Deepak Jha

Experience

• 

  Aptara

  Jan 2015 - Sept 2015

  Sr. Permission Executive - Rights and Permissions

  1. Rights and permissions of Images.2. Acquired permissions from various rights holders and non-contractvendors.3. Negotiate licensing fee.4. Working knowledge of Digital Asset Management (DAM) software whichis using by McGraw-Hill Education and Pearson Education.5. Completing the projects and assessing the for further invoicing.6. Knowledge of Photo Research and Reverse Research.

• 

  Ratna Sagar P Ltd

  Sept 2015 - now

  1. Research and analysis of market trends, competitor offers, demographics, and other information that affects marketing strategies.2. Managing the listing, catalogue, product data updating, and specifications etc. on various e- commerce platforms and own websites.3. Monitors marketing, sales performance, revenue, achieve targeted ROI and maintain positive KPI trends.4. Determine and track monthly, quarterly and annual revenue forecasts and budgets.5. Manage Social Media pages; Execute social media campaigns, E-Commerce campaigns – organic and paid that drive engagement and consistently grow the community.6. Managing product development, pricing, sales, and marketing.7. Develop effective marketing and sales campaigns on e-commerce websites, like Amazon, Flipkart, Snapdeal, Shopify etc.8. Create, maintain, and optimize PPC campaigns, Ad-copies, landing pages, A/B testing, budgeting, affiliate campaigns, loyalty programs etc.9. Optimize campaigns ongoing with defined CPT, CPR, ROI and ROAS benchmarks.10. Working closely with the account team, demand planning and warehousing team to ensure order fulfillment.11. Managing the vendor central and seller central account of Amazon including Brand registration, Brand infringement, Report violation, advertisement, coupons, discounts, order fulfillment, etc.12. On-board new vendors and agencies with strict adherence to compliance and policies, ensuring full documentation.13. Assists in the interviewing, hiring, and training of key marketing staff members, including marketing managers and consultants Show less 1. Contribute to collaborative efforts and organise online and offline promotional events.2. Coordination of Marketing Design and Content to create advertising material. E.g. brochures and newsletters.3. Managing the digital asset storage, cataloging, and tagging within Digital Library, E-commerce, Social media, etc.4. Managing to update and process product information and marketing materials on the Websites, Sales CRM, and E-commerce platforms5. Working knowledge about CMS and creating websites in WordPress, WordPress installation, introduction theme, creating pages and posts, Categories vs tags, plugins, theme customization, Domain booking, Server, and hosting.6. Knowledge of On-page and Off-page SEO, Search Console, PPC, Google Ads, Ad groups, AdSense, Conversion, Ranking, Lead generation through various platforms, CPC, creating ads, Campaigns, Google Analytics, ORM.7. Analyse market trends and competitors’ methods to improve sales.8. Manage and participate in developing, maintaining, and continuously improving the workflow and process.9. Assist and train in the management of assets, access, usage, metadata application, delivery, and distribution requests. Show less 1. Managing projects and ensuring that the work is editorially correct anddelivered on time.2. Working closely with the technology teams (Applications, 2D and 3Danimations) for automation of common copy-editing tasks.3. Handling the Digital Asset Management and Digital Asset Library LikeImages, Videos, Audio, APKs, etc.4. Create Keywords, Descriptions, and deep dive into the images, Audio, andvideos to ensure they are updated in DAL.5. Update metadata of all the assets on DAM software to keep track of the users.6. Assist all the users of DAM and update them about the new function added.7. Assist a general office nature for immediate supervising, department head, andothers involved in an editorial program. Show less 1. Image /Video /Photo Research for Physical Books, E-Books, Animations, and presentations.2. Managing Digital Asset Management and the whole Digital Asset Library.3. Working on a new project for the company to manage the entire digital assetlike Images as well as Audio and Videos.4. Permission through e-mails or calls from different vendor sites and the rightsholders.5. Negotiate licensing fees with the Rights Holders and budgeting the projects.6. Knowledge of Rights and Permissions in Text as well as Images.7. Images/Audio/Video Research and Permissions work based on CopyrightLaw.8. Help in the Development and smooth flow of Permissions work.9. Help editors to use Image/Audio/Video according to use in publication work.10. Oversee compilation and proofreading of indexes and tables of contents.11. Research and request permission for the production and reproduction ofmaterial to be published. Show less

  • Associate Manager - Product and Brand Development

    Sept 2023 - now

  • Officer - Product and Brand Development

    Jan 2020 - Aug 2023

  • Associate - Marketing and Digital Publishing

    Oct 2018 - Dec 2019

  • Editorial Assistant - Digital Publishing

    Aug 2016 - Sept 2018

  • Assistant - Digital Publishing

    Sept 2015 - Aug 2016