Caitlin Locy

Experience

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  LaCrosse Symphony Orchestra

  May 2008 - Aug 2008

  Intern

  Planned and carried out major outdoor concert and benefit for an audience of 5000+Marketed and sold advertising for annual concert program bookPrepared news releases for local media Wrote stories that became published in concert program bookInstituted new email marketing programWorked to write and revise a grant application with the LaCrosse Community Foundation

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  Rochester Symphony Orchestra & Chorale

  Jan 2010 - Jan 2010

  Intern
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  Viterbo University

  Jul 2010 - Nov 2020

  -Build meaningful relationships with 200+ first-time college freshmen and their families each year, counseling them throughout the admissions process. -Manage the University's core recruitment territory which includes SE MN and the 7-Rivers Region of WI in addition to the West-Central United States, Puerto Rico, and the Virgin Islands. -Present regularly to large audiences of prospective students and their families on the University and college admissions topics. -Coordinate scholarship marketing and awarding for incoming undergraduate students.-Utilize a Customer Relationship Management (CRM) system to track communications and recruitment progress for students in my assigned territory.-Assist in event planning and execution of scholarship events, campus visit days, and other admission related events both on and off campus.-Assist in Creation and proposal of a recruitment plan to attract 300+ qualified new undergraduate freshman students to the University each academic year. -Assist in implementing the University's strategic enrollment plan and greater strategic plan. -Successfully conceived of and launched a student communicator program that is responsible for making 1,000+ phone calls and text messages each semester to prospective students. Act as the supervisor for the student employees in this position. Show less Recruitment-Meet with applicants and their families to introduce Viterbo, its mission and opportunities -Communicate with prospective students/applicants in a timely and professional manner: -Correspond with families and applicants via email and phone -Notify applicants of visit opportunities and deadlines of important paperwork -Notify applicants of requirements they need to be accepted -Assist with providing tours of the campus when needed-Organize and maintain data sheets of applicants. -Travel to high schools and college fairs within assigned recruitment territory (Minnesota) to represent Viterbo University and meet with prospective students and families -Represent Viterbo through large group presentations and small admission sessionsOffice/Data Entry-Track all communication with applicants/prospective students using Datatel Colleague-Assist with departmental mailings/recruitment efforts-Coordinate Admission visit events and other special projects Show less -Coordinate all aspects of a performing arts series for K-12 students including marketing, coordinating reservations, and evaluation of program and performances.-Coordinate all educational and outreach activities for the Viterbo University Fine Arts Center including artist residencies, workshops and summer camps. -Program and manage pre-performance discussion series entitled Arts in Context for ticket holding patrons.-Manage group ticket sales and policies.-Assist in supervision of student box office staff and day-to-day box office sales and operations. Show less

  • Assistant Director of Admission

    Aug 2016 - Nov 2020

  • Admission Counselor

    Aug 2012 - Aug 2016

  • Arts Education Coordinator

    Jul 2010 - Aug 2012
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  Western Technical College - Company

  Nov 2020 - now

  Manager- Outreach & Admissions

  Manage and oversee a student-focused outreach and admissions department that promotes access and equity through a seamless student experience that delivers on Western's brand promise of the Essential Experience.Essential Functions1. Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. 2. Administration and Strategic Planning -Manage department goals and objectives through planning using key performance indicators (KPI) and 360 indicators that support key results and College priorities.-Troubleshoot process issues and challenges, developing short-term and long-term solutions as needed.-Ensure high-touch and efficient communication and interaction with prospective students, guided by well-constructed recruitment plans-Implement and manage a student-focused, customer service management process.-Develop, execute, and maintain recruitment services and processes that support the achievement of key results and College priorities.-Oversight and evaluation of individual and group tours and program shadows.-Oversight of recruitment focused CRM communications 3. Supervision of Staff -Hire, supervise, mentor, coach, and evaluate staff; direct work and complete employee success plans including decisions related to supervision, employee performance, discipline, and professional development.-Support staff in achieving department goals related to KPI’s in recruitment and customer service.Provide training, feedback, and evaluation on coaching recruitment modelOversight of Western Scouts. 6. Manage Internal/External Customer Relations-Develop, maintain, and lead collaborative internal and external stakeholder relationships in support of college priorities and key results.-Collaborate with marketing, program leaders, faculty, and students to increase Western’s visibility and presence in local and state markets Show less