William Conlon

Experience

• 

  The Catholic University of America

  May 2010 - May 2013

  Computer Maintenance

  Answered student questions at the information desk Maintained and updated rented laptops and projectors Addressed technology related issues in the computer labs and in classrooms across campus

• 

  United States Senate

  Jan 2012 - May 2012

  Intern

  Researched constituent issues and their solutionsScheduled staff meetings and agendas and answered phone calls, voice messages, and emails from constituentsAttended meetings and conferences on Agriculture, Energy, and Environment

• 

  British Parliament

  May 2012 - Jul 2012

  Intern

  Organized office files and suppliesScheduled events and meetings for Mr. Amess to attendDrafted press releases Researched and followed through with constituent issues

• 

  Envision

  May 2013 - Aug 2014

  On-site Coordinator and Office Manager

  Managed relations and logistics between Envision, EMI and the conference staffCoordinated communications between the Operations Team and the Educations TeamPrepared and verified the departure manifest for over 250 scholars a weekAnswered parent and scholar questions and concernsLogged parent and scholar interactions

• 

  World First

  Sept 2013 - May 2014

  Data Analyst and Leads Intern

  Researched and qualified potential leads for World First to confirm that they made payments in foreign currenciesAnalyzed data and trends to improve service to private and corporate clientsCompleted forms to allow World First to transact in individual statesScheduled and assisted interviews to help expand the company

• 

  The Catholic University of America

  Aug 2014 - Aug 2015

  Admissions Counselor

  Promoted the university to prospective families on campusRecruited students in Massachusetts, Maine, New Hampshire, Rhode Island, Vermont to apply for admission to The Catholic University of America- Increased deposited students by 16% from prior yearRead applications from high school seniors and international students to evaluate their qualifications for admission to the UniversitySupervised and trained 50 student workers for the Cardinal Ambassador tour guide programPlanned monthly meetings and other activities each semesterFacilitated prospective and admitted student events to demonstrate the University experience Show less

• 

  Loyola University Maryland

  Sept 2015 - Oct 2016

  Admissions Counselor

  Responsible for promoting the university to prospective families on campusRecruiting students in Pennsylvania, New Jersey, Delaware, and Maryland to apply for admission to Loyola University Maryland - Increased deposited students by 19% from prior yearReading applications from high school seniors and evaluating their qualifications for admission to the UniversityManaging official Admissions Office social media accounts - Facebook, Twitter, Instagram, Class of 2020 Student & Parent PagesImplementing admitted student events to promote the UniversityOrganized and executed the Admitted Student Multicultural Overnight Show less

• 

  The Catholic University of America

  Oct 2016 - now

  Created digital, video, and print yield campaigns for individual schools to drive enrollment growth, resulting in an average of 17% growth across programs.Drafted school-specific application generation content for 12 programs at the university to increase created and submitted applications.Supervised a team of two staff members in the business school dedicated to marketing and recruiting initiatives.Collaborated with University Marketing on digital, video, and brand projects, and presented enrollment-related information to deans and schools’ boards of trustees. Show less Managing marketing efforts, including website and social media for the Busch School of Business - increased website traffic by 19% and grew social media presence (LinkedIn - 266%, Instagram - 39%, Twitter - 9%, and Facebook - 5%)Developing comprehensive yield process, including digital, email, print, video, and events, to enroll admitted students for the Busch School of Business - increased enrollment by 15% (2021) and 18% (2022)Consulting with other schools at the university to implement efforts to increase their enrollment and website presence, including the School of Arts & Sciences, School of Architecture, and Office of Graduate Admission Show less Recruiting the MSB class with a target of 40 students - Doubled the size of the class from 20 to 41Coordinating digital marketing efforts and website managementPlanning operations and events for the program including Open Houses, the New York City trip, and local company visitsPromoting the program to prospective studentsBuilding relationships with students and professors to help the program growCultivating relationships with partner schools to build trusted advocates for the programManaging website content and social media accounts to enhance awareness of the programTeam Lead for FOCUS Conference partnershipManaging website for the Busch School of Business Show less

  • Director of Marketing

    Feb 2024 - now

  • Managing Director, School Marketing and Outreach

    Feb 2023 - Feb 2024

  • Director of Marketing at the Busch School of Business

    Jun 2020 - Feb 2023

  • Associate Director, Master of Science in Business Program

    Feb 2020 - Feb 2023

  • Assistant Director, MSB Program

    Sept 2018 - Feb 2020

  • Graduate Recruiter for the MSBA Program

    Oct 2016 - Sept 2018