Ruben Rubio II , MBA

Experience

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  University of Asia and the Pacific

  Jan 2007 - Jun 2007

  Research Consultant (Project-based)

  • Research: Utilized SPSS for data gathered to provide insights to lead researchers involving various research contracts. Provided aid for lead researchers in their research projects requested by government, private institutions and companies• Maritime and Air Logistics as study for GTZ (German Technical Cooperation)• Sustainable Development study for land developer

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  Megaworld Corporation

  Jun 2007 - Jan 2008

  Investment Consultant

  • Research: Investigated Philippine real-estate market w/ different commercial land uses to support sales team in offering products

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  Pacsports Phils. Inc.

  Mar 2008 - May 2011

  Market Analyst Officer

  • Reports: Tasked in providing business and statistical reports to CFO, CEO and founder for alignment and executive decisions• Spearheaded reports for clients namely Nike and Bridgestone Golf which aided in contract revision and increased brand support• Data: Leveraged on Excel pivot, macros and SPSS in crafting reports that expedited day-to-day decision-makings of the team. This provided overall support for ordering, reorganization, inventory management, weekly sales report, KPI’s, etc. • Revised and tailored POS template reports that solved the relevant reporting needs of the sales, finance and marketing team • Strategy: Advocated consignment sales that ultimately added monthly sales by 11% and contributed 7-8% on year-end sales • Re-evaluated product ordering of brand managers to highlight products with higher profitability and sell-through performance that consistently improved sales from FY08 to FY11• Created a robust in-depth Purchase, Sales and Inventory analysis to prevent historical overbuying of products. Report eventually became primary reference format for ordering Nike golf products every start of Fiscal Year• Advocated strongly on consignment expansion strategy which was observed from other industry practices resulting in reduction of consolidated store expenses by 10-15%, thus increasing the year-end sales in 2009 by 5-8%• Conceptualized and revised sales, inventory, purchase and data analysis templates to be generated for Point-of-Sale (POS) software that enhanced information generated for decision-makingAnalyst & Marketing Associate (October 2009 – April 2010)• Creatively rehabilitated visual merchandising collateral adhering to vendor standards and aiming to revitalize customer interest. Strictly organized marketing events to launch and improve sell through of old age inventoryBrandsNike GolfBridgestone GolfAdams GolfEtonicOgioPreceptTour EdgeChampClub CarJohn Deere Show less

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  Rubio Transport (Sole Proprietorship)

  May 2011 - Sept 2012

  Finance and Operations Manager

  • Finance: Created and managed database for cash flow, P&L report, inventory and customers that led to reorganization initiatives• Evaluated and revised current cash collection operation that increased monthly collection by 7-9%• Operations: Managed marketing and operation plans that led to a year-end reduction of 2011 expenses by 67% versus 2010• Leveraged on existing and new contacts to create partnerships that augmented maintenance expenses

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  Hult International Business School

  Sept 2012 - Aug 2013

  MBA specializing in Finance and Marketing

  Qualitative and Quantitative analysis of real world management cases. Organization of team dynamics with international backgrounds in work, ethnicity and expertise. Trained to analyze and diagnose managerial issues to formulate sound, relevant and robust strategies to regain positive tracking

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  GW & Wade, LLC

  Jan 2013 - Mar 2013

  MBA consultant

  - Provided marketing consulting for wealth management - Highlighted key trends to utilize in social media to effectively target GW Wade's target market- Provided structural research framework for marketing initiatives to be reviewed and implemented by GW Wade management- Provided market research guidelines- Identified key secondary sources web analytics companies for acquisition of relevant data in wealth management and social media trends

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  Boehringer Ingelheim

  Jun 2013 - Aug 2013

  MBA consultant

  • Lead team of MBA consultants to provide consulting innovation prospects for a Pharmaceutical Company. • Recognized as the best advisory proposal, further research was eventually carried out by Boehringer Ingelheim R&D

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  Swill

  Oct 2013 - Aug 2014

  Finance & Strategy Analyst

  • Finance: Spearheaded financial modeling stats that supplied realistic funding and future projections for top management• Improved financial projections, P&L, cost breakdown, break-even analysis and user growth computations for VCs, investors, etc.• Developed and exported sophisticated stakeholder database while utilizing Excel as facade to manage consistency and versatility• Revised existing business development collaterals and sales strategy that increased customer acquisition rate by 65% • Leveraged on excel pivot table, vlookup, VBA macros that simplified finance, CRM and stakeholder database management • Project Management: Implemented and processed project management tools that supported marketing and sales tactics (UAT)• Operations: Initiated & drafted sales training manual and protocols that established a process flow onboarding for new customers• Research: Consistently provided market insights to the team by investigating competitive landscape for tech and alcohol beverage industry. Anticipated market expansion on different boroughs of NYC through consistent independent research Show less

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  B.Rubio Transport

  Sept 2014 - now

  Chief Operating Officer

  • Lead reorganization, trouble shooting, information distribution and customer increase for 2015-2016 by 55% • Rehabilitated 2014-2015 monthly collection from 70% to 95% reducing outstanding receivables and settling payables• Instituted collection and payment procedures that abridged collection pilferage e and disbursements versus 2014 procedures• Removed and hired competitive personnel with qualities aligned with management objectives• Implemented travel logs, mileage track, gasoline PO, collection reports and controls that made data analysis available • Revised budget allocations and attention focused on key customer concerns namely maintenance, performance and communication• Revamped marketing through execution of unique initiatives thru Social Media, field, guerilla marketing and brand conceptualization Show less

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  Gensyn Foods Manufacturing

  Sept 2017 - now

  Founder

  Passionate about innovating healthy snacks focused on low sugar value and dangerous additives found in most common food today.It was established out of the need to have our snacks and desserts available for everyone with varying fitness goals.

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  Gensyn Trading & Construction Co.

  Oct 2017 - now

  Operations Manager

  Build and sell house family business