
Timeline
About me
Enterprise Digital Sales Manager - Modern Workplace and AI
Education

Langara college
-Associate of science - as computer science
Simon fraser university
-Management information systems
Experience

Connect global youth association
Apr 2013 - Nov 2013Director of information technologyThe Connect Global Youth Association is a non-profit organization created with a primary goal to foster the leadership potential of secondary school students with innovative initiatives relating to global social, political, and economic issues. Managed as an IT executive to organize the annual CGYA Connect Model United Nations conference. Oversaw and updated the organization website on a regular basis using WordPress, HTML, CSS, and PHP. Designed digital media content and templates (name badges, pamphlets, certificates, placards) within Adobe Creative Suite. Utilized social media platforms (Twitter, Facebook) to boost registration by 35% prior to last year. Show less

Microsoft
Apr 2015 - Apr 2021FY21 - Q1 - World Wide Surface Hero Award Recipient.Instrumental in optimizing SMC business and education sales by maintaining a current book of business along with generating new business in Central and Eastern Canada.Responsible for building and growing pipeline for Surface for Business and attaching Modern Workplace cloud solutions with Microsoft 365 Business. Developing strong professional relationships with Microsoft’s business and community divisions to maintain a high rate of client retention.Experience that includes account management, strategic account planning, and program delivery while engaging C-level stakeholders.Closing $50,000+ in Surface and OEM for Business revenue on a weekly basis while overseeing a quarterly million-dollar pipeline. Show less Help customers discover, enable and implement high-value Microsoft technology solutions and services across a broad range of devices that meet their individual needs and exceed their expectations.Assess customer support needs by listening, and providing solutions to customers stated and unstated needs.Identify and communicate potentially complex repair situations to store leadership and original equipment manufacturers or other partners as appropriate.Maintain an elite level of product knowledge in all Microsoft retail products, devices and services offerings. Collaborate with peers, store leaders, corporate and field team members in the development of the necessary tools and program offerings that will lead to long-term relationships with elated customers. Show less Greeted customers promptly and responded to questions about Microsoft and OEM products with knowledgeable service.Won MVP awards for stellar revenue and attachments, and mentioned as one of the top Product Advisors of FY15.Worked exceptionally well with team members to earn the number one position for Microsoft Retail Stores in FY15 Q1.Gained elite knowledge of Microsoft products and presented a variety of public workshops on Windows 10, Office 365 applications, Band 2, Surface, and cyber security.Educated teachers on Microsoft's best tools and learning resources for classroom learning using technology through "Microsoft Teachers Academy". Show less Selected as the first Product Advisor in the company to work in Sydney, Australia for one month to help open the first international Microsoft flagship store outside of North America.Trained 50 new staff members on company culture, storytelling/demoing, sales coaching, business practices, Microsoft Dynamics software, and first-party Microsoft devices and applications. Established the store layout by implementing planogram guides, working with the operations team, and assisting with visuals.Helped develop and improve business processes within the store by collecting insightful feedback from employees and working alongside management. Presented in pre-opening segment and executive events as an Experience Host: demoing Skype Translator, Surface Book, Surface Pro 4, Lumia 950, and Microsoft Band 2 to the public. Show less Joined the Microsoft World Wide Retail Services Education and Labour team to execute the 2015 Spring Readiness “Train the Trainers” events for Windows 10. Participated for three weeks to co-facilitate one-week training sessions in Cannes, France (EMEA event) and Bellevue Washington (Americas event). Trained 200 Microsoft retail field labour employees from different countries on Windows 10 demos and the latest Office 2016 content, with a heavy emphasis on "storytelling". Collected feedback from attendees after every break-out session to further improve learning content and the conference overall.Produced learning material for “Windows 10 Demos" and "Office 2016 features", and implemented them to be used within Microsoft Stores and by all Microsoft field labour trainers worldwide. Show less
Business and Education Sales Specialist
Apr 2019 - Apr 2021Associate Account Manager - SMB
May 2017 - Apr 2019Services Technician
Oct 2016 - Mar 2019Product Advisor
Sept 2013 - Sept 2016Experience Host and Trainer - Microsoft Sydney Flagship Store Opening
Oct 2015 - Nov 2015Co-Facilitator - Microsoft World Wide Retail Channel Marketing - Windows 10
Apr 2015 - May 2015

Canadian cancer society
Sept 2016 - Dec 2016Project managerLed five team members, planning and coordinating team activities to ensure timely updates for the project sponsor. Seamlessly collaborated with Microsoft on venue, equipment, and sponsorship logistics. Project managed seven fundraising initiatives, securing $25,893 for cancer research in only four months.Initiated "Gaming for Life", a series of tiered Xbox One gaming tournaments held at the Metropolis Microsoft Store.Secured $2000 worth of tournament prizes from Microsoft, EA, Vega, RBC, and Pedre Contractors. Show less

Kapow now!
Jan 2017 - Apr 2017Market research analystInstrumental in researching and tracking potential North American markets for Kapow Now's new freeze-dried foods line, "Wanderfeast Provisions". Prepared questionnaires, insight, and analysis reports to collect participant feedback. Presented Kapow Now's "Wanderfeast Provisions" market analysis and early commercialization strategy at an SFU Entrepreneurship Dragons Den competition, and won first place.Significantly contributed to the development of product line strategy for “Wanderfeast Provisions”. Show less

Salesforce
Apr 2021 - Nov 2021Account executive, growth business
Microsoft
Nov 2021 - nowEnterprise Digital Sales Manager - Modern Work
Nov 2024 - nowEnterprise Solution Specialist - Modern Work - Global Financial Services
Nov 2021 - Nov 2024
Licenses & Certifications
- View certificate

Selling to key executives
Sales readiness groupFeb 2022 - View certificate

Sales fundamentals for the modern seller - 2020
Sales readiness groupDec 2020 - View certificate

Social selling with linkedin
Lynda.comOct 2017 - View certificate

Copilot for m365 achiever badge - fundamental
MicrosoftJan 2024 - View certificate

Mta: cloud fundamentals - certified 2018
MicrosoftJun 2018 - View certificate

Microsoft 365 certified: fundamentals
MicrosoftJul 2020 - View certificate

Insight selling
MicrosoftMar 2018
Honors & Awards
- Awarded to Raafia JalalMVP Award Microsoft Jun 2017
- Awarded to Raafia JalalDragons Den Pitch winner (Kapow Now!) SFU Beedie Apr 2017
- Awarded to Raafia JalalMVP Award Microsoft Oct 2014
- Awarded to Raafia JalalRick Hansen Certificate of Recognition Rick Hansen Foundation Jun 2012 For contributing and committing to making a difference in the lives of others.
- Awarded to Raafia JalalKiwanis Award Kiwanis Club of Vancouver Jun 2006 For being a respectful individual who possesses good leadership skills
Languages
- enEnglish
- urUrdu
- frFrench
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