Bernd Pfeiffer

Bernd Pfeiffer

Internship & Working Student

Followers of Bernd Pfeiffer494 followers
location of Bernd PfeifferNuremberg, Bavaria, Germany

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  • Timeline

  • About me

    ๐šƒ๐š›๐šŠ๐š—๐šœ๐š๐š˜๐š›๐š–๐š’๐š—๐š ๐š๐šž๐š•๐š• ๐š๐šŠ๐š๐šŠ ๐š’๐š—๐š๐š˜ ๐šŽ๐šก๐šŒ๐š’๐š๐š’๐š—๐š ๐š๐š’๐š๐š’๐š๐šŠ๐š• ๐š™๐š›๐š˜๐š“๐šŽ๐šŒ๐š๐šœ. CRM // Email Marketing // Social Media Marketing

  • Education

    • Fachhochschule Coburg

      2013 - 2015
      Master of Arts - MA Business Administration

      Marketing | Sales | Controlling

    • Hochschule Hof, University of Applied Sciences

      2009 - 2013
      Bachelor of Arts - BA Business Administration

      Marketing | Entrepreneurship and Corporate Succession

  • Experience

    • TX Sports

      Sept 2007 - Jul 2008
      Internship & Working Student
    • Kantar Added Value DE

      Aug 2008 - Aug 2009
      Working Student

      Primary Market research

    • Blackriver GmbH

      Sept 2011 - Mar 2012
      Internship
    • Autec AG

      Nov 2015 - Jan 2016
      Marketing Assistant

      Here I learned to value normal employers.

    • Consumer Monitor Expert GmbH

      Apr 2016 - Dec 2018
      Campaign & Sales Manager
    • LEONHARD KURZ Stiftung & Co.KG

      Jan 2019 - now
      CRM Marketing Manager

      ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜:โ€ข Responsible within the company group for CRM marketing activities and segmentations from the customer database for various company divisions.โ€ข Update database with bounce reports from newsletters to spot outdated datasets.โ€ข Coordinator Digital Fair Report (App). Creation of trade shows, parameters, special interests and industries in CRM and Fair Report backoffice systems. Training of booth staff to use the fair report app on iOS devices.๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด:โ€ข Coordination, design and distribution of newsletters, also for subsidiary companies. Designing and sending with the newsletter tool Inxmail to segmented customers from SAP CRM.๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜:โ€ข Planning, coordination and copywriting of postings for all company divisions. Strong focus on LinkedIn as a B2B platform. Constantly increased reach in social media. Now over 10,000 followers on the LinkedIn page.โ€ข LinkedIn Campaigns: As a B2B company, I focused LinkedIn campaigns very early on and pushed them within the company. Thanks to very good segmentation options, even pointy target groups can be reached perfectly and scattering losses can be minimized.๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด:โ€ข In order to keep my colleagues up-to-date in the digital field, I offer trainings in online marketing, social media and LinkedIn to show them the digital world and how they can use it for their own working lives.Furthermore, I am the contact person for everything digital and especially online marketing. Through this I am involved in many other projects, such as website relaunch, which I helped to initiate. Show less

  • Licenses & Certifications

    • Learn JavaScript Course

      Codecademy
      Feb 2024
      View certificate certificate
    • E-Mail-Marketing-Zertifizierung

      HubSpot Academy
      May 2024
      View certificate certificate
    • Google Analytics 4 โ€“ was Sie รผber die ( R ) Evolution der Web-Analyse wissen mรผssen

      EMBIS - Academy for Online Marketing
      Dec 2021
    • Learn CSS Course

      Codecademy
      May 2024
      View certificate certificate
    • Learn How to Use AI for Marketing Course

      Codecademy
      May 2024
      View certificate certificate
    • Learn HTML Course

      Codecademy
      May 2024
      View certificate certificate
    • B2B Praxiswissen kompakt: Online Marketing & Digitaler Vertrieb

      VDI Wรผrttembergischer Ingenieurverein / VDI Fortbildungszentrum
      Dec 2019
    • Google Analytics โ€“ Website-Erfolge richtig messen

      EMBIS - Academy for Online Marketing
      Sept 2021