Praphull Singh

Experience

• 

  Infosys Limited

  Sept 2010 - Jan 2012

  System Engineer
• 

  Infosys

  Jan 2012 - Feb 2014

  Senior System Engineer

  • Ownership of an entire module of an SAP solution for a fortune 500 company.• Coordination with client and functional team to gather the requirements for the development.• Recommend improvements and enhancements in the existing system to the client• Led a team of eight people to successfully deliver the code to the client within the deadline• Complete redesign and customized the existing SAP CRM solution to reduce no of click by 75% and increased system efficiency by 200%• Successfully integrated mass upload features in SAP CRM• Worked on various marketing attributes such as External List Management, campaign management and alert management.• Managed effective communication channel between stakeholders, offshore and onsite teams. Keeping work within agreed upon constraints (time, scope and cost), issue resolution and managing expectations at all front.• Was involved in various stages of project lifecycle Requirement gathering, Implementation, Maintenance and Support. Worked on CRM Implementation and Support projects Show less

• 

  Vodafone Shared Services India

  Mar 2014 - Mar 2017

  • Complete solution ownership of SAP CRM Interaction Centre solution (EIC/FIC/VIC) used by over 100,000 users.• Working directly with business customers and driving the design thinking sessions with business and SI Partner for new requirements.• Solution review and approval for the delivery done by the system integrator.• Optimizing the existing solution by code re-usability and improving the system performance to improve end to end process time.• Responsible for improving the usability and the end user experience for the interaction center.• Responsible for IT delivery of all the demands in CRM area for both Finance and HR.• Delivered over 8 demands 4 roll outs including more than 2500MD effort.• Managing the SI partner like Accenture, Infosys, HCL Technologies and IBM to deliver the demands on time and managing the UAT and go-live and post go-live support.• Assisted in data scrambling of CRM data.• Responsible for validating the BAU support solutions for any incidents.• Driving the innovation in CRM by introduction of new enhancement packs and new technology HTML 5, SAP-UI5, HANA, EHP3.• Responsible for the SAP development of mobile solution for the CRM applications in Neptune.• Creating custom ABAP reports for business requirements. Show less

  • Assistant Manager

    Jul 2015 - Mar 2017

  • Senior Executive

    Mar 2014 - Jun 2015
• 

  InstaRefr.com

  May 2016 - Jan 2019

  Co Founder

  • Developed a peer to peer job referral platform (B2C) from conceptualization to the end product• Performed data analysis, user interactions to uncover valuable insights, improved the referral conversion by 300%• Build reward system application focusing on user engagement and increased user retention by 15%.• Build invite system application focusing on user expansion and increased the user acquisition rate by 40 % in 2 months• Analyzing the user behavior/ set up and measure KPIs to improve UX, increased average time spent by 35 %• Planned and executed marketing campaigns across various channels to increase the eyeballs by 5x in 3 months• Managed product development cycle from requirements specifications to final testing and release of the product• Worked on SEO for improving the rank of InstaRefr.com, reached top 5 pages in Google search for certain keywords Show less

• 

  SMEDigitals

  Jan 2019 - Feb 2021

  Product @ SMEdigitals.com

  • Analyze the SME sectors in India, key industry benchmarks, emerging trends and deliver business insights• Conduct market research /personal interviews to evaluate the adoption of internet in the SMEs in India• Create wireframes, user personas for design team to help them understand the target segment• Developed detailed product requirements for customer management, delivery management, case management and vendor management• Prepare a strategic roadmap for long-term product starting from MVP to multi-phase enhancements• Prepare a product strategy and marketing plan to target the right customer segment in the country.• Act as Business Relationship Manager for the Product, working with various entities.• Create concise, compelling content and business case to present and sell concepts to SME• Work closely with business and technology teams in developing a cohesive digital strategy that delivers the best products for our customers Show less

• 

  Datamatics

  Apr 2021 - Dec 2022

  Manager - Products
• 

  PepsiCo

  Dec 2022 - now

  Executive Manager - POD Lead