Bryon Howell

Bryon Howell

Manager & Owner

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location of Bryon HowellKansas City Metropolitan Area

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  • Timeline

  • About me

    Digital Media Director at Gragg Advertising

  • Education

    • The University of Kansas

      1985 - 1987
      Bachelor of Arts (B.A.) Linguistics
  • Experience

    • Baton Rouge Nick & Crack Repair

      Jan 1994 - Aug 2003
      Manager & Owner

      Opened and managed an auto glass repair and replacement company that generated over $1.5 million in revenue in 10 years. Managed and operated an outbound telemarketing call center and hired nearly 70 employees throughout 2002 (nearly $347,000 in sales in one year from the call center.) Wrote marketing, sales, and operations manuals for telemarketers, technicians, and administrative assistants.

    • Aegis Lending

      Nov 2003 - Feb 2004
      Mortgage Loan Officer
    • United Companies

      Mar 2004 - Sept 2004
      Mortgage Loan Officer
    • Pat Guttery Real Estate

      Oct 2004 - Jul 2005
      State Licensed Residential Home Realtor
    • Homeowners Loan Corporation

      Jul 2005 - Dec 2005
      Mortgage Loan Officer
    • One Step System & Wealth Magnet System

      Jan 2006 - Nov 2008
      Co-Owner

      Provide consultation and services to people worldwide interested in building an Internet based business from home through search engine marketing and search engine optimization.. Created and designed web pages for individuals along with developing ebooks, online classified ads, autoresponder messages, video presentations, whois pages (resume builders), etc.

    • ABA Express Windshield & Crack Attack Windshield Repair

      Dec 2006 - Nov 2008
      Auto Glass Account Executive
    • AT&T Advertising Soluitions

      Dec 2008 - Apr 2012
      Search Engine Marketing Manager

      Managed and supported 40 premise reps in the Baton Rouge, LA office and Shreveport, LA office by increasing Internet advertising revenue for existing advertisers as well as grow the customer base to meet and exceed division objectives. 2011 Diamond Club Winner: Ranked #1 out of 65 Internet Sales Managers in 9 states by achieving 104% to overall objective based on individual productivity, customer growth, and division net growth objectives.Provided PowerPoint customized presentations to show the value and process of AT&T Advertising Solutions complete product line from search engine marketing packages, yellowpages.com online paid placement directory listings, Yahoo! online display advertising, etc.For 2009 calendar and publication year, exceeded overall Internet sales objective at 103 percent in one of the top-performing divisions in all 22 states of the AT&T Advertising Solutions footprint. Show less

    • YP

      May 2012 - Feb 2015
      Digital Sales Manager

      Responsible for increasing digital revenue base for the Central North Louisiana (approximately $16 million annual revenue for 2014) via YP's fuil suite of digital products (i.e., search engine marketing, search engine optimization, website development,, local online display advertising yp.com diretory listings, YPMobile placement, online reputation management.) Manage and support approximately 35 digital media representatives throughout the Central North Louisiana division through face-to-face, e-mail, and phone contact with existing advertisers and new business opportunities to grow our new business and revenue base.Align with upper management’s overall objectives not only from a division perspective but also an overall YP focus company as “one mission one team”. In 2013, ranked #1 in Mid-America Division and a YP Winners Circle Winner (top 4 percent achievers) finishing at 113.5% to overall objective based on division and individual performance. Helped Central North Louisiana division finish 5th nationally based on overall division activity results at 109.1% to objective.Assisted major markets (Detroit, MI; Montgomery, AL, Shreveport, LA) for aggressive and effective "Internet rideshares" with premise and new media representatives with online training and sales presentations. Show less

    • Gannett

      Apr 2015 - Jan 2016
      Digital Sales Manager

      Managed, supported, and trained up to 15 account executives, digital sales and optimization specialists specific to the auto, real estate, retail, and B2B industries. Utilized Gannett's breadth of digital properties, platforms, and products: targeted display advertising, mobile advertising, social media advertising/management, SEO, PPC, website design, and targeted email marketing. Grew digital revenue to 97 percent of objective in fourth quarter 2015.

    • The State Journal-Register

      Dec 2016 - Apr 2017
      Digital Sales Manager

      Managed, coached and trained 11 account executives, with focus on major digital account revenue growth in auto, retail, and B2B vertical segments: targeted display advertising, mobile advertising, social media advertising/management, SEM, , targeted email marketing and native advertising. Responsible for growing digital revenue to 97 percent to objective in January 2017 and 103 percent to objective in February 2017.

    • BankNews Media

      Aug 2017 - Sept 2018
      Director of Sales
    • Cox Automotive Inc.

      Jan 2019 - Jan 2020
      Digital Strategist - Automotive
    • Gragg Advertising

      Jan 2020 - now
      Digital Media Director
  • Licenses & Certifications

    • Google Adwords Certification Fundamentals (October 2014 - Present)

    • Google Ads Video Certification

      Gragg Advertising
      Jan 2020