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Gina V.

Gina v.

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location of Gina V.Charlotte Metro
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  • Timeline

  • About me

    Corporate Research Director, Audience and Consumer Insights

  • Education

    • Prague institute, north carolina state university

      2010 - 2010
      Study abroad costume design

      Activities and Societies: Participant in Cultural Correspondents Program, Semesters Dean's List

    • North carolina state university

      2008 - 2012
      B.s fashion textile management; concentration in brand management and marketing

      Activities and Societies: President and Founding Memeber of First Year College Ambassadors, Fundraising Co-Chair of 2012 Art to Wear Fashion Show, Study Abroad Ambassador

  • Experience

    • Ralph lauren

      Jun 2012 - Jul 2012
      Intern - market research and visual merchandising

      - Conducted market research project and presented findings to select Ralph Lauren executives and select NCSU professors- Increased store sale numbers by identifying opportunity for product placement rework and through prior sales analysis- Implemented visual directives for Q2 2012 Ralph Lauren Stores globally

    • Ralph lauren

      Jan 2013 - Mar 2017
      Account services analyst - luxury brand collection

      • Main liaison between distribution center and clientele• Implemented and supported innovative business program to give reducing lead time by +66% from concept to customer.• Worked in high visibility role with senior leadership to manage timely sale of goods and delivery to customer• Functioned as Collection team lead for SAP conversion from AS400 Systems, and managed heavily increased business duties through business structure reengineering

    • Cox media group

      Mar 2017 - Feb 2019
      Research analyst

      • Responsible for keeping management and sales teams up-to-date on a variety of business categories trends and market conditions • Fulfill daily research requests for 20+ sellers and 6 Sales Managers• Develop and Present impactful research-based presentations for local and national prospects and clients. • Main point of contact on client and category custom studies• Expert user of industry software and syndicated research tools• Maintain audience estimates for department • Questionnaire design and project management Show less

    • Gray media

      Feb 2021 - now

      • Research Director, Gray Corporate

        Feb 2023 - now

      • Research Director (WBTV)

        Aug 2022 - Feb 2023

      • Research Analyst (WBTV)

        Feb 2021 - Aug 2022

  • Licenses & Certifications

    • The fundamentals of digital marketing

      Google digital garage
      Jan 2021