Michael Cicchetti

Experience

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  The Sports Club/LA

  Jan 1995 - Feb 1998

  Sports Director

  Sports director for all events, manager for staff, and master trainer for clients, scheduled exercise and lecture classes, and conducted train-the-trainer classes. Organizer and concierge for prestigious corporate events. Liaison for various professional athletes and celebrities.• NBA summer league.• AVP indoor and sand volleyball events.• Pro/Am Events (Basketball, Volleyball, Squash).• Increased Sports leagues 5X.• TNT Boot Camp (first boot camp of its kind).• Basket Brawl Weekend Event. Show less

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  SYNAPSE FITNESS INC.

  Jan 1999 - now

  President / CEO

  Forward-looking development of sports performance and fitness software, products and equipment. Design of fitness studios, and development of proprietary software with seamless client access and use. Responsible for design and development from use case, product requirement document, and design of the features and road maps to go to market. Worked in conjunction with numerous programmers, engineers, tool designers/ manufacturers, material representatives, 3d print, and modeling companies. Invented proprietary software for scheduling, CRM, billing, as well as analysis and management for the fitness industry and small business applications.• Evaluated field requirements to adapt them into a use case driven set of product requirements.• Designed and developed Synapse Software fitness management software to allow members the ability to reserve classes, and to automate sales and operations of fitness facilities.• Developed The RISE Experience studios including turn-key fitness club business in-a-box including all marketing materials, advertising materials, and marketing plans.• Invented, developed and launched STOMP for StairMaster.• Designed, managed, and staffed STOMP launch at IHRSA trade shows.• Developed, owned and operated several fitness clubs.• Worked closely with manufacturers in improving design and function of fitness/sports equipment. • Designed, developed and manufactured The Pivot (registered trademark, patent pending), “Dragonfly” new StairMaster step machine, and my "LIFT" glute developer currently in development phase.• Designed and developed Ad App (advertising app) currently in development.• Designed and developed Notary Lock for Notary, mortgage, and Real Estate Industries. Show less

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  BPI

  Jan 2001 - Jan 2016

  Senior Vice President and Director of Sales and Operations

  Responsible for daily operations, territory expansion, and revenue growth for 19 years. Created all marketing strategies, and opened multiple office locations nationwide. Hired, trained, and managed all sales personnel. Manager responsible to develop and execute budgets and payroll.• Expanded small local advertising business into the largest national company in its space in 3 years.• Increased accounts from 32 localized in Southern California to 370+ Nationwide in 3 years.• Increased sales 10X within 3 years.• Expansion of 10 new office locations throughout California, New York, and New Jersey. Researched all locations, managed office build-out, researched customer base and business demographics, and I was the binding-agent for company on property leases. Hired all new location personnel and conducted all training. Mentored new employees in the skills of sales and customer relations.• Recruited, hired, trained and managed 100+ outside and inside sales representatives located across the country.• Retained over 75% of employees for 10+ years (very low employee turnover).Director of Sales and Operations, 2001-2005:Opened multiple new offices located nationwide. Developed and delivered my proprietary Sales Training System (The Psychology of Sales). Designed all marketing plans and materials. Hired and terminated all personnel, and developed and administrated all pay scales and compensation plans for all employees.Account Manager, 1998-2001:Traveled nation-wide to increase our business and secure new-client accounts for each location. Recruited, hired, trained, and managed all administrative staff and sales personnel to support and grow each new location. Sales Rep 1997-1998:Cultivated leads, and cold-called new clients via phone and outside sales. Sold advertising to Small Business Owners and to Large Corporate clients. Show less

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  World Gym

  Jan 2003 - Jan 2013

  Owner / Operator

  Facilitated a complete re-branding, remodel, and launch of 2 brand new health clubs and performance training studios. Responsible for operations of a 20,000 sq. ft. fitness facility offering weight training, cardio, aerobic classes, and MMA training. Increased revenue 8X in two years.• Expanded membership base from 250 to 1700+.• Promoted, organized, and marketed 3 MMA events with over 1000 attendees.• Successfully exited after 8th year.

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  The Rise Experience

  Jan 2016 - now

  President | CEO

  Conceive, design, manufacture, and execute proprietary: (1) club design, (2) fitness programming, (3) exercise equipment, and (4) proprietary software application and App technology for club management and (seamless) fitness self-management by our members for self-scheduling, to reserve a particular exercise station or equipment, and the ability to pay online or by App.RISE is, quite simply, “the” next fitness phenomena:What or who is The RISE Experience? RISE is incorporated as an ‘S’ Corporation in California. The headline of Orange County Register article published in December 2013 said it best, “Entrepreneur Seeks to Change Face of Fitness by Combining Concert-Style ‘Immersive Entertainment’ with an Intense Workout Experience.” RISE Fitness provides a ‘sensory experience’ by way of a ‘fusion of fitness to technology’ not yet known in our industry – as we improve members’ health. Show less

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  Hawk Medical

  Mar 2016 - now

  Sales and Marketing Director

  Consultant for a medical company providing healthcare services and devices. My initial review uncovered critical gaps in each area and function related to sales. Having salvaged the strategies that were working, I have now improved those existing approaches while concurrently developing my own strategies to greatly increase sales revenue, and to make my processes scalable to be positioned and ready for company expansion. We have begun to implement my plans on a company-wide basis, and we are tracking the results and ROI for my consulting efforts.• Developed and implemented effective and scalable sales infrastructures.• Revised structured-commission earnings and distributions.• Built, and now manage, my newly implemented call center allowing for centralized oversight and tracking.• Instituted niche marketing strategies and materials tailored to the healthcare industry and medical providers.• Increased leads generation, which, in turn, has already begun to increased sales and revenue.• Developed and implemented proprietary business plan for company expansion ‘and’ to launch new (start-up) medical product/service subsidiary.• Hired and trained inside and outside sales reps to support new medical product/service. Show less