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Gaojian(Will) LIN

Gaojian(Will) LIN

Co-Founder

location of Gaojian(Will) LINDongcheng District, Beijing, China

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  • Timeline

  • About me

    Entrepreneur in culture & tourism

  • Education

    • Zhejiang University

      2010 - 2014
      Bachelor of Business Administration (BBA) Entrepreneurship/Entrepreneurial Studies Honor Degree

      Innovation Management & New Product DevelopmentInternet & Business ModelManagement of Intellectual PropertyEntrepreneurial ManagementEntrepreneurial Financing

    • MIT Sloan School of Management

      2013 - 2013
      Global Founder Skills Accelerrator Entrepreneurship/Entrepreneurial Studies

      Exchange Student

    • Zhejiang University

      2010 - 2014
      Bachelor of Engineering (B.E.) Energy Engineering

      Fluid MechanicsHeat TransferHVACBio-CryogenicsApplied Automatics

  • Experience

    • Darfoo Technology

      Jun 2013 - Dec 2013
      Co-Founder

    • McKinsey & Company

      Aug 2013 - Feb 2014
      PTA Intern

    • Strategy&, part of the PwC network

      Aug 2014 - Dec 2016
      Associate

      Generalist management consultant in Strategy& (formerly Booz & Company) Financial Services - Global financial service group: China financial service market assessment (asset management, wealth management and capital market) - Global leading life insurance company: China telesales optimization and growth strategy - European wealth management company: China wealth management market study and entry strategy - Global leading auto leasing company: China auto leasing market study and entry strategy - Leading PE: China financial leasing market studyTMT - International culture investment & development company: culture & tourism O2O product design - Global leading media group: digitalization strategy for print media - Leading payment company in China: digital strategy and mobile payment product design - Leading PE: China payment market study and due diligence on a digital payment companyConsumer & Retail - Global leading toy brand, China distribution strategy - Global leading food additive manufacturer: due diligence on a food flavor manufacturer - Leading packaged food distributor in China: new business launch (imported food distribution, food service, chain convenience store)Government & Public Sector - Government of a Western African country: fishery industry development planning Show less

    • McKinsey & Company

      Feb 2017 - Mar 2018
      Business Analyst

      Business Analyst in Digital McKinsey. Focuses on ‘Digital+' strategy for clients across industriesDigital+ Consumer: - Next generation digital gas station design for a world leading oil & gas company - E-commerce and 'New Retail' channel strategy for a world leading dairy company - New Retail whitebookDigital+ City Planning & Urban Development: - Nanjing Smart City Exhibition Center - Chengdu Tianfu Aerotropolis - Huizhou Tonghu Sci-Tech City Commercial Due Diligence - Healthcare AI company - E-commerce logistics carrier Show less

    • Treep

      Mar 2018 - now
      CEO

      follow us on wechat: treeptreep

  • Licenses & Certifications