Lydia Smith

Experience

• 

  MRM Worldwide

  Jun 2013 - Sept 2013

  Social Media, Account Management (Intern)

  • Manage & Monitor client pages on social media platforms

• 

  BASF

  Mar 2014 - now

  • Driving the launch of our new B2B e-commerce platform. Project Lead for migrating 500 customers online• Collaborating closely with internal stakeholders & large customers to ensure their needs are translated to platform features & functionalities.• Serving as a bridge between internal stakeholders, backend development team & the customer to facilitate effective communication and a shared understanding of customer-centric priorities and project milestones.• Driving the Digital Transformation internally & Identifying pilots with key customers. Show less • Driving commercialization for new product launches with Medium & Enterprise customers.• Leading customer meetings to understand their objectives and accordingly position our solutions in line with our growth targets• Key liaison between Strategic Marketing, R&D, and Sales to discuss market trends, competitor landscape and develop go-to-market strategies for our portfolio offerings.• Manage opportunity pipeline & tracking leads to ensure consistent follow-up and conversion into sales.• Achievements: Key Customer Success Story with 1 strategic product launch that generated €19 million sales Show less

  • Digital Solutions Manager – Global

    Oct 2023 - now

  • Marketing Manager – EMEA

    Sept 2021 - Oct 2023

  • Chief of Staff to Senior Vice President - EMEA

    Nov 2018 - Sept 2021

  • Business Development Manager – EMEA

    May 2017 - Nov 2018

  • Management Trainee

    Jun 2015 - May 2017

  • Corporate Communications Officer

    Mar 2014 - Jun 2015