Rach Jayne

Experience

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  Challenge Detroit

  Sept 2012 - Sept 2013

  Videographer

  • Responsible for the digital documentation of the inaugural year of Challenge Detroit.• Tasked with maintaining a strong web presence in photography and videography while supporting brand identity of a significant non profit.• Managed multiple projects while documenting the lifestyles of 30 individuals in the Challenge Detroit program.

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  Zoom Detroit Studios

  Aug 2013 - now

  CEO

  • Manages day-to-day operations of a video and graphic design studio in Detroit and Chicago.• Collaborates with clients in order to provide a robust project vision from concept to commission.• Works across various industries in B2B and B2C environments to provide visual marketing materials to business of all sizes.

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  Abt Electronics

  Jul 2014 - Aug 2016

  Post Production Specialist

  • Created and managed various animated and live action videos for Abt.com and Abt Youtube Channel.• Contributed to YouTube subscriber growth from 30k to 50k in less than two years.• Brainstormed and created content for television advertisements and special promotions.

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  Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

  Aug 2016 - Apr 2021

  • Created brand journalism content for Blue Cross Blue Shield newsrooms in support of Enterprise Public Relations.• Developed visual concepts in design, videography, and motion graphics to tell member stories, as well as customer testimonials.• Managed studio operations including gear procurement, studio maintenance, data storage, computing solutions and more.• Created brand journalism content for Blue Cross Blue Shield newsrooms in support of Enterprise Public Relations. • Developed visual concepts in design, videography, and motion graphics to tell member stories, as well as customer testimonials. • Managed studio operations including gear procurement, studio maintenance, data storage, computing solutions and more. Show less

  • Sr. Multimedia Dev Consultant

    Apr 2019 - Apr 2021

  • Multimedia Developer III

    Aug 2016 - Mar 2019
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  Google

  Apr 2021 - now

  As Operations Lead for Google Ads Content Strategy, I lead the global multimedia operation within Google Ads Scaled Support.• Oversees daily production of multimedia assets for Google Scaled Support channels across 45 languages.• Oversees daily work management for 15+ designers. Other resourcing responsibilities include vendor contracting/management, agency meetings, SOW creation, annual budget planning and equipment procurement.• Pitches and refines long-term multimedia bets within Scaled Support. This involves garnering executive leadership support around new ideas in the multimedia space, and working to make them a reality. Show less As Multimedia Content Project Lead for Google Ads, my role was focused on enhancing and expanding the reach of Multimedia production throughout 6 Google Ads Help Centers.• Oversaw the daily production of multimedia assets to enhance thousands of educational Google Ads Help Center articles across 45 languages.• Focused on scaling process efficiencies to increase the reach of multimedia, and facilitate higher production volumes from two multimedia teams. (Graphics / Video)• Partnered closely with Content Strategists in order to drive creation of strategic multimedia assets that were used in experiments and A/B tests in high-traffic areas.• Oversaw daily work management for 3 video production vendors, 6 multimedia process staff and 1 external agency. Show less

  • Operation lead

    Feb 2022 - now

  • Project Lead

    Apr 2021 - Feb 2022
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  University Recruiting Partners

  Apr 2024 - now

  Recruiting Coordinator