MALU SANTOS

Experience

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  Kisw FM 99.9

  Jan 2009 - Jan 2010

  Assistant Producer on The Men's Room
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  Clear Conscience Media

  Jan 2010 - Jan 2011

  Producer
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  KBCS

  Jan 2010 - Nov 2012

  Morning Show Host

  Researched the daily news and produced segments to engage and enlighten audience. I read from scripted materials, including news reports, underwriting messages and other communication media.Delivered robust support in the development and publication of radio content.

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  Pathfinder Communications

  Jan 2012 - Jan 2013

  Radio Personality & Productions Assistant Manager

  Prepared for show by researching local and national news. Played music in accordance with listeners’ requests. Utilized social media platforms, phones, texts, and mobile applications to create heavy listener interactions. Promoted on-air talent and upcoming events.Wrote, produced, and voiced commercials for major clients. Appeared at businesses’ grand openings, generated a significant increase in revenue for clients. Provided operational support for production and promotion departments.

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  Radio Billings

  Jan 2013 - Jan 2016

  Productions Director

  I wrote, produced, and voiced commercials for several local and national clients. Commended for attaining a significant increase in revenue for clients' businesses with on-air and on-site promotion.

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  Hot 101.9

  Jan 2013 - Jan 2016

  Afternoon Drive Radio Host

  Prepared for show by researching trending topics in pop culture as well as the local and national news. Utilized social media platforms, phones, texts, and mobile applications to create heavy listener interactions.Played music in accordance with listeners’ requests as well as served as an on-air personality. Voiced commercials for KRSQ and other stations in radio cluster.

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  Resonate Hawai'i

  Jan 2016 - Jan 2017

  Morning Show Host

  I provided operational direction to a top performing radio team that received high ratings. I voiced various commercials as well as promoted on-air talent and upcoming events. I played music in accordance with listeners' requests as well as served as an on-air personality. I produced radio programs and commercials for KHBC and other stations. During the tenure, I proved myself successful in:• Gaining recognition for hosting the number one morning and afternoon show on Hawaii Island.• Selling out two shows by competing and promoting a fitness competition sponsored by several clients, gaining a lot of interest for event on-air and on social media.• Endorsing clients' products, attaining a significant increase in revenues.• Making public appearances at numerous events at the behest of various businesses. Show less

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  Resonate HAWAI'I

  Jan 2016 - Jan 2017

  Afternoon Radio Host

  I provided operational direction to a top performing radio team that received high ratings. I voiced various commercials as well as promoted on-air talent and upcoming events. I played music in accordance with listeners' requests as well as served as an on-air personality. I produced radio programs and commercials for KHBC and other stations. During the tenure, I proved myself successful in:• Gaining recognition for hosting #1 morning and afternoon shows on the Hawaii Island.• Selling out two shows by competing and promoting a fitness competition sponsored by several clients, gaining a lot of interest for event on-air and on social media.• Endorsing clients' products, attaining a significant increase in revenues.• Making public appearances at numerous events at the behest of various businesses. Show less

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  Northwest Public Broadcasting

  Jan 2018 - Dec 2019

  On-air Host

  I delivered robust support in the development and publication of social media content. I prepared for daily shows and produced audio/video content for 24 stations in Washington and Idaho. An excerpt from the tenure include the following:• Contributed to the station's distinctive programs, reaching 3.6M+ people across 46 counties.

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  Malu Media

  Jan 2021 - now

  Owner

  I successfully increase clients' online presence by creating digital content and marketing campaigns. I develop, implement, and execute social media-oriented promotions and special event programs. For in-person activities, I establish budget parameters and event timelines, create and submit reports and invoices to personnel, and track analytical data. I conceptualize all elements of pre and postproduction, including developing storylines, copywriting scripts, coordinating team schedules, and setting up equipment (audio, photo, video, and lighting gear). In addition, I serve as an interviewer during video shoots; edit audio, still images, and video content. Design clients’ websites with CMS; optimizes webpage design flow for better user experience; use SEO best practices when copywriting to improve SERP rankings.Utilize scheduling tools to increase engagement on clients' social platforms, promote new products or sales, and drive traffic to clients’ websites. Show less

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  King County, WA

  Jan 2021 - Jan 2022

  CONTRACTED COMMUNICATIONS SPECIALIST III

  I utilized Instagram, Facebook, YouTube, Twitter, Canva, and email delivery systems and built client's social media capacity while participating in client's digital and traditional communications. I devised and executed media engagement strategies, authored talking points, and identified spokespersons while serving as the public information officer. I gained earned media with digital and traditional media outlets by working side by side with the existing staff. Following are my key contributions to the role:• Improved brand awareness and reached out to the targeted audience by producing original content, including videos, audio, and graphics for clients' social media platforms, public-facing blogs, and email blasts.• Trained and coached the spokesperson with an aim to enhance competency levels pertaining to speaking to the media during interviews. Show less

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  Seattle Cascades and Tempest

  Apr 2023 - now

  Announcer

  Home Game Announcer for Seattle Ultimate League.Seattle Cascades and Seattle Tempest are professional men and women's ultimate team that competes in the Western Ultimate League (WUL) and Western Division of the American Ultimate Disc League (AUDL).