Experience

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  Waikato district health board

  Mar 2010 - Oct 2010

  Communications intern

  Working alongside the communications team at the Waikato DHB as an intern to gain experience and skills in external/internal copywriting, video production and being involved in direct communications with stakeholders and staff.

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  Cure kids

  Oct 2012 - Dec 2012

  Pr/events intern

  Supporting the communications manager and the events team to plan and promote upcoming events such as Peugeot Walk on the Wild Side. The role included communication with corporate organisations to encourage sponsorship and/or participation in events.

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  Presbyterian support northern

  Mar 2013 - Dec 2016

  Digital marketing coordinator

  Presbyterian Support Northern (PSN) is one of the largest social services organisation in New Zealand. PSN has four services under their umbrella: Family Works, Enliven, Shine and Lifeline.My role as Marketing Coordinator focused on a wide range of overall off-line and online marketing activities for the four different brands and target markets:• Website management (Drupal, Adobe Business Catalyst and Wordpress) for four websites• Social media strategy and daily management (content & paid)• Managing the in-house print room activities and the online ordering system for our 30 offices• Collateral design (brochures, flyers, reports, web/social imagery)• Google Adwords mangement - managing both a charity account and paid account.Major projects included:• Website development for three new websites. I worked alongside the GM - Communications from the start to end of this from focus groups to understand exact client scope, working with agency to develop features, functionalities and wireframes and page and content creation. • Creating a website (Wordpress) for a smaller audience, developing content and altering functionalities for best fit• Creation of staff intranet (wordpress). Working with overall internal staff and the leadership team to understand the exact requirements and developing the intranet to scope. • In-house print room. Moving from an offsite print provider and ordering system to an internal print room. I managed the transition for users on the online ordering systems, transiting the artwork to the new system and oversaw all the print jobs that went across the print room (signing off on quality and content, managing large jobs in short deadline and working alongside the print room operator to ensure requirements were met). Show less

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  Flaunt pr

  Apr 2013 - Oct 2013

  Pr/marketing intern

  Interning at Flaunt PR involved working closely with the director of the boutique PR agency to draft media releases, collate media kits and ensuring the boutique was always well stocked and presented exceptionally. Within this role I independently managed Flaunt PR while the director was overseas to oversee day-to-day operations, attending to client and media needs and managing the social media and email marketing.

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  Bsi

  Jan 2017 - Dec 2018

  Digital marketing executive

  BSI Group is a global business standards company that works with 80,000 clients worldwide in adopting standards of best practice. (Based in BSI Group Australia for a majority of a role, and currently in a remote role for BSI Group New Zealand until 19 December 2018 due to my relocation).As the Digital Marketing Executive, my role focuses on the optimising the digital space to enhance our presence by working on:• SEO optimization and management • Social media strategy and daily management • Content management and page creation for ANZ websites (CMS - Episerver)• Google Adwords - creation, management and results analytics• Designing collateral (flyers, catalogues, web banners and social media posts)• Email marketing and marketing automation (Pardot)• Working with the team to localise campaign activity to align with the brand globally• Reporting of sales results, lead scoring and lead generation (Salesforce)• Analytics of SEO and SEM (Little Forest DMI and Google Analytics) Show less

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  Oxfam

  Oct 2018 - Dec 2018

  Digital marketing consultant

  Oxfam is a international charity supporting those in poverty by fundraising and working with partner organisations to make a difference. As the Marketing and Engagement Coordinator in a contract role, my key focuses are:• Implementation and optimization of Google Adwords campaigns • Reviewing websites, digital tracking and finding optimization opportunities• Website development project support• Design support for remarketing ads, banners and flyers• SEO implementation and optimization Show less

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  Crockers property group

  Feb 2019 - May 2019

  Digital marketing consultant

  Crockers, real estate experts, offer B2B and B2C services and solutions to clients in rental property management, body corporate administration and reality. I contracted to Crockers while they were had a staff gap, my role consisted of• Handover/training processes• Email marketing and automation (Hubspot)• Website content management (Umbraco) • Driving and optimising campaigns • Data management and working with research analysts to create consumer publicationsFurther to the transition process, I lead two projects: • Identifying a sales CRM platform best suited to the sales team, pipelines and integration requirements with the marketing automation tool• Driving a content plan to optimise website SEO which consistent of outlining a blog plan, initial research, success measures and creating blog structures Show less

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  Meraki digital nz

  May 2019 - now

  Digital marketing specialist & business owner

  Creating data-driven digital marketing roadmaps and funnels that effectively speak directly to the right target audience, at the right time, with the right messaging. On a mission to embed into your team and work with you to achieve your goals and help you solve your marketing challenges. Working with a range of small to medium-sized purpose-driven businesses to develop end-to-end marketing solutions that deliver measurable results.Clients include: BSI GroupOxfamAuckland Hospital Foundation Kidney SocietyBeautification Trust Show less

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  Mission ready

  Sept 2022 - Jul 2023

  Digital marketing manager