Walid Darwish

Experience

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  Issam Kabbani & Partners co.

  Aug 2006 - Dec 2007

  Key Accounts Manager

  • Client servicing for leading clients in the construction field such as Saudi Binladen Group, Saudi Oger etc. • Preparation and presentation of Proposals and contracts.• Handling Projects and coordinating with clients on wood needs for these projects.• Acquiring approval from consultants for our products.• Implementation of contracts within strict time schedules.• Expanding customer base by acquiring new potential clients

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  BMTC

  Jan 2008 - May 2011

  Project Sales Manager

  In this role, I attained a project worth USD 5.3 Mn with a major contractor in Makkah. I also administered client servicing for leading clients in the construction field, such as the Saudi Bin Laden Group, Saudi Oger, Freyssinet, and others.

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  3M

  Jul 2011 - Nov 2015

  Sales supervisor - Western Region - Industrial Adhesives & Tapes Division

  As Sales Supervisor – Industrial Business Group, I introduced new items to new consumers and increased turnover by closing a USD 206K deal. I also0 facilitated the global expansion by recruiting 2 additional distributors and improving P&L.As a 3M Corporation – in Jeddah, Saudi Arabia, I exceeded the operating target by 10% as the highest sales achiever (2013). I also penetrated markets and generated new business, raising annual sales by 4%, exceeding the 2012 operating target.During my association, I created and monitored annual sales predictions for goal and minimum stock-level planning. I also branded 3M Corp in big building projects to find commercial prospects. Moreover, I introduced 3 new distributors and managed 5 existing ones, each targeting a construction segment. I also managed 2 direct reports and 10 distributor sales reps.In this role, I managed product demonstrations, competition comparison, and analysis and helped construction industry consultants rank and sell 3M Corp products. I also directed the distributors to visit end-users. Furthermore, I visited 5 end-users daily to satisfy and diversify customers. Show less

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  Tarkett

  Feb 2016 - Dec 2021

  As Commercial Business Manager, I set the company vision and strategy from launch to scale. I also developed and implemented scalable and efficient techniques for consistent outcomes and exponential growth.During my association, I promoted growth, profitability, and corporate value; led KSA and Bahrain Tarkett business well; wrote Bahrain’s KSA success story; transformed and empowered Tarkett's healthcare leadership in public and private entities.In this role, I ranked Tarkett's educational segment portfolio to penetrate (PPP). I also segmented Tarkett's Portfolio to serve all market segments based on international trends.Furthermore, I promoted the flooring solutions to key stakeholders through Tarkett event planning and marketing activities.My career highlights include the following: Achieved 98% of Bahrain's Budget in 2020. Diversified the product offering from 1 main product to 3 with an ongoing project pipeline. Established the care centres with government entities for Pandemic response, generated 200 K Euro of un-forecasted revenue Augmented the remote region revenue by 40%. Show less As Specifications & Country Manager, I played a significant role in conceptualizing and implementing a segmented Go-To-Market strategy to diversify customers by 20%. I also achieved Organic growth was 38% versus the 2018 budget.During my association, I catered to significant accounts and competitors to Tarkett, including KAUST, Suleiman Habib Hospitals, Saudi German Hospitals, Fakih Medical Clinics, Panda Hyper Markets, Al Mana Hospitals, and Al Salam Hospital. I also introduced Tandus (Powerbond), Desso (Airmaster), and LVT.In this role, I deployed distant area sales RTMs and increased coverage. I also transitioned the business module from public to private to balance revenue. Additionally, I managed mega project contracts of over 2.5 million euros.Furthermore, I found and exploited untapped sectors for massive growth. I also created and implemented flooring criteria vs a price-driven approach. Show less

  • Territory Commercial Manager KSA-Bahrain

    Apr 2019 - Dec 2021

  • Specification & Country Manager - KSA

    Feb 2016 - Mar 2019
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  Imad Ghazzawi Sons & Partners

  Dec 2021 - now

  General Manager - Middle East & Africa

  In my present capacity, I create a 3-year business strategy to help the company grow, develop, and stay financially healthy in the sector. I am responsible for leading the L'ami company in KSA, Bahrain, Egypt, and Lebanon to meet strategy and mission goals.In this role, I identify and tap the underutilized company opportunities to maximize sales and profits. I also discover new markets and industries with product potential, develop market-entry strategies, and establish a presence to increase business. During my association, I assess and resolve issues to ensure corporate growth and survival. I also manage business continuity with various worldwide vendors. Additionally, I expand company networks to find new clients and businesses.Furthermore, I mentor and lead 32 full-time staff in 4 countries.My career highlights include the following: Shifted to a cloud-based ERP system (Daftara). Facilitated debt settlement with reasonable payments internally and internationally through proper payment schedules. Transformed the company from cash negative to cash-positive by optimising payment scheduling. Reduced the operating expenses by approx. 25%. Diversified the revenue stream with exclusive rights of marketing & distribution to the Middle East by adding the supplier to the product mix. Augmented the profitability by approx. 15% Developed cash surplus of 1.2 million Saudi Riyals in first 10 months, diverted to Debt Payments. Strategically made entry to the new locations for expansion. Identified and leveraged the new supplier investment. Pioneered efforts in overhauling the Lebanon Branch and revamped the Bahrain branch. Show less