Shannon Wallace, CDP, CDC

Experience

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  Shannon Wallace Designs

  Jan 1990 - now

  Designer/CEO

  Handbag and jewelry designer. All pieces are one-of-a-kind, original designs fit for the bold and courageous.

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  12 News (KPNX-TV, NBC)

  Jan 1990 - Oct 1994

  Intern - Special Projects Unit/News

  Research, interview, write scripts, and coordinate event logistics for annual KPNX “Town Hall” televised forums. Field produce and edit for long-form documentary projects. Research, write, field produce and edit hard news and feature stories for newscasts.

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  Shannon Wallace Sings

  Jan 1991 - now

  CEO/Vocalist/Performer

  Professional jazz vocalist working Arizona, national, and international jazz circuit performing at concert venues, music festivals, corporate functions, charity benefits, private parties, and nightclubs. Fronted 20-piece Big Band Orchestra for 11 years as lead female vocalist. Vocal credits also include studio musician, local and national radio and television commercial jingles, theater productions, and National Anthem performances for professional sports teams and organizations.

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  Arizona State Legislature – Transportation Committee – House of Representatives

  Dec 1993 - May 1994

  Assistant Analyst (Intern)

  Serve as staff mediator for the House Transportation Committee for Legislators and their constituents for the 1994 Legislative Session. Research and present legislation and proposed amendments to State Representatives and Senators. Testify in Committee and caucus meetings. Draft House bill amendments, anticipate potential problems with working legislation, and interface with Lobbyists from various government agencies and the private sector.

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  City of Phoenix

  Jan 1994 - Jan 1996

  Videographer

  Video photographer for weekly news and public interest stories, and local programming.

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  KTVW-TV 33 – UNIVISION

  Sept 1994 - Oct 1996

  Production Assistant

  Produce and edit station Spanish-language image promotional videos and commercials. Develop/create station image marketing promotions. Consult with government agencies and the business community to create on-air commercial products and public service announcements. Serve as writer, producer, photographer, editor, and graphic designer for station promotional videos, commercials, news packages, and weekend entertainment show.

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  XHUS-TV 8

  Feb 1995 - Apr 1995

  Bilingual TV & Print Reporter

  Serve as student ambassador to the U.S. Consulate. Broadcast and print writer/producer/reporter for XHUS-TV and monthly publication La Gaceta. English/Spanish translator for University-contracted professionals and University literature. Represent President of the University translating meetings, international conference calls, e-mails, and English-written documents for international clients. Make presentations to Spanish-speaking students. Voiceover (narrate) news stories in Spanish for television broadcasts. Show less

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  Shannon Wallace Marketing, LLC

  Oct 1995 - now

  On-Camera, Print, Voiceover and Vocal Talent

  On-camera and voiceover talent for TV commercials, documentaries, industrial videos, Internet videos, public service announcements, podcasts, and telephone systems. On-Camera Clients Include: - Angels PR - Arizona Multihousing Association - Avnet - AZ Department of Health Services - Best Western International - Chas Roberts Air Conditioning - City of Scottsdale, AZ - E.W. Scripps Howard - J.P. King Auctions - Morley Video Productions - Neo-Fight.TV - PetSmart - PrimeImage Media/VisitMyLuxuryHome.com - True Cloud Computing - University of Sonora, Hermosillo, Sonora, MXVoiceover/Vocal Clients Include: - Anthem Community Council - City of Phoenix, AZ - City of Scottsdale, AZ - DreamBrands/Carageenan - Earnhardt Dodge - E.W. Scripps Howard - Midland Memorial Hospitals (TX) - McDowell Sonoran Conservancy - Miss Arizona Pageant - Musical Instrument Museum - NHI Billing Services - Pearson Education - PHXSound Labs - PrimeImage Media - Purple Ribbon Council - Star Worldwide Networks - StoryChimes.com/Siena Entertainment - "The Record Industry with Otto D" - University of Sonora, Hermosillo, Sonora, MX - Univision Show less

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  KPHO - A Meredith Corporation

  Oct 1996 - Sept 1998

  Writer/Producer

  Work with staff to create marketing/promotional strategies to encourage higher ratings. Create, write, produce, and edit station-sponsored event promotions and client-sponsored promotional videos. Manage clients’ commercial advertising projects to generate revenue/business. Market station’s product on-air and in-public. Promote station’s community outreach programs. Interact with current and potential viewers for overall proactive promotion of the station’s image (news, local programming, local, and network promotions, and sales projects). Produce in-studio and remote commercial and station image promotional videos. Show less

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  KNXV-TV, ABC 15

  Sept 1998 - Sept 2001

  Promotion Producer

  Develop and manage station brand, strategic marketing, and communications activities for clients and internal sales and promotions teams. Drive integrated marketing processes through the development of long-term internal and external strategic marketing and brand positioning plans that positively impact television audience/targeted demographics. Create, write, produce, and edit station image campaigns, sponsored event promotions, client-sponsored promos, radio promotions, and daily news topicals. Create image and marketing strategies for station image campaigns to increase station ratings/viewership. Develop, coordinate, implement, and manage proactive communications/strategic recommendations, projects, and plans. Manage clients’ commercial advertising projects to generate revenue/business. Coordinate station-sponsored events, delegate staff responsibilities, and oversee event management. Market station’s on-air product and promote station-sponsored events. Write press releases, employee communications, and other related external and internal publications. Interact with current and potential viewers for overall proactive station promotion. Show less

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  Shannon Wallace Marketing

  Oct 2001 - now

  Work with clients to develop, leverage, and implement a portfolio/strategic plan consisting of marketing, PR, development, sales, and community initiative tools, services, processes, procedures, and policies. Facilitate and participate in determining marketing and PR strategies with development, sales, product, service and leadership teams, as well as committees and Boards, to evaluate existing practice(s) and opportunities for (re)positioning, increasing revenue, and standardization. Review, develop, and manage brand positioning to ensure impact, awareness, and consistency. Explore community collaboration and joint marketing opportunities for public interest/philanthropic programs. Organize and manage awareness initiatives/events and technical needs for live television appearances, grand openings, special events, concerts, social media campaigns, etc. Create content for white papers, Web/SEO, press releases, speeches, scripts, announcements. Initiate and propose positive push-pull activities with staff/team. Serve as spokesperson for clients in interviews, videos, and live/on-air TV appearances. Work also includes English/Spanish voiceovers and on-camera presentations.Clients: - Anthem Community Council - Arizona Weddings Magazine - Chaton Recording Studio - Dee Dee Wood, EMMY Award-winning Choreographer - Dennis James Classic - Dollarhide Financial Group - FCE Fitness - Gloria Reuben, Actress/Singer - Jay Cutler Desert Classic - Jazz at Lincoln Center - Jazz Congress - JazzForward Coalition - JazzWeek - Koelsch Communities - Manchester Craftsman's Guild (MCG) - Marty Ashby, GRAMMY Award-winning Jazz Guitarist/Producer - McDowell Sonoran Conservancy - Musical Instrument Museum (MIM) - NHI Billing Services - Omnificent Systems - Scottsdale Community College - Scottsdale Leadership, Inc. - Siena Entertainment - The Nash - “The Otto D Show” - Posi-Tone Records - PrimeImage Media - Walt Weiskopf - Tenor Saxophonist for Steely Dan Band Show less Shannon Wallace has been a professional jazz vocalist, marketing practitioner and public speaker for more than 20 years. Over those years, she has acquired a vast working knowledge of how to successfully incorporate/synergize these professions in order to create a successful and ever-developing career. Using her own methodology and creative techniques, Shannon shares her knowledge by teaching leadership skills on an international platform, presenting at national and international conferences, professional industry convenings, and working with students at the high school and collegiate levels, as well as with all ages who might benefit from her experiences. Show less

  • Principal & Managing Member

    Jan 2008 - now

  • Motivational & Public Speaker/Moderator/Facilitator

    Oct 2001 - now
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  City of Scottsdale

  Oct 2001 - Nov 2007

  Public Information Officer

  Serve as city spokesperson on customer/community issues. Develop and implement projects that focus on community development and relations, and establish a network of community members to keep abreast of potential issues affecting the organization to enhance the City’s standing amongst its citizenry, the community, and in neighboring municipalities. Establish and maintain effective working relationships with elected officials, government and business leaders, key customers, and community groups; and provide them with appropriate community development and community relations information. Develop and participate in the development of integrated community and governmental strategies in concert with other internal departments to build key community relationships. Develop and conduct public meetings to inform and educate residents about City programs and services. Develop and implement community-contact programs designed to inform community groups and promote interactive communication. Assess communication needs, identify target audiences, research topics, determine strategies, positioning and messages, select media mix, and develop action plans. Serve as the City's spokesperson in interactions with community organizations, other government entities, chambers of commerce, leadership groups, business and neighborhood coalitions, and educational institutions. Establish and maintain contacts and relationships with local media. Coordinate with community leaders to develop and implement public relations strategies to help increase the positive branding of the City’s programs and services. Work with internal customers to manage local advertising efforts by assessing needs, identifying audiences, and determining messaging. Write internal and external speeches, articles, press releases, collateral material, advertising and marketing campaigns, event and television scripts, and employee communications. Show less

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  Scottsdale Leadership

  Jun 2007 - May 2010

  Board of Directors

  Responsible for the leadership of the Alumni Events Committee, working with the committee to plan a series of educational and social events for current Scottsdale Leadership members and alumni. Previously chaired and vice-chaired the Marketing committee to create media publicity for the organization and retool collateral materials and communication/outreach outlets.

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  Arizona Multihousing Association

  Nov 2007 - Aug 2008

  Director of Government & Community Relations (Contract Consultant)

  Responsible for the executive leadership, direction, and management of AMA’s government and community relations programs. Work directly with the President and CEO, governing Board, association contract lobbyists, and industry representatives; elected officials, State, county, and municipal government agencies; and organizations and other associations. Serve as a principal media contact and spokesperson for the AMA. Serve as staff liaison and provide support to the Government Affairs, Community Relations, AMAPAC (political action committee) and Ethics committees. Responsible for developing, implementing, and maintaining a community relations program with the goals of improving the image of the rental housing industry through internal, online, and e-mail marketing initiatives, collateral materials, and various public presentations and speeches. Develop and manage proactive targeted advocacy, media, public relations, and internal and external communication strategies, tactics, and messages. Show less

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  Musical Instrument Museum

  Feb 2010 - May 2010

  Marketing Manager (Contract Consultant)

  Oversee the integration of the multitude of marketing-related initiatives across the museum, music theater, guest services, museum retail store, and restaurant. Proactively work to identify and manage marketing projects/needs to further contribute to MIM’s successful public grand opening on April 24th, 2010. Develop and implement proactive strategies to support and promote MIM’s objectives, employing all forms of media: print, broadcast, collateral, web, social, and direct. Serve as the point of contact with museum’s national Public Relations firm to successfully launch the museum. Work with educational institutions, tourism officials, convention and visitors’ bureaus, chambers of commerce, conference planners, hotel associations, and other partners who help drive attendance to MIM. Oversee and implement MIM’s local media, public relations, and advertising efforts. Manage MIM’s brand and grow its recognition. Utilize research to understand the State, regional, national, and international markets. Identify external competition and trends. Assist to broker mutually beneficial community partnerships, and corporate and media sponsorships. Provide oversight of MIM’s Web site and content generation for PR and Web publicity. Ensure outstanding guest satisfaction through ongoing monitoring of MIM’s Guest Service operations. Work with database-driven information to plan and administer MIM’s marketing operations budget to achieve maximum results. Show less

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  Anthem Community Council

  Jul 2012 - Feb 2014

  Interim Director of Communications & Public Affairs (Contract Consultant)

  Responsible for the executive leadership, direction, and management of the ACC’s marketing, communication, and public affairs programs. Broad functional responsibilities include brand development and management, strategic issues management, crisis communications, legislative affairs, economic development, public relations, media relations, internal and external communications, web-based communications, social media, marketing and promotion, graphic design, and print services. Provide leadership in the planning, direction, and execution of effective marketing and advocacy campaigns and programs to cultivate positive and productive relationships with government, elected officials, businesses, organizations, residents, and visitors. Strategize, define, and accomplish strategic communications goals and objectives in support of marketing and issue advocacy initiatives. Serve as primary spokesperson and point of contact with the public and media. Serve as management liaison to various stakeholder groups and committees. Oversee and coordinate proactive communication strategies to address complex issues that impact the ACC and/or the community, including writing and communicating position statements on legislative and public policy matters. Provide support to the ACC in producing and managing information to further the ACC’s Economic Development Strategic Plan; and in implementing related plans and programs. Serve as a sounding board and advisor to the organization on communication and public affairs issues and strategies. Write, review, and edit quality presentations, publications, and printed and promotional materials in support of ACC departments and programs. Prepare, manage, and evaluate department and program budgets and resources. Conduct research and write select policies for ACC properties. Show less

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  Musical Memory Care

  Oct 2015 - now

  CEO/Founder

  "Rediscovering Vitality Through Music” - As a professional musician specializing in interactive music workshops for active adults and those of all ages living with all stages of dementia and cognitive impairment along with their care partners, Shannon Wallace, CDP, CDC* provides the Musical Memory Care™ workshop (MMC) program in-person and virtually (live streaming and on-demand videos) that offers participants with consistency, love, empathy, respect, and sincerity through music – the ingredients paramount for positive outcomes.By interactively incorporating music with movement, words, mathematics, geography, history, sound, rhythm, color, and humor, Shannon's workshops aim to engage and stimulate participation within each participant through full-body movement exercises; memory and hand-eye coordination games; problem-solving games; humor and interactive and reflective conversation, all set to music and/or rhythm, with the goal of facilitating and evoking the endless possibilities of emotional, mental, verbal, and physical responses.The virtual live streaming user-experience includes an interactive chat component; while the growing library of pre-recorded videos also cover topics, ideas and concepts relevant to health, family, life, mindfulness and overall well-being. As a result, those taking part in these workshops are able to rediscover their individual vitality that lies within, positively re-evaluate their relationship to the world in which they are an integral part, and sense that the world still understands that they are more than just alive inside.*Shannon is a Certified Dementia Practitioner (CDP), Credential ID #244020, through the National Council of Certified Dementia Practitioners (NCCDP) and is Dementia Care Certified (CDC), Credential ID #21-V1-121, through Dementia Care Education. Show less