Anchit Bhatia

Experience

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  Jagran Solutions (A unit of JPL)

  Jun 2012 - Apr 2014

  Project Lead
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  DDB Mudra Group

  Apr 2014 - Jul 2015

  Executive Brand Communications
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  The Social Street

  Aug 2015 - Sept 2018

  Senior Account Manager

  Spearheaded Account management and new business development initiatives as part of the core events team. Responsibilities included - _ End to end execution of event & activation led marketing projects and campaigns, including ideation, creation and distribution of collaterals in various media and measurement & analysis of impact._ Handled key accounts such as Lenovo, Discovery Networks, GE, Telenor and SREI Financial services._ Executed marquee events such as the International premier Tennis League, UNYCC events with Justin Trudeau. Show less

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  WeWork

  Sept 2018 - Nov 2021

  Currently leading the growth marketing and partnerships function for WeWork India across 6 key markets. Responsible for - _ New customer acquisition strategies via partnerships, events & sponsorships, channel partner marketing, email & database marketing and other offline initiatives._ All B2B brand partnerships for growth, awareness and member benefits._ Partnering with regional sales managers managers to support them with local marketing initiatives, and leveraging best practices across other markets._ Collaborating on the planning, execution, and scaling of 360 degree campaigns and initiatives as the growth lead and liaison._ Customer marketing lead for India to create member testimonials in both short and long form content. _ Establishing thought leadership and content strategy by identifying & developing new avenues for brand promotions in the form of podcasts, webinars, white papers etc. _ Development & management of all marketing assets & sales enablement collateral for India. This includes collateral for all key product portfolios & the overall brand in the form of brochures, pitch decks, web landing pages, digital ads, email content, one pagers, articles, print ads etc. _ Launched the first ever podcast series for WeWork India in a completely virtual environment called ‘On a journey’ Show less

  • Marketing Manager - India

    Jul 2020 - Nov 2021

  • Senior Marketing Lead

    Sept 2018 - Jul 2020
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  Sunstone

  Nov 2021 - Aug 2022

  Head of Enterprise Marketing

  As the Head of Enterprise Marketing, I lead a team to bolster the corporate brand among B2B customer segments. My role involves crafting and implementing the brand's position, messaging, and core narrative for our talent and university customer groups. I am responsible for driving customer centricity in the product development phase by bringing in feedback around customer challenges and needs. Additionally, I oversee a comprehensive 360-degree marketing strategy, orchestrating integrated campaigns across diverse touchpoints, including social, performance, events, media partnerships, and PR, all anchored around a central creative concept. Show less

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  LinkedIn

  Aug 2022 - now

  Head of Customer Marketing - India, LinkedIn Ads

  As the Head of Marketing for LinkedIn Marketing Solutions, my role involves boosting sales, increasing brand visibility, fostering customer advocacy, and driving customer engagement to expand our market presence. I also partner on strategic initiatives in the Asia-Pacific region, crafting new product narratives and specialized projects to drive growth within our target customer segments.