Yanyan Yu, PMP

Experience

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  W+K

  Jan 2006 - Sept 2010

  • Producer

    Jan 2008 - Sept 2010

  • Planner

    Jan 2006 - Jan 2008
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  Kin

  Jan 2010 - Jan 2011

  Marketing executive
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  Vok Dams China

  Jan 2010 - Jan 2010

  Freelance
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  Vans a Division of VF Outdoor

  Mar 2012 - Aug 2020

  1-Digital marketing strategy planning: develop short and long term digital strategy as well as digital media planning with Marketing Manager; Develop creative ideas, concepts and communication & execution plan for digital projects.2-Digital marketing execution: Plan and execute digital supports on all marketing activities of PR, Retail, Event, etc. Plan and maintain vans official webstie and social media platform contents internal, or with agencies/vendors/artist & kol partners.3-Provide global/regional Supports, to develop global campaigns and adaptation of relevant seasonal executions with APAC interactive marketing manager and social media manager. Show less

  • Digital VM

    Apr 2017 - Aug 2020

  • Digital Mkt Exe

    Mar 2012 - Mar 2017
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  Capitall art

  Jul 2018 - now

  Founder

  CAPITALL Art is an art institution integrating the first graffiti art store in Shanghai with street culture community. It is found by Yanyan Yu, Hurricane and Wildbone. CAPITALL is rooted in the development of street graffiti culture and street public art as well as providing street art sales and event planning services. It aims to promote local street artists and works, to connect domestic and foreign street culture communities, and to create diversified, original, educational and entertaining life experience for the city and the public. Show less

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  Gama creativos

  Mar 2020 - Mar 2022

  International Specialist
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  Inuk Enterprises Inc.

  Jul 2021 - now

  Digital Marketing Manager