Alex Cimpoca

Experience

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  KOvideo

  Jan 2005 - Dec 2015

  Owner

  KOvideo was a premier video destination long before the dawn of Youtube. I've grown the site from 100 UVs / day to 300k UV / day at the top of its glory.Being one of the first music video destinations on the internet we've had to overcome lots of challenges of the early internet days:- serving video files fast regardless of the users location, by implementing a CDN- handling very high traffic levels and keeping our users happy with the loading time- implementing a forum for our community- running our own ad serverI was involved in everything related to the business, from keeping our users engaged to running advertising campaign for some of the biggest advertisers in the space. KOvideo was the first music partner of the famous Glam Advertising network, a feat that I am very proud to have accomplished. Show less

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  VapeMania

  Dec 2011 - Aug 2017

  Owner

  At Vapemania I've developed one of the most sought after vaping stores world wide. My primary focus was on collecting users opinions about devices and liquids and delivering the most sought-after products to the world.Results:- Content Marketing. VapeMania was one of the first brands in the vaping space that started advertising trough external vaping forums. I've helped with building communities around our brand and drive sales and growth trough these external channels.- Facebook Ads. Even though advertising for vaping products was not allowed at the time, I managed to come up with marketing campaigns targeted at smokers and built a highly targeted prospect list. This helped with raising our customer base and brand awareness.- Conversion Optimization. One of the first vaping stores that was optimized for mobile orders. The one step checkout process I implemented yielded a very high conversion rate of the cart.- User & client experience. Implemented an automated process for collecting reviews and customer feedback. Whenever we has a client that wasn't satisfied with his order, we'd get notified instantly. This helped us keep our customers engaged and they kept coming back to order from us.- Marketing Automation. Developed a highly accurate tracking technology for tracking users preferences and browsing habits. We would know what pages each customer visits, what they had in their cart, their order history, and if they were returning customers, wether they would click on an email link or on a facebook link, regardless of their device.- Pagespeed Optimization. Getting to under 3s for a full page loading time, regardless of location. Show less

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  Top Panouri Solare

  Nov 2013 - Jul 2015

  Partner

  https://toppanourisolare.ro/ is one of the first businesses in Romania that's focused on finding leads for solar panel sellers. Our motto was "get 3 quotes for solar panels directly in your inbox, for free, personalized for your own needs:.The site has quickly climbed up the rankings of Google and held high positions for its main keywords like "panouri solare" while I was working on it. Its success relies on the fact that it was built as a knowledge hub for people that are looking to find out more about this niche.I sold the business to our main competitor at the time and the site is still running and getting a decent amount of leads each and every day :-)What I worked on:- marketing strategy for the business- building the website- linkbuilding and SEO- targeted articles in top construction publications - implemented a customer satisfaction program based on real time measurement of feedback from our leads- pagespeed optimization, getting the site to load ultra fast Show less

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  BitcoinX.ro

  Jul 2014 - now

  Business Owner

  At BitcoinX.ro, I developed the first romanian website that's meant to gather awareness about the rise of digital currencies and Bitcoin.Being the only person in charge of the project I was in charge of everything, from customer support to delivering the latest news to our fan base.⇨ Key accomplishments:• Great SEO. Grew the site from 0 to the top of the search engines, ranking for lots of important keywords related to bitcoin.• User research. I ran frequent surveys in order to study different topics: • Find out what people know about Bitcoin and their preferences when it comes to buying / selling the virtual currency; • Measure their awareness levels and test how much users know about the underlying blockchain technology, in order to establish a proper content plan; • Test to see wether people would pay for a course that would explain the technology and how it works.Even though I've stopped taking care of the project for a few years (the last update was in 2015), the site is still holding up in rankings and getting new traffic everyday.⇨ PS: if you've got some time and would like to get involved, PM me. Show less

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  MKOR Research & Consulting

  Jan 2015 - now

  In 2020 we came to realize that most businesses desperately need professional help for tracking and implementing advanced email sales funnels. That’s when we’ve started to build MKOR Growth, our marketing automation division, where we specialise in building personalised customer journeys for our e-commerce partners 🙌Our flagship solution, Microsurvey Funnel has been delivering business growth, insights into user personas and customer loyalty with returns ranging between 30x and 40x.And this is our first funnel, we have lots more where that came from :-)Like for example, do you have any idea of how many Abandoned Carts you’re turning into customers? Well, we do! 🙀And now we pride ourselves on engineering a Funnel that recovers more than 20% of all Abandoned Carts, and converts them into loyal shoppers 🥹Still reading? 👀Watch out, because if you’re looking for tracking customer experience, order satisfaction, stopping bad reviews, boosting good reviews into your website/ Google page or Facebook page, and getting repeat orders, then you need our Review Funnel. Schedule a meet with me, I’d love to take you for a ride 🤙🤟 Show less

  • Growth marketing / Marketing Automations Specialist / CTO

    Mar 2020 - now

  • Digital Marketing Specialist

    Jan 2015 - now
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  Wisdom.ninja

  Jul 2016 - Aug 2022

  Owner

  Wisdom.ninja was launched as a premier destination for new parents, focusing on topics relating to children, parenting a fun stories.After running the website for about a month, I found that #research into #homeschooling was very sparse, so I decided that we should be the first publication to do an international study about it. I ran a massive outreach campaign, gathering more than 30+ bloggers from all over the world to help with sharing our survey to their homeschooling audience.The results of the research can be downloaded for free on:https://wisdom.ninja/homeschooling-research-2017/ ⇨ Key accomplishments:• Great long lasting SEO. As you can see from the attached screenshot, the site is still receiving traffic, even tough it hasn't been updated in a long time.• Superb pagespeed. Fast loading speed, regardless of location. Mobile-first optimized.• Synced comments on Facebook. Whenever someone comments on the website or on Facebook, the comments show up in both places, increasing user engagement.• Built a network of publishers.• Great user experience.Because of the lack of personal time I can't take care of this project anymore. If anyone is interested in joining as a partner and taking the business to a new level, PM me. Show less