Isabella Abiuso

Experience

• 

  Hersheys Ice Cream

  Jun 2014 - Aug 2015

  Marketing and Communications Intern

  As Hershey Ice Cream's Marketing and Communications Intern, I developed an effective social media campaign after conducting a competitive and audience analysis. Each summer, I was able to double Hershey's following on Instagram and create a stronger social media presence. Other duties: Managed multiple social media accounts and created content, connected online with customers and fans, wrote and distributed press releases, organized contacts and images for marketing department and well experienced ice cream flavor tester. Greatest accomplishment: Hershey's self-serve ice cream machine was promoted on the Association of Convenience and Fuel retailing. NACS is a target audience of Hershey's Ice Cream because the self-serve ice cream machine was intended to be sold at gas stations and convenience stores predominately. Show less

• 

  Temple University Study Abroad Office

  Jan 2016 - May 2016

  Student Blogger in Rome

  Student Blogger for Temple University's Education Abroad Office. My blog posts are a tool to interest other students in attending Temple Rome and learning from my experiences in the Eternal City. Read about my time here: https://templerome.wordpress.com/author/isabellaabiuso/

• 

  Temple Education Abroad Office

  Jun 2016 - Aug 2017

  Peer Advisor and Social Media Contributor

  I continued my passion for studying abroad by working with students to navigate their academic and professional opportunities on an international level. As a Peer Advisor, I helped manage Temple's Education Abroad social media accounts and work events. I enjoyed presenting at information sessions and sharing my experiences of learning in a different country. I may not still be in Rome, but I had the opportunity to help other students plan their study abroad experiences.

• 

  Punch Media PR

  Aug 2017 - Aug 2018

  Account Coordinator

  Punch Media is a boutique hospitality public relations firm located in the heart of Old City. My work involved writing about clients' new initiatives, pitching journalists, media tracking and brainstorming new ideas to promote various events and organizations. I secured national media placements in outlets including Forbes and the Food Network, in addition to local press in The Philadelphia Inquirer, Philadelphia Business Journal, Philadelphia Magazine and more.

• 

  Flackable

  Sept 2018 - Apr 2019

  Assistant Account Executive

  In this role, I strategically connected Flackable’s financial and professional service clients to media professionals in their respected industries. I developed communication and marketing strategies to secure media placements with industry-leading publications to engage clients' key audiences and promoted them as thought leaders in trending topics. I have secured clients media placements in outlets including Advisor News, Consumer Reports, Kiplinger, MarketWatch, TheStreet, ThinkAdvisor, Wealth Management, U.S. News & World Report and more. Show less

• 

  Braithwaite Communications

  Apr 2019 - Feb 2021

  Account Executive
• 

  BLANCO America

  Jun 2021 - now

  Marketing Manager