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José Kusunoki

José Kusunoki

Head of Web Design Department, Digital Media Division

Followers of José Kusunoki4000 followers
location of José KusunokiPeru

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  • Timeline

  • About me

    Chief Product Officer @ Data Factory | Master in Digital Business @ ESADE

  • Education

    • The Poynter Institute

      2008 - 2008
      Summer Fellowship for Young Journalists Journalism

    • Founderz

      2024 - 2024
      Master AI & Innovation Artificial Intelligence Master in Artificial Intelligence and Innovation (Online)

      Pursuing a Master in Artificial Intelligence and Innovation at Founderz. This online program covers everything from AI fundamentals and prompt engineering to creating custom GPTs and using generative AI for images, audio, and video. I'm also learning about AI-driven productivity tools, no-code chatbot development, and AI strategies for marketing and sales. The course emphasizes practical applications and responsible AI, preparing me to leverage these technologies in various fields.

    • Esade

      2023 - 2024
      Executive Master in Digital Business Digital Business

      Excited to announce that I'm starting my Executive Master in Digital Business at ESADE Business School! Over the next months, I'll be diving into topics like digital transformation, business development and strategy, innovation, social leadership, etc. I can't wait to learn from top industry professionals and fellow students, and apply my new knowledge.Excited to announce that I'm starting my Executive Master in Digital Business at ESADE Business School! Over the next months, I'll be diving… Show more Excited to announce that I'm starting my Executive Master in Digital Business at ESADE Business School! Over the next months, I'll be diving into topics like digital transformation, business development and strategy, innovation, social leadership, etc. I can't wait to learn from top industry professionals and fellow students, and apply my new knowledge.Excited to announce that I'm starting my Executive Master in Digital Business at ESADE Business School! Over the next months, I'll be diving into topics like digital transformation, business development and strategy, innovation, social leadership, etc. I can't wait to learn from top industry professionals and fellow students, and apply my new knowledge. Show less

    • NYU School of Professional Studies

      2015 - 2015
      Certificate in UX User Experience Design

      User Experience is nexus between user needs, business goals, and brand identity. The strategic creation of user experiences that are responsive to user needs is crucial to the long-term success of any enterprise. The certification covered User Experience methods and best design strategies through a structured process of inquiry, research, development, and ongoing review of site environments, app tools, and other types of virtual experiences and products.

    • Universidad de San Martín de Porres

      2003 - 2007
      Bachelor's degree Communication Sciences Major in Journalism, graduated 5th out of 500 students

      Activities and Societies: Student Council Scholarship recipient for nine consecutive semestersFounder: Digital Journalism Lab that introduced Digital Journalism as a formal course (2005).Student Speaker: International Communication Association 57th Meeting (San Francisco May, 2007)Student Grant Recipient: Society for News Design (Orlando, 2006 & Boston, 2007)

  • Experience

    • El Comercio

      Jan 2007 - Dec 2009
      Head of Web Design Department, Digital Media Division

      Award Recipient: The Inter-American Journalism Society Award for Best Multimedia Coverage (July, 2009)Worked with cross functional team members in conceptualizing the digital strategy for every media asset, achieving more than two million unique visitors/month for www.elcomercio.pe – the most visited news website in Peru.Introduced and coached social media to 100+ journalists.Integrated the front-end IT Department team and the Design Team by introducing grids, AB testing, and SVN, increasing team collaboration and productivity.Designed unique online user experiences based on different reader segmentation behaviors. Show less

    • ISIL Aprende Haciendo

      Mar 2008 - Jul 2010
      Professor, Design & Sports Journalism

      Taught two courses, Editorial Projects (Design) and Digital Journalism (Sports Journalism), introducing new technologies and platforms to 350+ students.

    • Universidad Peruana de Ciencias Aplicadas

      Jul 2009 - Jul 2010

      Led the redesign and information architecture of four websites, doubling the group’s visits and increasing Facebook likes from zero to 65,000 likes and from zero to 5,000 followers in the three months after websites launched.Conceptualized and developed the university’s blog network in collaborating with each business unit, resulting in more than 50,000 visits within the first month of launch. Introduced Digital Media subject matter to the university, which included the sharing of digital trends and communication models to 200+ undergraduates.

      • Head of Websites and Social Media Department

        Jan 2010 - Jul 2010

      • Professor of Digital Media, School of Communications

        Jul 2009 - Jul 2010

    • GRM Grupo El Mercurio

      Aug 2010 - Mar 2011
      Chief of Digital Products, Regional Media Division

      Created a centralized Digital newsroom in Santiago comprised of ten regional journalists, three developers and two designers, consolidating CMS management into one team instead of 15 individual teams.Created and implemented a new production model for 15 digital newsrooms in 15 cities.Launched 20 regional news websites grouped into a hyper local news network www.soychile.cl.

    • GRM Grupo El Mercurio

      May 2011 - Jul 2017

      Led and executed a multi-channel online strategy (web, social media, blog, mobile, etc.) resulting in a 50% increase of website visits vs. prior year. Of those visitors, 30% came from search engines, 36% from social media and 23% from mobile.Increased internal efficiencies by implementing agile methodologies, hackatons, analytic-based design techniques, communication channels such as Adobe Connect, Wikies, and mailing lists.Led a two-person team in designing and implementing a three-staged social media strategy increasing website audience visitors by 1MM+/month. Show less Conceptualized and designed a new CMS (Wordpress-based) for 19 digital newspapers in 15 cities. Recruited and managed a three-person team (a designer, back-end developer, and front-end developer) in implementing the platform, automating the workflow of information and increasing mobile reach.Led several nationwide training courses to 150+ employees focusing on multimedia (i.e. social media, digital content, SEO, etc) and tracking tools (Google Analytics, Adobe Connect, Chartbeat)Established an Online Video Department introducing a new model of live coverage using Livestream technologies. Show less

      • Revenue Manager

        Sept 2016 - Jul 2017

      • Digital Department Head, Regional Media Division

        Jan 2013 - Sept 2016

      • Product Manager, Regional Media Division

        May 2011 - Dec 2012

    • Universidad Diego Portales

      Sept 2013 - Sept 2013
      Professor of Digital Strategy

      Covering several aspects related to digital editorial products (design, development and optimization)

    • Diario Gestión

      Mar 2014 - Dec 2015
      Bloguer

      Digital strategies and best practices: http://blogs.gestion.pe/e-strategia/

    • El Mercurio

      Jul 2017 - Apr 2018
      Head of I+D - Classified Ads

      Designed and implemented a multiplatform strategy.Optimized workflows and back-office operations.Identified business opportunities and led the development of products accordingly.Led the classified ads salesforce.Incremented the business unit revenue.

    • TVN (Televisión Nacional de Chile)

      May 2018 - Nov 2020
      Director of Digital Platforms

      Editorial- Entertainment (tvn.cl) and breaking news (24horas.cl) content- Newsroom's workflow- Content and product strategy- Data-driven decisions (air + digital)Revenue- Programmatic Advertisement- SSAI ads- Private deals- Branded Content- Other platforms (YouTube, Facebook, etc)- Cross-platform products developmentPlatform- CMS and architecture optimization- Agile methodologies- Distribution

    • Pontificia Universidad Cat��lica de Chile

      Jul 2018 - Nov 2022
      Adjunct Faculty

      School of Communication, Journalism and Digital Media Program- Digital Strategy- Audiences and Revenue- Branded Content- Product Development- Metrics and Data

    • NED SpA

      Dec 2020 - Nov 2022
      Chief Operating Officer

    • DataFactory

      Jan 2023 - now
      Chief Product Officer

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to José Kusunoki
      Best Multimedia Coverage The Inter-American Journalism Society Jul 2009 "Cerro de Pasco: El Éxodo" (http://elcomercio.pe/ediciononline/especiales/cerrodepasco/index.html)