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Marisa Da Silva

Marisa Da Silva

Marketing Department

Followers of Marisa Da Silva2000 followers
location of Marisa Da SilvaMadrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Marketing Director at Living Seeds International (LSI)

  • Education

    • Faculdade de Economia da Universidade do Porto

      2009 - 2013
      Bachelor's degree Business Administration

      Activities and Societies: Marketing Team Member - AIESEC na FEP and President - Finalists Committee of FEP 2012/2013

    • University of Minho

      2008 - 2009
      Bachelor's degree Business Administration

    • EDIT. - Disruptive Digital Education

      2014 - 2015
      Digital Marketing & Strategy

    • VIA University College

      2011 - 2012
      Bachelor's Degree Global Business Engineering - Horsens, Denmark

      Exchange Student - Horsens, Denmark (Aug 2011 - Feb 2012):- Marketing Management- Entrepreneurship- Finance- Project Methodology: creation and placement of a new product on the Danish winter sport's equipment market (K-Track), working in a team with students from three different nationalities.

    • FEP U. Porto – Economics and Management

      2013 - 2015
      Master’s Degree Marketing

  • Experience

    • AIESEC in FEP

      Sept 2010 - Sept 2011
      Marketing Department

    • AuditMark

      Mar 2013 - May 2013
      Digital Marketing Internship

    • ORBCOM

      Jan 2014 - Sept 2014
      Marketing Consultant

    • EDIT. - Disruptive Digital Education

      Sept 2014 - Jan 2016
      Digital Marketing Manager

      •Led the new website creation with a creative agency and develop a digital marketing strategy for a rebranding campaign. •Google Analytic tracking implementation to monitor website traffic performances and campaign performances.•Develop and implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.•Launched the school in Oporto city(Portugal).•Create a digital content strategy for social media and email marketing.•Monitor, measure and analyze all digital marketing channels.•Organize Events – industry Sessions power by EDIT. Show less

    • Tronik - Digital Recruitment Agency

      Sept 2014 - Dec 2015
      Digital Marketing Manager

    • GroupM

      Jan 2016 - Jan 2017
      PPC Account Executive

      Digital campaign management for the following clients: Mediamarkt, Fiat, BP, Cetelem, Clinique, Estée Lauder, Novabase, Panrico, Manhãzitos, Donuts, Sport Lisboa e Benfica Football club, among others.

    • Havas Media Group

      Jan 2017 - Jun 2018
      Digital Performance Manager Senior

      •Team leader of Havas’ client Worten•Digital campaign management: Search, display, Google Shopping, publishers, mobile, comparators, email marketing, affiliation, programmatic and social media

    • BiG - Banco de Investimento Global

      Jun 2018 - Jun 2022
      Head Of Digital Marketing

      Leadership of the marketing team at Banco BiG España •Bank launching campaign strategy development for the Spanish market during pandemic phase. •Responsible for managing, hiring and mentorship processes for the new marketing team in Spain.•I led the product design and development of the website and APP projects for the Spanish market and continue to manage new features developments and improvements.•Marketing and communication plan creation.•Digital campaign management: search, display, YouTube, comparators, mobile, publishers and social media. Show less

    • FLAG

      Sept 2018 - Aug 2020

      • Digital Performance Teacher

        Jan 2018 - Aug 2020

      • Google Ads Teacher

        Sept 2018 - May 2020

      • SEO Teacher

        Sept 2018 - Sept 2019

    • Living Seeds- Sementes Vivas

      Jul 2022 - now
      Marketing Director Europe

  • Licenses & Certifications

    • Google Shopping

      Google
      Dec 2017

    • Google Analytics

      Google
      Dec 2017

    • 100% Programmatic

      Affiperf
      Dec 2017

    • AdWords Fundamentals

      Google
      Nov 2017

    • AdWords Search

      Google
      Nov 2017