Christen Turney

Experience

• 

  Regent University

  May 2009 - Jan 2015

  -Designed eye-catching and targeted posters, images and brochures-Trained and managed a team of 10+ student video bloggers and 20+ student and faculty bloggers-Produced, directed and edited video promotions and series for prospective and current students-Collaborated to create a cross-platform social media strategy for all Regent University social media sites-Updated and monitored content and discussions on social media platforms-Developed and managed an e-mail communication plan for prospective students and parents Show less

  • Marketing and Communications Manager

    Jul 2012 - Jan 2015

  • Resident Assistant

    Aug 2010 - Aug 2012

  • Student Worker

    May 2009 - Jun 2012
• 

  Allocco Design and Crafts, LLC

  Apr 2015 - now

  Owner and Designer

  -Professional calligrapher and designer-Create commissioned heirloom artwork using pens, ink, genuine gold leaf, paint and other mediums-Teach calligraphy classes in person and online and present lectures about calligraphy to guilds and art organizations-Co-host of The Calligraphy Podcast-Collaborate with small business owners and local artists

• 

  Old Dominion University

  Sept 2018 - now

  -Led as the authority and steward of the university’s visual brand identity and brand guidelines, ensuring they are consistently applied and integrated into myriad use cases, applications, projects, and campaigns across the institution.-Directed campus-wide photoshoots to support marketing and advertising campaigns, website assets and print collateral.-Championed ODU brand standards through campus-wide trainings of 80+ staff and the implementation of Canva for Campus with 250+ staff users and 2,000+ student users.-Supervised a team of nine creative and marketing professionals, overseeing graphic design, photography, videography, and content strategy. -Developed a three-tiered university-wide brand architecture.-Approver for all campus marketing materials to ensure integrity of the brand, strong calls to action and consistent messaging. Show less -Strategized, implemented and led creative direction for paid integrated marketing campaigns with budgets up to $750K across digital and traditional media.-Cultivated relationships with the admissions office, supporting enrollment efforts through strategic recruiting, prospecting, and yield campaigns.-Supervised graphic design, marketing, photography, videography, and copywriting teams.-Produced five institutional spots and coordinated talent, schedules, and locations for media productions, including an episode of Amazon Prime's The College Tour featuring ODU.-Served on university-wide policy review committee, marketing and branding strategic planning subcommittee and compensation advisory group.-Built an integrated marketing and event coverage strategy for state-wide Monarch Nation Tour with nearly 1,300 attendees, accruing 289K+ social media impressions–includes paid digital display reputation building flight, photo and video event coverage, program video and graphics, event signage, webpage, photo galleries, video recap and fact sheets.-Led university-wide campus communicators training and network of 80+ staff. -Produced interview, brand and event coverage videos. -An expert on ODU's brand, key messages, positioning, creative voice and tone. -Placed ads in local print publications. -Collaborated with media buyers and video and photography professionals.-Served on Compensation Advisory Group to develop compensation plans that are market competitive, fair and equitable. Show less -Managed and executed paid marketing and advertising campaigns with budgets exceeding $500K.-Lead graphic designer on paid integrated marketing campaigns and high-level university initiatives.-Developed content and wrote copy for key marketing landing pages, admissions collateral and brand campaign ads.-Partnered with research experts to conduct market research and make data-informed decisions for marketing campaigns. -Oversee advertising calendar and create necessary assets and ads to submit to publications.-Coordinate campus-wide photoshoots in the fall and spring of each year.-Contribute to high-priority university initiatives such as State of the University, COVID-19 response communication, and museum openings.-Update webpage copy and images for the ODU website.-An extraordinary contributor level employee. Show less

  • Creative Director

    May 2024 - now

  • Director of Marketing & Branding

    Feb 2022 - Jun 2024

  • Interim Director of Marketing & Branding

    Jun 2021 - Feb 2022

  • Marketing and Advertising Coordinator

    Sept 2018 - Jun 2021