Yavuz Öner

Experience

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  Merck Sharp & Dohme

  Oct 2007 - Jul 2010

  Media Relations- Worked together with Key Opinion Journalists from mass media- Followed the daily media news about the company and health sector- Prepared a report of media works to managerMarketing activities of Human Papillomavirus Vaccine- Developed new communication campaigns to increase public awareness about cervical cancerCorporate Identity- Arranged corporate social responsibility projects- Edited and improved the corporate internet site, also organized social media activities- Assisted in the preparation of monthly corporate magazine- Prepared corporate presentations Coordination of Agencies - Attended meetings with PR agents and coordinated their work flows Show less

  • Jr. Corporate Communications Specialist

    Oct 2008 - Jul 2010

  • Intern

    Oct 2007 - Oct 2008
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  Memorial Health Group

  Jan 2011 - Sept 2011

  Media and Communication Assistant Specialist

  Events & Sponsorships- Followed events like concerts, forums, conferences and arranged sponsorship agreements with organization companies- Organized photography and art exhibitions- Developed new projects for external and internal communicationsMedia Relations- Prepared press releases and serviced them to journalists- Reviewed and updated the internal team on the daily media news about the company and the health sector in generalCorporate Identity- Responsible for standardizing and updating these printed documents and supervising use of materials in all the hospitals- Arranged corporate social responsibility projects- Edited and improved the corporate internet site, also organized social media activities- Assisted in the preparation of monthly corporate magazine Show less

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  Universal Hospitals Group

  Sept 2011 - Apr 2012

  Marketing Communications Specialist

  Corporate Identity and Marketing Communications Materials- Revision and unification the use of the corporate identity in all group hospitals which were acting individually before the establishment of the central marketing management- Standardization and coordination of the design and production of all marketing communication materials according to the corporate guidelines, content development when necessaryAgencies and other Servicing Companies- Coordination of the agencies and other servicing companies such as outdoor producers, photographers, from briefing to getting the final work done- Preparation of contracts when required- Coordination of the division of work between in house designers and the design agencies Purchasing & Production- Coordination the production process of the printed materials and other materials with Purchasing department, preparing the technical specifications of the material to be produced and approving the final output Show less

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  Bright E-ventures Corporation

  Apr 2012 - Mar 2013

  Marketing Communications Specialist

  Campaign Planning - Responsible for managing the creation and successful implementation of client campaign activities across a wide range of communication channels and platforms, including advertising, direct communications (e-mail, mail, SMS, social networks), campaign web pages and sales promotion - Arranging partnerships from different sectors such as banking, communication, FMCG, etc. to gain new membersCRM - Leading CRM projects from conceptualization to implementation- Developing and enhancing CRM reports using tools inside & outside CRM - Working with IT development resources to integrate CRM with other applications using available APIsMobile Marketing - Cultivating new clients by mobile marketing - Increasing sales by giving promotions to customersMedia Buying & Planning - Responsible for planning yearly media activities and advertisement budgets- Coordination of media buying & planning agencies from briefing to getting the final work done Show less

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  Avansas.com

  Mar 2013 - Apr 2018

  - Managing trade marketing team of 6 that is in charge of all marketing activities- Leading and ensuring all marketing activities to achieve sales targets- Creating promotions and activities via online and offline marketing channels to meet sales targets- Managing relations with suppliers (Nestle, Jacobs, Unilever, Doğuş Çay, Reckitt Benckiser, 3M, Edding etc.) and creating yearly promotion and communication plans to increase sales share- Content management and activity planning of newsletter and web- Planning and tracking outbound calls in line with sales targets- Responsible for marketing budget planning&management, P&L, campaign sales forecasts and analysis of consumer researches- Managing product content structure and improving it to increase customer engagement- Tracking and monitoring site traffic and optimize campaigns based on the best-performing strategies- Monitoring and analyzing market trends, customer behaviors, and competitor activities- Organizing and working with internal cross functional teams including Call Center, Sales, IT and Logistic- Reporting activity and sales performance to Board and Top Management Show less - Managing brand team of 8 that is in charge of all marketing and communication activities - Leading and ensuring all marketing activities (sales, pr, advertising, retail communications, social media, events, sponsorships, social responsibility projects and customer experience) to achieve target sales, brand development, web site traffic growth, increase in conversion and new customer acquisition- Managing agencies and building brand strategies (PR, media planning, mobile, creative & social media agencies)- Leading of Omni-Channel media buying strategies and TV tracking- Collaboration, guidance and performance tracking of digital team with certain KPIs in online advertising activities: Adwords, SEO, Remarketing, Mobile, GDN- Content management and activity planning of newsletter, web and social media- Planning and tracking outbound calls in line with sales targets- Responsible for marketing budget planning&management, P&L, campaign sales forecasts and analysis of consumer researches- Responsible for developing the e-commerce platform (User Experience, User Interface, Business Intelligence)- Tracking and monitoring site traffic and optimize campaigns based on the best-performing strategies- Creating of the user segments, identifying, managing the customer life-cycle - Monitoring and analyzing market trends, customer behaviors, and competitor activities- Organizing and working with internal cross functional teams including Call Center, Sales, IT and Logistic- Managing day-to-day operational aspects and scope of projects- Reporting activity and sales performance to board and top management Show less

  • Trade Marketing Manager

    Dec 2015 - Apr 2018

  • Brand Marketing Manager

    Mar 2013 - Dec 2015
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  Aktuelexpress

  May 2018 - Nov 2019

  Marketing Director
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  Monofiyat

  Nov 2019 - Jun 2021

  Chief Marketing Officer
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  Öner-i Consultancy

  Jan 2021 - now

  Sales Marketing Consultant

  - Collaborating with clients to understand their marketing & sales goals and objectives- Conducting comprehensive market research and competitor analysis to identify opportunities and threats- Developing customized marketing & sales strategies and plans tailored to the unique needs of each client- Executing marketing campaigns across various channels, including digital, social media, email, and traditional media- Monitoring campaign performance and use data-driven insights to make continuous improvements- Providing regular reports and updates to clients on the progress and ROI of marketing initiatives- Building and maintaining strong client relationships, ensuring client satisfaction and retention Show less

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  GSS Commerce Inc.

  Jun 2021 - Sept 2022

  Head Of E-commerce & Digital Marketing
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  Kaia Cosmetics

  Sept 2022 - now

  Co-Founder

  Our Brand: https://cosmogenesislabs.com/Our Company: https://kaiacosmetics.co/

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  Clara Hygienics

  May 2023 - now

  Co-Founder

  Our Brand: www.clarahygienics.com