Michelle Traub, MA, RDN

Experience

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  West Haven VA Hospital

  Jan 1998 - Nov 1998

  Nutrition Clinic Administrator / Outpatient Dietitian

  ** Independently managed outpatient nutrition clinic. ** Provided nutrition counseling to patients and their families with a focus on managing diabetes, lowering cholesterol, losing weight and maintaining healthy eating patterns. ** Coordinated patient scheduling and follow-up.

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  Subway

  Jan 1998 - Jan 2000

  Corporate Dietitian

  ** As the restaurant chain’s first corporate dietitian, developed databases of nutrition information, wrote and distributed nutrition-related marketing materials, researched FDA regulations, and answered consumer phone calls, e-mails, and letters regarding nutrition information.** Presented nutrition seminars at national convention.** Nominated for “Employee of the Month” for teamwork with other departments.

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  Innovative Internet Marketing Solutions - IIMS

  Jan 2000 - Jan 2001

  Web Marketing Specialist

  ** Developed advanced web marketing program for web design firm. ** Managed web page submissions to all the major search engines and directories for over 100 clients.** Achieved top Google placement for numerous clients through SEO and PPC initiatives.

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  Yale-Griffin Prevention Research Center

  May 2002 - Jan 2004

  Nutritition Research Associate

  ** Conducted dietary analysis of nutrition study data and trained colleagues on nutrition software and data conversion techniques.

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  Charter Oak State College

  Oct 2005 - Dec 2006

  Senior Associate, Internet Marketing

  ** Managed web marketing activities and site analysis for online college, including site redesign and rewriting all web content utilizing SEO. ** Increased web visits by 14% and increased online course enrollment by 39%.** Assisted with brand development and print communications.

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  Thompson Brands / Adora Calcium

  Dec 2006 - Apr 2010

  Web Communications Manager / Nutrition Editor

  ** Independently managed all web content for three brand websites.** Initiated and designed e-commerce store and oversaw daily orders.** Researched, wrote, and produced monthly e-newsletter on women's health.** Answered all consumer and physician questions regarding calcium supplementation.** Assisted in nutrition supplement development and health research.** Organized and attended trades shows and health seminars.

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  WebHealthWriter.com

  Jan 2008 - now

  Health & Nutrition Writer / Nonprofit Communications / Web Content Manager

  Providing communication and marketing services on a consulting basis including:** Creating web content and blogs ** Managing and executing website launches and relaunches (redesigns)** Writing health and nutrition articles** Proofreading and copywriting marketing materials** Researching and writing grant proposals** Planning and analyzing communication strategies (SEO, social media, PR)Clients have included The Community Foundation for Greater New Haven, The Community Fund for Women and Girls, Universal Health Care Foundation of Connecticut, The American Legion Magazine, Women's Running, Saint Mary's Hospital, Vimax Media, and more. Show less

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  Regional Hospice and Home Care

  Mar 2016 - Jan 2017

  Marketing / New Media Coordinator

  Managed all communications activities for nonprofit hospice and home care provider increasing their exposure in Western Connecticut, Lower Fairfield and New Haven counties, as well as nationally. ** Conceived, researched and composed stories highlighting patients, volunteers, and staff.** Managed website and social media accounts through daily oversight and web traffic analysis.** Served as event photographer and producer of digital materials (images, advertisements, photo books, etc.)** Assisted with branding and advertising campaigns including copywriting, editing, and design.** Wrote and submitted press releases to local media outlets.This 32-hour role enabled the organization to minimize the use of outside consultants, increased website traffic by over 20%, and dramatically increased social media engagement (by 64% for Facebook, 20% for Twitter, and 26% for LinkedIn). Reported directly to the President. Show less

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  UConn Health

  Apr 2017 - Jun 2020

  **Promoted due to ability to increase website traffic and social media engagement for SNAP4CT.org, while also decreasing staffing needs.**In 3 years, dramatically increased followers/subscribers: Facebook (579%),Twitter (416%), Instagram (234%), YouTube (7064%). **In addition to previous tasks (Web & Marketing Associate Role), also planned, wrote, and designed monthly nutrition blogs and eNewsletters 4/18 - 5/20 **Assisted with grant writing and grant plan submission, writing sections pertaining to the SNAP4CT online platform and serving as final editor/proofreader for all documents and reports.**Managed marketing budget of $20-30,000.**Successfully increased social media followers, eNewsletter subscribers, and website pageviews year-to-year.**Created extensive training and policy documents for the branding, social media, analytics, web site management, recipe development, and email marketing functions of my role.**For CT DPH grant - Provided technical domain and hosting assistance, eNewsletter creation, website updates, and training on Weebly. Show less **Directed the communications initiatives of the Supplemental Nutrition Assistant Program Education (SNAP-Ed) for Husky Nutrition with a focus on helping SNAP (Food Stamps) recipients incorporate healthy nutrition and lifestyle choices. **Increased website sessions by over 600% in first year working 30 hours/week. **Initiated and oversaw complete rebranding of site and marketing materials in first 6 months of employment, including creation of a style guide and a variety of departmental policy documents.**Executed online marketing such as PPC, Google Ads, and Facebook Advertising campaigns.**Monitored Google Analytics traffic in order to shape strategy and maximize budget.**Answered web inquiries on nutrition, and assisted in creating nutrition and health training materials for consumers and community partners.**Designed and composed marketing and PR materials.**Presented website (www.SNAP4CT.org) to community groups and partner agencies.**Managed a small team in planning and fulfilling all website and social media updates (Facebook, Instagram, YouTube, Pinterest) and content creation. Show less

  • Planning Specialist (Communications) / Digital Marketing Manager

    Nov 2018 - Jun 2020

  • Web & Marketing Associate (Nutrition Communications)

    Apr 2017 - Nov 2018
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  HappyHealthyHer.com

  Jul 2021 - now

  Ever felt like you were a magnet for #narcissists? That was my experience too! In this comprehensive, virtual coaching course I will help you heal from the narcissistic abuse that has been keeping you stuck! https://happyhealthyher.com/free-from-narcissists-course/ ** Health coach, dietitian, and lifestyle blogger at www.HappyHealthyHer.com, a natural healing site empowering women to be their best in body, mind & spirit. ** Creator of custom birth charts as part of a unique Life Map Coaching program** Author of "33 Ways to Add More Joy to Your Life" and "Your Natural Healing Toolkit." Download for free at https://happyhealthyher.com/books/e-book/ Online Dating for Sensitive Women: A Proven System to Build Your Confidence, Protect Your Energy, and Attract Your Perfect PartnerLearn more and order a copy here: https://happyhealthyher.com/online-dating-for-sensitive-women-book/

  • Author of "Free From Narcissists: A 10-Step Program to Reclaim Your Joy"

    Dec 2023 - now

  • Well-Being Coach / Health Blogger / Author

    Jan 2012 - now

  • Author of "Online Dating for Sensitive Women"

    Jul 2021 - Jan 2024