Lei (Ivan) Xu

Experience

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  Shanghai Diesel Engine Co.

  Jul 2002 - May 2003

  Quality Engineer
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  Shanghai Shinei Industrial Co Ltd

  Jun 2003 - Dec 2003

  Lead Quality Engineer
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  PATAC - Shanghai General Motors

  Jan 2004 - Dec 2006

  Design Release Engineer
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  GE Plastics

  Jan 2007 - May 2008

  Application Development Manager/Platform Manager

  Positioned GEP/SABIC as a strategic supplier to major OEMs in China.Responsible for pipeline development and new business delivery.Successfully developed innovative products leading to business growth.

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  SABIC Innovative Plastics

  Jun 2008 - Sept 2011

  • Positioned GEP/SABIC as strategic supplier to major OEMs include Chery, ChangAn, SGM and so on in China.• Responsible for pipeline development and new business delivery, CAGR over 20%.• Successfully developed innovative products leading to business growth, PC/ABS replace Nylon, PPO/PA replace steel, PC/ASA replace PC/PBT.• Successful developed the first Noryl GTX fender in Chinese local OEM leading to global CEO award.• Initiated the first plastic window project with the biggest Chinese glass producer and one local exterior supplier. Show less

  • Product Marketing Manager - Automotive China

    Oct 2010 - Sept 2011

  • Application Development Manager/Platform Manager

    Jun 2008 - Sept 2010
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  Ticona

  Nov 2011 - Jun 2012

  Marketing Manager - Automotive China

  Led a marketing and application development team for China automotive market development.Developed and executed marketing strategies to support business growth.

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  Borouge

  Jun 2016 - Jun 2023

  • Full P&L management of mobility business (base resin and compounds) USD 200 million in Asia Pacific and MEA regions. Drove the business growth from 40Kts to 120Kts.• Oversaw R&D, production, Sales and marketing, supply chain. Built high-performance teams and established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.• Directed compounding manufacturing plant in China, achieving significant volume growth and profitability. Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.• Developed and implemented long-term marketing strategy, business plan and capacity expansion. Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.• Enhanced business profitability by implementing strategic business plans and optimizing operational processes. Achieved significant cost savings (more than USD1.5 million/year) through optimization efforts such as strategic sourcing initiatives, processing and product optimization.• Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.• Cultivated strong relationships with key stakeholders, including board members, customers, vendors and regulators to promote collaboration and long-term success.• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.• Successful conducted new investment and expansion opportunity assessment and M&A evaluation in Asia Pacific region. Show less • Managed application marketing, business development and product management teams.• Developed marketing strategy and business plan, drove new business pipeline and delivered both volume and revenue growth, achieved double digit CAGR.• Developed pricing strategies, product roadmaps, customer strategies, and capacity expansion plans.• Responsible for profitability of mobility PP compounds and base resin achieved historical high profit record.• Established strong relationships with key industry influencers to elevate brand reputation.• Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.• Researched industry and marketplace trends to develop marketing solutions and enhance business operations. Show less

  • Vice President - Mobility Business Unit

    Mar 2018 - Jun 2023

  • Head of Marketing, Mobility

    Jun 2012 - Mar 2018

  • Acting Mobility Marketing Vice President & Compounding Plant General Manager

    Jun 2016 - Sept 2016
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  Vehinfo

  Jul 2023 - Aug 2024

  Chief Operating Officer

  • Developed corporate strategy, optimized company business and organization structure for optimized reporting lines and resource allocation by reducing non-core business investment.• Drove process improvements across company, resulting in increased productivity levels. Collaborated with cross-functional departments to optimize workflow and enhance communication channels.• Oversaw company operations include overseas market, supply chain, production, quality, marketing, and HR functions to keep organization running smoothly while meeting business goals. Improved gross margin from 18% to >40%• Managed corporate finance planning, investor relationship, and government relationships. Played a critical role in funding acquisition activities; including business plan development, due diligence processes, negotiation and execution efforts to ensure seamless transitions.• Managed budgets and financial forecasting to ensure fiscal responsibility and improving profit margins.• Championed change management initiatives for smoother organizational transitions during periods of growth or restructuring by streaming business lines from 4 to 2.• Established metrics-based performance evaluations for more objective assessment of employee contributions.• Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively. Show less

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  沙特基础工业公司

  Jul 2024 - now

  Segment Leader, Automotive, Greater China