Rashaad Hannah

Experience

• 

  USDA

  May 2010 - Jan 2013

  Information Analyst, Intern

  •Gathered raw financial and usage data and developed an ongoing reporting process•Improved data quality through an extensive data cleaning and validation process•Created and maintained Excel spreadsheets for storage, retrieval, and analysis of data•Modeled a Microsoft Access database to utilize relational database queries•Migrated the database into Microsoft SQL Server to manage the growing database•Designed, updated, and utilized intelligence dashboard for regular and ad-hoc reporting•Communicated with Budget and Performance Unit about wireless communication spending•Provided detailed reports of past cost data and forecast expenses for upcoming fiscal year Show less

• 

  AT&T

  Jan 2013 - Feb 2016

  •Work cross-functionally to collect data and makes actionable recommendations to business mangers •Develop custom data solutions using SAP Business Objects•Develop dashboards for monitoring expenses and system usage•Respond to ad-hoc requests for information and special analytical projects•Develop requirements and manage communication and between technical SMEs and vendors to develop new network coding •Lead analysis, reporting, and recommendations relating to network coding datasets•Design, implement, and maintain an ongoing analysis process for regular and ad-hoc reporting•Document and translate requirements into a custom solution via SAP Business Objects using SQL programming•Lead several projects that resulted in cost savings and improved database accuracy

  • Professional-Business Manager

    May 2015 - Feb 2016

  • Sr. Specialist - Network Support

    Jan 2013 - Apr 2015
• 

  The Home Depot

  Feb 2016 - Feb 2017

  Sr. Analyst, Business Analytics - MET

  •Business intelligence consultant for internal Merchandising Execution Team (MET) clients •Identify strategic information needs, conduct data and process analyses, provide actionable recommendations•Manage and execute analytical projects that support the organization's strategic objectives•Develop and deliver weekly KPIs and metrics via Scorecard Reporting that supports MET leadership and 25,000 field employees•Develop Tableau and Microstrategy dashboards for ad-hoc and regular reporting•Develop reporting to help all THD locations identify SKUs with on hand inventory and zero sales, leading to increased revenue and eliminating manual processes to count on hand quantity •Serve as the lead data architect driving an initiative to redesign data warehouse, develop entity relationship diagrams, define database objects, and manage metadata repository•Design data integration and automation processes with SSIS packages, stored procedures, and SQL Server Agent Jobs•Design, implement, and manage self-service business intelligence solutions for internal MET clients•Provide training in MS SQL Server, SQL programming language, and Tableau to internal MET clients•Lead data architect and technical project manager for MET Dashboard Project, which introduces exception based Microstrategy dashboard reporting to MET Field and Corporate Leaders•Lead team in SQL Server Conversion project to migrate from 2008 to 2014 SQL Server while eliminating hundreds of unused database objects and ETL processes Show less

• 

  Delta Air Lines

  Feb 2017 - now

  Lead the Communications Insights & Measurement function within Delta’s Global Communications team, providing data-driven insights and strategic reporting to enhance internal and external communication efforts. Direct a team of analysts focused on measuring the performance of communications campaigns across paid, owned, earned, and social channels.Key Responsibilities: • Develop and evolve key performance metrics and interactive Power BI dashboards to track and visualize communication impact over time, enabling self-service reporting for Global Communications teams. • Serve as a subject matter expert (SME) on communications campaign effectiveness, transforming complex data into actionable insights that shape strategies. • Lead and coach a high-performing team, focusing on professional growth and continuous development. • Support Delta’s mission to build its reputation as an innovative, sustainable, and customer-centric organization, driven by an employee-focused culture. Show less

  • Senior Manager, Communications Insights & Measurement

    Feb 2025 - now

  • Manager - Operations Analysis & Performance, TechOps Performance Management and Analysis

    Oct 2021 - Feb 2025

  • Lead Program Manager, Global Cleanliness Data & Analytics

    Dec 2020 - Oct 2021

  • Analytics Leader - Operations Analysis & Performance, Cargo

    Feb 2019 - Dec 2020

  • Analytics Specialist - Operations Analysis & Performance, Delta Connection

    Feb 2017 - Feb 2019