Bernd Pfeiffer

Experience

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  TX Sports

  Sept 2007 - Jul 2008

  Internship & Working Student
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  Kantar Added Value DE

  Aug 2008 - Aug 2009

  Working Student

  Primary Market research

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  Blackriver GmbH

  Sept 2011 - Mar 2012

  Internship
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  Autec AG

  Nov 2015 - Jan 2016

  Marketing Assistant

  Here I learned to value normal employers.

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  Consumer Monitor Expert GmbH

  Apr 2016 - Dec 2018

  Campaign & Sales Manager
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  LEONHARD KURZ Stiftung & Co.KG

  Jan 2019 - now

  CRM Marketing Manager

  𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:• Responsible within the company group for CRM marketing activities and segmentations from the customer database for various company divisions.• Update database with bounce reports from newsletters to spot outdated datasets.• Coordinator Digital Fair Report (App). Creation of trade shows, parameters, special interests and industries in CRM and Fair Report backoffice systems. Training of booth staff to use the fair report app on iOS devices.𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:• Coordination, design and distribution of newsletters, also for subsidiary companies. Designing and sending with the newsletter tool Inxmail to segmented customers from SAP CRM.𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:• Planning, coordination and copywriting of postings for all company divisions. Strong focus on LinkedIn as a B2B platform. Constantly increased reach in social media. Now over 10,000 followers on the LinkedIn page.• LinkedIn Campaigns: As a B2B company, I focused LinkedIn campaigns very early on and pushed them within the company. Thanks to very good segmentation options, even pointy target groups can be reached perfectly and scattering losses can be minimized.𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴:• In order to keep my colleagues up-to-date in the digital field, I offer trainings in online marketing, social media and LinkedIn to show them the digital world and how they can use it for their own working lives.Furthermore, I am the contact person for everything digital and especially online marketing. Through this I am involved in many other projects, such as website relaunch, which I helped to initiate. Show less