Black Label, Pago Fruit Juice, Pall Mall. Corporate website: www.cartils.com Show less

  • Client Brand Director Americas, Managing Director

    Jan 2015 - Aug 2017

  • Client Brand Director

    Jan 2014 - Jan 2015

  • Brand Consultant

    Jan 2010 - Jan 2014
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  The global consulting agency network + fractional cmo

  Mar 2017 - Jan 2022

  Founder, ceo

  AdhocBiz Miami was born to support demanding and highly strategic challenges in the field of Marketing, Digital, and Business Innovation. Also our Executives have been serving as Interim Board of Directors as Chief Marketing Officer "ad Interim". Our capabilities: Strategy, CMO ad Interim, Branding, Marketing, Digital, Innovation, Communication including production of video & activation.Sectors: FMCG - Food & Bev, Consumer product, Retail, Luxury, Med-tech, e-Healthcare, hospitality, ERP, SAS, social communities. Show less

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  Smairthero

  Mar 2018 - Sept 2019

  Global cmo advisory

  Founded in 2015 in Palo Alto, LightBringer Tech Ltd is a scale-up based between London (Headquarter) and Tenerife (R&D/Innovation). Our technology "Smairthero" is a revolutionary end-to-end patented ecosystem tracking people biometric data. Able to track biometric data from users 24/7 through ultra-accurate wearable sensors, our smart ecosystem reacts to medical emergencies within a minute. Our proprietary Artificial Intelligence then self activates to alert doctors in our operations centre, deploying ambulance, police or fire fighters fast, worldwide. This hi-tech personal protection ecosystem is unique and is the ONLY system on the planet with a self learning AI and a 24/7 medical team able to deploy rescue anywhere in the world, all with zero user intervention. Simply Revolutionary. Show less

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  Afea: healthcare e-volution

  Jun 2018 - May 2022

  Head of marketing department, cmo on hire
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  Active image

  Jan 2019 - Jan 2022

  Cmo & head of partnerships, investor

  Active Image is a NFT marketplace and platform for digital art, bringing artists, museums, collectors and fans together. Exclusive digital content from global partnerships is secured by NFT and smart contract technology, to ensure provenance and digital rights management.

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  Tuotempo

  Jan 2022 - Jul 2022

  Global head of marketing enterprise docplanner - tuotempo crm

  Tuotempo is the leading #1CRM for the Healthcare sector. It is a revolutionary cloud integrated solution developed to manage the entire patient journey in a personalized and efficient way.Tuotempo is part of the international company DocPlanner Group which is the fastest growing healthtech SaaS unicorn in Europe and Latin America specialized in digitizing healthcare providers and redesigning the patient experience.Docplanner builds practice management software for the healthcare sector in the SaaS model. We help 130,000 doctors and clinics digitize their practices and deliver exceptional patient experience. We also run marketplace websites that allow 80 million patients monthly to easily find the right doctor and book an appointment.Our mission is to “Make the healthcare experience more human”.Docplanner was founded in 2012 in Poland. Our team today numbers over 2,200 people based in offices in 7 countries: Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil. Show less

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  Fractional cmo

  Jul 2022 - now

  Fractional chief marketing officer - on hire

  As a Fractional CMO I help Start-up, Scale up, SME to achieve their marketing objectives faster. With a proven methodology, I'm able to blend marketing strategy with execution in order to deliver epic value. For a free consultation, book me here: https://calendly.com/alfonsogranati-agenda/30m