
Steve Laswell
General Sales Manager

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About me
Helping Managers Master Effective Leadership
Education

Mid-American Nazarene University
-Bachelor's Degree
Texas Christian University - M.J. Neeley School of Business
2007 - 2008Executive Coaching Certification
Southern Nazarene University
-Master's Degree Ministry
Experience

Clear Channel Radio
Aug 1997 - Mar 1999General Sales ManagerGeneral Sales Manager / KTOK (1999-2001) Successfully achieved revenue goals reaching $5 million dollar revenue budget Leadership Development and Personal Growth, Training of 10 member sales staff, retaining key Senior Account Managers through transition of management team Developed weekly sales meetings for leadership development, training, problem solving, and team building; conducted individual focus meetings for personal growth with each account executive for business strategy, goal setting, personal growth, and accountabilityAccount Manager / KTOK (1997-1998) Set first year sale’s record for rookie account manager Developed new business and grew existing accounts Participated in local mentoring program with General Sales Manager Promoted to General Sales Manager within 18 months Show less

Cox Radio
Feb 2001 - Aug 2007Station Manager Reported to VP/Market Manager in support of cluster-wide objectives; driving $16 million dollar revenue budget: commercial spot revenue, non-traditional and internet sales Partner in innovative approaches to business development & operations Reduced sales department turnover within 18 months by 75%; implemented a recruitment process delivering major expense savings, moved talent selection success rate from a 30% to over 80% “Recommend” for placement based on talent Retention saved “hidden” cost of turnover through training process, character-based culture, team building, and improved morale Maximized revenue by aligning sales and order entry priority system; delivered improved inventory management and opportunity to drive rate Managed various department heads including General Sales Managers, National Sales Manager, Customer Service Director and Internet Manager Responsible for new hire and on-going training of account managers and leadership development Show less
Station Manager
Feb 2001 - Aug 2007General Sales Manager KRMG
Feb 2001 - Dec 2005

Next Level Executive Coaching, LLC
Jan 2008 - nowPresidentAs an executive coach I serve leaders who want to change self-limiting behavior to improve their performance for a positive impact on business and in life. My focus is people development and is supported through 1on1 leadership development coaching, team-based coaching, and employee leadership development. My clients include Fortune 500 executives, physicians and surgeons, high potentials, business owners, non-profit executives and pastors.
Licenses & Certifications

Certified Sherpa Coach
TCU- Neeley School of Business/Sherpa Coaching
Authorized Partner - The Five Behaviors of a Cohesive Team
Wiley Publishing, Inc.Apr 2014
Authorized Partner - Everything DiSC
Wiley Publishing, Inc.Mar 2014
Everything DiSC Assessment
Inscape PublishingJun 2008
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