Cara Wallach

Experience

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  Coolearth Architecture Inc.

  Jan 2012 - Jan 2012

  Environmental Coodinator

  - Responsible for enacting operational measures to improve the firms day to day operation- Responsible for writing and implementing a sustainable design action plan to meet energy reduction goals set forth by the AIA (American Institute for Architects) 2030 commitment

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  MoviePoster.com

  Sept 2013 - Apr 2015

  Advisor, Communications + Product Marketing

  - Oversaw and assisted in the website design to ensure that content was relevant and engaging.- Utilized a holistic approach to assessing and validating the needs of the customer, using UX design principles such as and user testing to identify pain points and areas for improvement.- Defined clear product positioning and messaging that differentiated our products and resonated with our target market using customer insights and market research.

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  Ontario Government | Gouvernement de l’Ontario

  May 2015 - Sept 2018

  Press Secretary and Communications Advisor

  - Developed communication plans and strategies, including drafting key messages, statements, media responses, and quotes, ensuring that messaging was consistent across all communication materials.- Successfully led a team of two communication assistants, providing mentorship and support to achieve ministry goals while ensuring efficient communication and collaboration.- Liaised with external stakeholders to ensure consistent messaging and achieve policy goals.- Wrote and edited communication materials such as news releases, speaking notes and speeches. - Provided strategic advice to the Minister and Ministry on issues relating in Ontario.- Prepared the Minister for Question Period, debates, media scrums, and public speaking events.- Prepared media strategies, including responding to media questions, booking media appearances and interviews, and staffing the Minister at media events. Show less

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  Get Glow Method

  Jan 2019 - Jan 2024

  Marketing and Content Strategy

  - Lead the development and execution of GTM product marketing strategies for a beauty and wellness e-commerce brand from content creation, creative and strategic direction across digital and non-digital formats. - Conduct market research and analyze customer preferences to inform product ideation, design, pricing, and business models.- Develop and maintain a deep understanding of buyer personas, translating insights into strategies that support and drive product roadmaps.- Responsible for the execution of all copywriting, advertising & email campaigns, and social mediaDevelop the brand voice and design by creating thoughtful and engaging content across all platforms resulting in significant audience growth- Utilize insights from platforms like Facebook and Google Analytics to target new audiences and foster growth.- Develop and maintain online courses and company website, ensuring content was up-to-date, user-friendly, and engaging, resulting in a high customer satisfaction rate and increased revenueBuild collaborative relationships with PR, influencers, and brands to create and amplify product launches, leading to increased sales and solid partnerships Show less

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  RAAW Alchemy

  Feb 2024 - Jun 2024

  Brand Partnerships and Marketing
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  Gravitiq

  Jul 2024 - now

  Senior Product Marketing Manager