Experience

• 

  Unoecom

  Dec 2019 - Sept 2021

  Product manager
• 

  Honasa consumer pvt ltd

  May 2020 - Jul 2020

  Social media marketing intern
• 

  Zone media

  Jun 2020 - Nov 2020

  Marketing intern
• 

  Adpushup

  May 2021 - Aug 2023

  As a part of Zelto, I am proud to be a part of a dynamic universe of cutting-edge tech solutions and products. Our focus at Zelto is on empowering the driving forces behind the digital world - the web publishers who are dedicated to making information accessible to everyone.Our Products: AdPushup - A Google Certified Publishing Partner that helps publishers earn more ad revenue. A lot more.AdRecover - A solution to recover lost revenue due to adblocked traffic without an impact on UX. Really no impact.Glimpse - A cutting edge solution for boosting user engagement and link clicks with stunning previews. Absolutely stunning.Here are my KRA’s 1. Owning the CRM , As part of my role, I maintain Marketing Automation integration with HubSpot CRM, and assist in the integration of additional platforms into the marketing automation software. I understand and evaluate campaign metrics and distribute campaign performance to the marketing team.2. Analyzing team performance by OKR measurement. Collaborating with business Ops and Central Ops teams for defining KRA’s for the marketing team.3. Responsible for onboarding and setup of Omni Channels for communication, and work to build metrics and dashboards that increase marketing contribution to pipeline and revenue.4. Performing A/B testing on marketing campaigns to improve conversion metrics, ROI and sales growth. I support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data hygiene.5. Analyzing and upgrading the Mar-Tech stack for automation, digital growth and campaign analytics. Setting up systems in place to automate processes for better performance of the team. 6. Cross collaboration with sales , product ,operations and tech team for marketing initiatives and building inhouse products and processes for these teams. Show less AdPushup is an Ad revenue optimization platform which has helped 300+ publishers in growing their Ad revenue using automated A/B testing, Header bidding, Ad refresh , Ad block monetization and so much more.AdPushup clocks 100% ARR growth in 2021, hits a new milestone $60M ARR! 🎉Here are my KRA's : 1. Responsible for organizing online events for publishers including webinars , fireside chats and round table conferences. 2. Marketing initiatives for webinars which included region wise email campaigns, influ2 ads, FB and LinkedIn ads and social media.3. Running occasion based email and social media campaigns( Women's day , Honesty Day, IPL , EID , Diwali, New Year) 4. Responsible for running a biweekly newsletter aimed at delivering industry insights and product updates to publishers.5. Cross team collaboration with sales and ops team 6. Corporate gifting campaigns for BOF accounts. 7. Speaker research and onboarding for all online events.Results:1. Generated 12M in terms of SQL and Opportunity2. Maintained a unsubscribe rate of <0.005% on all email campaigns3. Organized a total of 8 webinars in less than 7 months Show less AdPushup is a revenue optimization platform that helps 300+ web publishers worldwide to grow their Ad revenue using automated A/B testing, Header Bidding, Ad Mediation, Innovative Ad formats, AdBlock monetization, and ActiveView Ad refresh. AdPushup is an IAB member and a Google Certified Publishing Partner, backed by strong investors including Microsoft Ventures.⭐ AdPushup ranked #19 fastest growing company in America for 2021 by Financial Times.Here are my KRA's1. Working with Outbound team in researching band onboarding speakers for online events.2. Assisted in running account based campaigns on Influ23. Running corporate gifting for occasion based campaigns. 4. Audience segmentation from CRM to set uyp audience for email campaigns Show less

  • Senior Marketing Operations Associate

    Jul 2022 - Aug 2023

  • Marketing Associate(Outbound)

    Aug 2021 - Aug 2022

  • Marketing Intern

    May 2021 - Aug 2021
• 

  Sprinto

  Sept 2023 - Mar 2024

  Marketing operations specialist
• 

  Revx

  Apr 2024 - now

  Senior revops specialist