Brian Pippert

Experience

• 

  Imperial Oil

  Apr 2010 - Oct 2017

  In this role, I was charged with improving value proposition and profitability of retail fuels business by developing and enhancing programs and offers using data analysis, market intelligence, and loyalty knowledge to maximize ROI. Reported to Loyalty Manager, Canada. ***Value Added***✔Executed loyalty discount program in partnership with Loblaw; managed promotional activities, site implementation, and audits at 300+ sites across 3 regions and with 10 branded wholesalers for Esso brand. ✔Managed day-to-day Esso Extra loyalty program execution, new offer development, retailer communications, campaign management, controls, budgeting, testing, and loyalty partner relationships.✔Developed tools and processes for program administration, and reduced workload by 0.5 full-time employee. ✔Traveled frequently between Calgary and Toronto to visit sites including marketing agency. Show less In this role, I successfully developed and executed marketing programs for the industrial line of business comprising 500 products using analysis of market data, observations, and trends to inform market strategies. I oversaw B2B promotions, advertising, web promotions, marketing collateral development, and customer-direct promotions. ***Value Added***✔Led transition of critical product line for sensitive customer segment during sector downturn; efforts resulted in retention of customer volume and positive customer reception.✔Created and rolled-out tools and resources to increase sales team effectiveness; provided sector insights, high-quality leads, and streamlined access to key sales materials.✔Orchestrated seminars for distributors and customers to share best practices; incentivized distributor sales teams to sell high-margin products, built stronger customer relationships, and positioned brand as thought leader. Show less Here I managed daily operational and tactical aspects of projects; set project expectations, provided scoping and analytical support, created and executed project work plans, identified and managing project risk, and led status meetings. I also led cross-functional project teams in implementing product changes; supervised, mentored, and trained 1 direct report. I also drove transition of 360+ SKUs and introduction of 40+ products in support of plant closure; executed project plan for smooth transition without supply disruption. Show less

  • Loyalty Advisor

    Dec 2016 - Oct 2017

  • Country Marketing Advisor / Brand Manager

    Aug 2015 - Dec 2016

  • Project Manager - Product Commericialization

    Jun 2012 - Jul 2015

  • Production Planner - Western Canada

    Jan 2011 - May 2012

  • Project Coordinator - Commerical Marketing

    Apr 2010 - Jan 2011
• 

  Sampler

  Mar 2019 - now

  • Senior Director of Operations

    Mar 2023 - now

  • Director Of Operations

    Jan 2021 - Mar 2023

  • Operations Manager

    Mar 2019 - Jan 2021